Linda Santri, Nova Suryani. THE INFLUENCE OF THE MARKETING MIX (7P) ON CONSUMER PURCHASING DECISIONS (CASE STUDY KUTARADJA FRIED CHICKEN DARUSSALAM). IJSET [Internet]. 2025 Aug. 3 [cited 2026 Apr. 29];4(8):2087-96. Available from: https://ijset.org/index.php/ijset/article/view/1002