Fidya Amira Nasution, Khairina AR, Jullimursyida, Rahmaniar. THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF URBAN LIP CREAM MATTE IMPLORA PRODUCTS AMONG UNIVERSITAS MALIKUSSALEH STUDENTS. IJSET [Internet]. 2025 Sep. 20 [cited 2026 May 2];4(12):3426-35. Available from: https://ijset.org/index.php/ijset/article/view/1162