1.
Yeni Idayusi, Lukmanul Hakim, Dahrul Aman Harahap. FIELD EXPERIMENTS IN MARKETING: A PRACTICAL GUIDE FOR ADDRESSING EXTERNAL VALIDITY AND ETHICAL CHALLENGES IN COLLABORATION WITH FIRMS. IJSET [Internet]. 2026 Apr. 9 [cited 2026 Apr. 17];5(5):2198-204. Available from: https://ijset.org/index.php/ijset/article/view/1753