Heni Esra Simanjuntak, Lukmanul Hakim, Dahrul Aman Harahap. THE AGILE MARKETING PLAYBOOK: MANAGING STRATEGY IN A REAL-TIME WORLD. IJSET [Internet]. 2026 Apr. 11 [cited 2026 Jun. 7];5(5):2273-81. Available from: https://ijset.org/index.php/ijset/article/view/1776