Firdaus Rofiansyah, Saida Zainurossalamia, Wirasmi Wardhani. THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTES ON CUSTOMER LOYALTY ON E-COMMERCE PLATFORMS: THE ROLE OF PURCHASE DECISIONS AS A MEDIATION VARIABLE THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTE ON CUSTOMER LOYALT. IJSET [Internet]. 2026 May 13 [cited 2026 May 13];5(6):3039-52. Available from: https://ijset.org/index.php/ijset/article/view/1889