1.
Jajang Jamaludin, Lukmanul Hakim, Dahrul Aman Harahap. NAVIGATING THE CHIEF MARKETING OFFICER’S DUAL MANDATE: A STUDY OF TENSIONS BETWEEN ENTREPRENEURIAL INNOVATION AND OPERATIONAL EFFICIENCY. IJSET [Internet]. 2026 May 16 [cited 2026 May 16];5(6):3200-8. Available from: https://ijset.org/index.php/ijset/article/view/1904