Yenni Nova Febrian, T. Edyansyah, Mariyudi, Halida Bahri. THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT. IJSET [Internet]. 2023 Dec. 26 [cited 2025 Sep. 11];3(1):121-8. Available from: https://ijset.org/index.php/ijset/article/view/319