Winda Hardiyanti Damanik S, Vera Dewi K, Purba R. THE EFFECT OF THE MARKETING MIX STRATEGY ON CONSUMER BUYING INTEREST IN SMALL AND MEDIUM MICRO BUSINESSES (UMKM) KAMPUNG LALANG STOP KINOY. IJSET [Internet]. 2022 May 30 [cited 2025 Sep. 11];1(6):305-14. Available from: https://ijset.org/index.php/ijset/article/view/33