Muhammad Whasil Mufti Ulwan, Rusydi, Adnan, T. Edyansyah. THE INFLUENCE OF CELEBRITY ENDORSEMENT, BRAND IMAGE, PRODUCT INNOVATION AND PRICE SUITABILITY ON PURCHASING INTEREST OF GENERATION Z CONSUMERS IN SCARLETT PRODUCTS (STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY USERS. IJSET [Internet]. 2024 May 12 [cited 2025 Sep. 11];3(6):984-90. Available from: https://ijset.org/index.php/ijset/article/view/455