Akhmad Syarif Sinaga, Arlina Nurbaity Lubis, Beby Karina Fawzeea Sembiring. THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE ON DECISION TO BUY SAMSUNG SMARTPHONES (CASE STUDY ON EMPLOYEES OF PT ANGKASA PURA AVIASI KUALANAMU INTERNATIONAL AIRPORT) . IJSET [Internet]. 2024 Oct. 27 [cited 2025 Sep. 11];3(11):2031-40. Available from: https://ijset.org/index.php/ijset/article/view/599