Junef Ismailiyanto, Iman Hasan Ansyari MN. STRATEGIC ROLE OF HUMAN CAPITAL IN NAVIGATING HYBRID MARKETINGCUSTOMER-BASED IN CREATIVE INDUSTRIES IN THE AI ERA: AN SLR STUDY. IJSET [Internet]. 2025 Jun. 30 [cited 2025 Sep. 11];4(8):1319-33. Available from: https://ijset.org/index.php/ijset/article/view/838