Ikramuddin, Leli Anita, Khairina AR, T. Edyansyah. THE INFLUENCE OF DIGITAL MARKETING, SOCIAL MEDIA INFLUENCERS, AND DISCOUNTS ON PURCHASE INTENTION OF FASHION PRODUCTS ON THE TIKTOK SHOP PLATFORM AMONG GENERATION Z STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY. IJSET [Internet]. 2025 Jul. 27 [cited 2025 Sep. 11];4(5):1854-62. Available from: https://ijset.org/index.php/ijset/article/view/934