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• FACTORS THAT INFLUENCE BRAND SWITCHING BEHAVIOR OF TRI MOBILE CARD USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  M. Syariful Alam , Khairina AR , Ikramuddin , M.Subhan

  76-88

  2025-11-17

  Statistics: 633

• ANALYSIS OF INCOME AND EFFICIENCY OF SHRIMP FLOSS PRODUCT INNOVATION AS AN EFFORT TO UTILIZATE SHRIMP RECEK WASTE IN AYAKH UGAN MSME’S

  Windi Lestari , Antika Dedes Juleha , Ema Pusvita , Endang Lastinawati , Henny Rosmawati , Putri Ayu Ogari , Septianita , Citra Pratiwi Prayitno , Doris Saputra , M. Aldoni , Herdaning Putri

  3485-3490

  2025-09-20

  Statistics: 504

• THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PROMOTION ON THE DECISION TO PURCHASE TEA GLASS IN MALIKUSSALEH UNIVERSITY STUDENTS

  Niswatun Munawarah , Halida Bahri , Naufal Bachri , Khairina

  1087-1093

  2024-05-22

  Statistics: 501

• THE INFLUENCE OF CUSTOMER EXPERIENCE VALUES ON LOYALTY TO MAKE OVER COSMETIC PRODUCTS IN THE PANTON LABU CITY COMMUNITY, NORTH ACEH REGENCY

  Rina Dara , T. Edyansyah , Rusydi , Syamsul Bahri , Muhammad Roni

  1036-1045

  2025-06-08

  Statistics: 342

• INFLUENCE CELEBRITY ENDORSEMENT AND HALAL PRODUCT IMAGE ON BRAND LOYALTY OF HANASUI COSMETICS IN LHOKSEUMAWE CITY

  Khairina AR , Teuku Zulkarnaen , Munandar , Zahara Husna

  1507-1512

  2024-08-14

  Statistics: 253

• THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF URBAN LIP CREAM MATTE IMPLORA PRODUCTS AMONG UNIVERSITAS MALIKUSSALEH STUDENTS

  Fidya Amira Nasution , khairina@unimal.ac.id , Jullimursyida , Rahmaniar

  3426-3435

  2025-09-20

  Statistics: 371

• EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE BRAND TRUSTON THE PURCHASE DECISION TOYOTA AVANZA IN CITY COMMUNITIES

  Muhammad Furqan , Mariyudi , T.Edyansyah , Heriyana

  1337-1354

  2023-03-18

  Statistics: 436

• THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON THE PURCHASE DECISION OF BRAND SHAMPOO PRODUCTS HEAD & SHOULDERS BY THE COMMUNITY IN JEUMPA DISTRICT REGENCY BUREAUCRACY

  Nazifa Hafiza , T. Edyansyah , Chalirafi , Heriyana

  3173-3181

  2025-09-20

  Statistics: 686

• THE EFFECT OF SENSATIONAL ADVERTISING, CELEBRITY ENDORSE, AFFILIATE MARKETING AND PRODUCT VARIATION ON CONSUMER BUYING INTEREST IN SCARLETT PRODUCTS (Case Study of Economics and Business Students of Universitas Malikussaleh)

  Ulan Tari , M. Subhan , Heriyana , T. Edyansyah

  721-725

  2025-05-04

  Statistics: 438

• INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF IPHONE HDC (HANDPHONE COPY DRAW) TO STIE DEVELOPMENT STUDENTS

  Benhart Nainggolan , Rodi Syafrizal

  501-507

  2023-08-11

  Statistics: 290

• THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH

  Farhan Kandarifa , Samsul Bahri , Adnan , Rahmaniar

  685-692

  2025-04-22

  Statistics: 517

• STIMULUS-ORGANISM-RESPONSE FACTORS DRIVING IMPULSE BUYING IN LIVE-STREAM SHOPPING ENVIRONMENTS: A SYSTEMATIC REVIEW

  Muhammad Rezaldi

  339-349

  2025-12-21

  Statistics: 704

• ANALYSIS OF FARMERS' VALUE CHAIN IN IMPROVING THE QUALITY OF COFFEE EXPORT PRODUCTS

  Fadli Hazmi , Endang Sulistya Rini , Beby Karina Fawzeea Sembiring

  715-719

  2024-03-02

  Statistics: 511

• THE EFFECT OF PRODUCT QUALITY, PRICE, AND LOCATIONON THE PURCHASE DECISION OF GAYO COFFEE POWDER AT RAKAN COFFEE STORE IN ACEH TENGAH REGENCY

  Laila Tussaa’dah , Halida Bahri , Mohd. Heikal , Jullimursyida

  3112-3119

  2025-09-20

  Statistics: 519

• A LITERATURE STUDY ON THE DETERMINANTS OF BRAND IMAGE

  Tri Waluyo , Resti Hardini , Rahayu Lestari , Kumba Digdowiseiso , Olawole Olanre Fawehinmi

  709-714

  2024-03-02

  Statistics: 292

• CREATIVE PEOPLE AND THE DEVELOPMENT OF SUPERIOR CAPTURE FISHERY PRODUCTS IN SAMOTA

  Santi Nururly , Abdul Azis Bagis , Burhanudin , Riska Sakinah

  2034-2040

  2026-03-27

  Statistics: 472

• STRATEGIES FOR INCREASING THE SUPPLY OF INSTANT RED GINGER PRODUCTS BY THE RAJA BAWANG SME

  Mohammad Reyvaldi , Muh. Fahruddin Nurdin

  3672-3676

  2025-09-29

  Statistics: 309

• THE INFLUENCE OF GREEN MARKETING MIX ON BUYING INTEREST FOR BODY SHOP PRODUCTS IN ACEH

  Puja Ramadhani , Sapna Biby , Mariyudi , Rahmaniar

  826-834

  2024-04-09

  Statistics: 427

• THE EFFECT OF GREEN MARKETING MIX ON PURCHASE DECISIONS FOR TUPPERWARE PRODUCTS IN EAST ACEH DISTRICT.

  Said Abdillah , Rahmaniar , Chalirafi , Khairina AR

  102-115

  2025-11-17

  Statistics: 479

• THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON TUPPERWARE PRODUCTS BY THE PEOPLE OF LHOKSEUMAWE CITY

  Cut Intan Julia , T. Edyansyah , Mariyudi , Khairina AR

  102-112

  2023-12-26

  Statistics: 433

• The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh

  Sylfiyatul Hulfa Zalza , Samsul Bahri , Adnan , Ikramuddin

  3530-3534

  2025-09-20

  Statistics: 320

• THE INFLUENCE OF THE MARKETING MIX (7P) ON CONSUMER PURCHASING DECISIONS (CASE STUDY KUTARADJA FRIED CHICKEN DARUSSALAM)

  Linda Santri , Nova Suryani

  2087-2096

  2025-08-03

  Statistics: 507

• INTERNATIONAL OPERATIONS MANAGEMENT IN INDIA

  Rico Nur Ilham , Intan Eliana Putri , Fitri Randini , Naila Salsabila Kusayuningrum

  649-654

  2023-06-30

  Statistics: 596

• THE INFLUENCE OF EMOTIONAL BRANDING, PERSONAL SELLING AND ELECTRONIC WORD OF MOUTH ON CONSUMER LOYALTY OF VASELINE PRODUCTS

  Fransiska Mariana Unenor , Nadia Sasmita Wijayanti , Yonas F. Riwu

  2265-2274

  2025-08-04

  Statistics: 354

• EFFECT OF USER CONVENIENCE, TRUST AND SECURITY INSTAGRAM SOCIAL MEDIA ON CONSUMER BUYING INTERESTFOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH

  Vena Mauliza , T. Edyansyah , Heriyana , Rusydi

  1645-1650

  2024-09-30

  Statistics: 530