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• THE INFLUENCE OF BRAND EQUITY ON DECISIONS PURCHASE OPPO BRAND SMARTPHONE BY COMMUNITIES IN BIREUEN DISTRICT

  Fina Wahyuni , T. Edyansyah , Halida Bahri , Muchsin

  1945-1952

  2024-10-14

  Statistics: 714

• THE INFLUENCE OF BRAND LOVE, BRAND IDENTITY, AND BRAND IMAGE ON BRAND LOYALTY TO MAKE OVER PRODUCTS

  Cindy Fatia Suhelen , Nurainun , Siti Maimunah , Rusydi Abubakar

  1984-1991

  2024-10-22

  Statistics: 520

• THE INFLUENCE OF DESTINATION BRANDS, TOURIST FACILITIES, AND BRAND ATTACHMENTS TOWARDS BRAND LOYALTY OF VISITORS TO THE ACEH TSUNAMI MUSEUM

  Siti Nur Balqis Qhomaini , Mariyudi , Agustinawati , Muchsin

  835-841

  2024-04-09

  Statistics: 225

• THE INFLUENCE OF ADVERTISING, BRAND IMAGE, AND PRICE ON CONSUMER LOYALTY OF HM SAMPOERNA CIGARETTES IN THE PEOPLE OF LHOKSEUMAWE

  Muhammad Yani Fadhil , Halida Bahri , Rusydi Abubakar , Muchsin

  8-16

  2025-11-17

  Statistics: 495

• The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh

  Sylfiyatul Hulfa Zalza , Samsul Bahri , Adnan , Ikramuddin

  3530-3534

  2025-09-20

  Statistics: 320

• THE DETERMINANTS OF CUSTOMER LOYALTY

  Resti Hardini , Rahayu Lestari , Elwisam , Kumba Digdowiseiso , Noor Fadhiha Mokhtar

  693-698

  2024-03-01

  Statistics: 250

• THE EFFECT OF BRAND IMAGE, BRAND TRUST AND PRICE ON CUSTOMER LOYALTY OF INDOMIE INSTANT NOODLE PRODUCTS FEB STUDENTS OF MALIKUSSALEH UNIVERSITY

  Durrah Safira , Halida Bahri , Naufal Bachri , Rusydi Abubakar

  1-7

  2025-11-17

  Statistics: 667

• THE EFFECT OF RELIGIOSITY AND BRAND LOYALTY ON PURCHASE DECISIONS (Case Study at Aurel Hijab Shop in Lhokseumawe City)

  Wilda Khaira , Yulius Dharma , Fuadi , Agustinar , Munardi

  1097-1105

  2025-12-25

  Statistics: 195

• THE EFFECT OF BRAND IMAGE, DISCOUNTS, CUSTOMER ADVOCATE, AND LOYALTY PROGRAMS ON CUSTOMER LOYALTY OF TELKOMSEL USERS IN LHOKSEUMAWE CITY

  Ananda Rizky , Adnan , Maryudi , Muchsin

  3502-3510

  2025-09-20

  Statistics: 201

• THE INFLUENCE OF CUSTOMER EXPERIENCE VALUES ON LOYALTY TO MAKE OVER COSMETIC PRODUCTS IN THE PANTON LABU CITY COMMUNITY, NORTH ACEH REGENCY

  Rina Dara , T. Edyansyah , Rusydi , Syamsul Bahri , Muhammad Roni

  1036-1045

  2025-06-08

  Statistics: 342

• THE INFLUENCE OF BRAND AWARENESS, BRAND LOYALTY AND QUALITY ON PURCHASE INTENTION OF REALME SMARTPHONE PRODUCTS IN LHOKSEUMAWE CITY (Case Study in the Community of Lhokseumawe City)

  Riski Rahmadani , Muchsin , Julimursyida , Samsul Bahri , Henny Irawati

  492-499

  2024-02-10

  Statistics: 342

• THE EFFECT OF EXPERIENCE VALUE CUSTOMER TO LOYALTY PRODUCT GARNIER BRAND COSMETICS IN THE COMMUNITY OF LHOKSEUMAWE CITY

  Yuliana Wardana , T. Edyansyah , Mohd. Heikal , Heriyana

  1307-1312

  2024-07-31

  Statistics: 678

• THE INFLUENCE OF BRAND IMAGE AND TASTE ON PRICE PERCEPTION AND ITS IMPLICATIONS ON CUSTOMER LOYALTY AT INDIA RESTAURANT, TEBING TINGGI

  Alfina Yusra , Hanna Sajidah Sinaga , Sarwoto , Imelda Mardayanti

  1353-1361

  2025-07-07

  Statistics: 457

• BRAND ACTIVISM IN POLARIZED SOCIETIES: A STAKEHOLDER THEORY PERSPECTIVE ON RISKS, COMMUNICATION, AND LONG-TERM EQUITY

  Raja Risnanda Putra , Lukmanul Hakim , Tibrani

  2495-2502

  2026-04-18

  Statistics: 286

• THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON CONSUMER LOYALTY IN SUPPORTING THE ACHIEVEMENT OF SDGS IN THE RETAIL INDUSTRY

  Dindin Aminudin , Abu Naim , Fachmi Al Faroqi , Ikraman , Nor Fatah Ulinnuha , Danu Noval Ramadhoni

  2395-2400

  2025-08-17

  Statistics: 517

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND CONSUMER SATISFACTION ON CONSUMER LOYALTY XIAOMI SMARTPHONES IN LHOKSUKON CITY COMMUNITY

  Muhammad Nasrol , T.Edyansyah , Siti Maimunah , Sapna Biby

  159-170

  2023-06-08

  Statistics: 776

• ANTECEDENTS OF CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY AT SHELL JAKARTA GAS STATION

  Moudy Fitria Respati , Beby Karina Fawzeea , Yeni Absah

  1488-1499

  2025-07-22

  Statistics: 781

• EXPLORING HOW CUSTOMER SATISFACTION MEDIATES THE IMPACT OF SERVICE QUALITY, PRICING, AND PROMOTION ON LOYALTY AMONG PRODUCTIVE-AGE CONSUMERS: A CASE STUDY AT XYZ CLINIC IN BANJARMASIN

  Kleofas Sumaler , Dadan Abdul Aziz Mubarok

  2247-2255

  2025-08-04

  Statistics: 492

• PRODUCT STRATEGY, BRAND EQUITY, AND SERVICE QUALITY EFFECTS ON PURCHASE INTENTION AMONG LINOW LAKE TOURISTS

  Silvya Lefina Mandey , Victor Paskah Kalawat Lengkong , Jenny Emma Agustin Kandou

  1187-1193

  2026-01-31

  Statistics: 567

• ANALYSIS OF FACTORS INFLUENCING NETFLIX APPLICATION CUSTOMER LOYALTY IN GENERATION Z

  Adinda Lubis , Juwita Samaria Manurung , Didik Gunawan , Nursaimatussaddiyah

  726-736

  2025-05-04

  Statistics: 221

• INFLUENCE CELEBRITY ENDORSEMENT AND HALAL PRODUCT IMAGE ON BRAND LOYALTY OF HANASUI COSMETICS IN LHOKSEUMAWE CITY

  Khairina AR , Teuku Zulkarnaen , Munandar , Zahara Husna

  1507-1512

  2024-08-14

  Statistics: 253

• THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (eWOM) AND BRAND TRUST ON PURCHASE INTENTION OF AQUA PRODUCTS AMONG GENERATION Z AFTER THE BOYCOTT: A CASE STUDY ON MANAGEMENT STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF UTARA SUMATRA

  Sri Sarah br G.Manik , Alfifto , Amrin Mulia Utama Nst , Eka Dewi Setia Tarigan , Irwansyah Putra

  1780-1788

  2025-08-04

  Statistics: 465

• THE EFFECT OF HEALTH WORKERS' COMPETENCY AND BRAND IMAGE ON OUTPATIENT PATIENTS' REVISIT INTEREST MEDIATED BY PATIENT TRUST IN RHC CLINIC

  Only Pricilia , Hery Winoto Tj , Fushen

  410-421

  2025-02-28

  Statistics: 198

• METAVERSE MARKETING: CONCEPTUAL FOUNDATIONS AND A RESEARCH AGENDA FOR BRAND PRESENCE, COMMUNITY, AND COMMERCE

  Subekti , Lukmanul Hakim , Tibrani

  2375-2383

  2026-04-12

  Statistics: 558

• BLOCKCHAIN FOR MARKETING: MOVING BEYOND HYPE TO APPLICATIONS IN PROVENANCE, LOYALTY, AND COUNTERFEIT PREVENTION

  Dian Nofrianti , Lukmanul Hakim , Tibrani

  2470-2477

  2026-04-18

  Statistics: 334