Vol. 3 No. 6 (2024): MAY

Published: 2024-05-30

In this issue (Vol. 3 No. 6 (2024): May), we have processed 40 submitted manuscripts. Ten articles were declined after initial review by the editor,  Ten articles were  declined after the peer review process, and Twenty articles were published.

In this issue ( Vol. 3 No. 6 (2024): May), All of the published articles were authored/co-authored by 61 authors from 8 Institutions and 2 Countries  (India and Indonesia) i.e. Annamalay University (India), Universitas Pembangunan Panca Budi (Indonesia), Universitas Syiah Kuala (Indonesia), Universitas Sumatera Utara (Indonesia), Universitas Malikussaleh (Indonesia), Universitas Nasional Veteran Jatim (Indonesia), Universitas Pembangunan Nasional “Veteran” (Indonesia).

https://doi.org/10.54443/ijset.v3i6

Articles
THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND ELECTRONIC WORD OF MOUTH ON EMINA PRODUCT PURCHASE DECISIONS (Case Study on UNPAB Management Study Program Students Class of 2020)
Nita Salsabila,  Universitas Pembangunan Panca Budi,  Indonesia
Annisa Sanny,  Universitas Pembangunan Panca Budi,  Indonesia
PDF
144 85 Page 937-948
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PROMOTION ON THE DECISION TO PURCHASE TEA GLASS IN MALIKUSSALEH UNIVERSITY STUDENTS
Niswatun Munawarah,  Universitas Malikussaleh,  Indonesia
Halida Bahri,  Universitas Malikussaleh,  Indonesia
Naufal Bachri,  Universitas Malikussaleh,  Indonesia
Khairina,  Universitas Malikussaleh,  Indonesia
PDF
83 50 Page 1087-1093
THE INFLUENCE OF RETAIL SERVICE QUALITY ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE IN ALFAMIDI MEDAN CITY
Finella Gilda Novia Sembiring,  Universitas Sumatera Utara,  Indonesia
Iskandarini,  Universitas Sumatera Utara,  Indonesia
Sugih Arto Pujangkoro ,  Universitas Sumatera Utara,  Indonesia
PDF
65 71 Page 1006-1013
ANALYSIS OF PRODUCT QUALITY ON CONSUMER SATISFACTION WITH PROMOS I AS AN INTERVENING VARIABLE (Five mind development students)
Upik Bina Sari Maha ,  Universitas Pembangunan Panca Budi,  Indonesia
Manuntun Pakpahan,  Universitas Pembangunan Panca Budi,  Indonesia
Mesra B,  Universitas Pembangunan Panca Budi,  Indonesia
PDF
50 41 Page 1067-1079
THE INFLUENCE OF CUSTOMER REVIEW, BRAND EXPERIENCE AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION IN CARE PRODUCTS MS GLOW IN MEDAN CITY
Suci Chasara Nasution,  Universitas Sumatera Utara,  Indonesia
Endang Sulistya Rini,  Universitas Sumatera Utara,  Indonesia
Prihatin Lumbanraja,  Universitas Sumatera Utara,  Indonesia
PDF
87 47 Page 991-993
THE EFFECT OF SERVICE QUALITY ON CUSTOMER LOYALTY WITH SATISFACTION AS AN INTERVENING VARIABLE ON SPIRITUAL TOURISM SALIB KASIH TARUTUNG
Swisiena Simorangkir,  Universitas Pembangunan Panca Budi,  Indonesia
Ahmad Azmi,  Universitas Pembangunan Panca Budi,  Indonesia
PDF
39 29 Page 1059-1066
CHANGES IN INCOME DISPARITIES DUE TO INFORMATION AND COMMUNICATION TECHNOLOGY BETWEEN RIAU PROVINCE, WEST KALIMANTAN PROVINCE, SOUTH SUMATERA PROVINCE
Nuril Nadia Aditia,  Universitas Pembangunan Nasional "Veteran" ,  Indonesia
Sishadiyati,  Universitas Pembangunan Nasional "Veteran" ,  Indonesia
PDF
53 35 Page 971-983
TOURISM AREA DEVELOPMENT PLANNING USING SWOT ANALYSIS IN MEDAN LABUHAN DISTRICT AS A NATURAL RESERVE AREA AND CULTURAL HERITAGE
Feby Milanie,  Universitas Pembangunan Panca Budi,  Indonesia
Dimas Setiawan,  Universitas Pembangunan Panca Budi,  Indonesia
Febby Khafilwara,  Universitas Pembangunan Panca Budi,  Indonesia
Syafri Benta,  Universitas Pembangunan Panca Budi,  Indonesia
Ardiles Hasianta,  Universitas Pembangunan Panca Budi,  Indonesia
Gusti Elcitra Limbong,  Universitas Pembangunan Panca Budi,  Indonesia
PDF
73 56 Page 1038-1044
THE INFLUENCE OF ORGANIZATIONAL CULTURE, ORGANIZATIONAL COMMITMENT AND LEADERSHIP ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR AT PT. JAYA CENTURY ABADI SENTOSA LHOKSEUMAWE CITY
Cheptian Simamora,  Universitas Sumatera Utara,  Indonesia
Sugih Arto Pujangkoro,  Universitas Sumatera Utara,  Indonesia
Iskandarini,  Universitas Sumatera Utara,  Indonesia
PDF
102 32 Page 950-961
ECONOMIC ANALYSIS OF COASTAL CARING FARMERS GROUP IN BERAS BASAH VILLAGE, PANGKALAN SUSU DISTRICT, LANGKAT DISTRICT
Asbi Swaka,  Universitas Medan Area,  Indonesia
Tumpal HS Siregar,  Universitas Medan Area,  Indonesia
Zahari Zen,  Universitas Medan Area,  Indonesia
PDF
38 35 Page 1094-1099
THE INFLUENCE OF COUNTRY OF ORIGIN IMAGE, PRODUCT KNOWLEDGE AND PRODUCT INVOLVEMENT ON PURCHASING DECISIONS FOR NONGSHIN BRAND INSTANT NOODLES.
Mulia Sari,  Universitas Malikussaleh,  Indonesia
Nurainun,  Universitas Malikussaleh,  Indonesia
PDF
43 50 Page 1014-1021
DIGITAL LEARNING SYSTEMS IN PUBLIC MIDDLE SCHOOLS: A COMPARATIVE STUDY OF TUNAS NUSA AND BLANGPIDIE 1 IN SOUTHWEST ACEH
Feriana Dewi,  Universitas Syiah Kuala,  Indonesia
Murniati AR,  Universitas Syiah Kuala,  Indonesia
Qismullah Yusuf,  Universitas Syiah Kuala,  Indonesia
PDF
82 46 Page 1022-1028
LUXURY BRAND SOCIAL MEDIA MARKETING EFFORTS: INFLUENCE ON CONSUMER RESPONSE (CASE STUDY OF BUTTONSCARVES BIREUEN REGENCY)
Alifa Azeda,  Universitas Malikussaleh,  Indonesia
Hamdiah,  Universitas Malikussaleh,  Indonesia
PDF
73 79 Page 1080-1086
THE INFLUENCE OF ORGANIZATIONAL CHANGE ON PSYCHOSOCIAL AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE WITH LEADERSHIP AS A MODERATOR AT THE NORTH SUMATRA PROVINCE BKKBN REPRESENTATIVE
Eka Yulinda Prasetyowati,  Universitas Sumatera Utara,  Indonesia
Isfenti Sadalia,  Universitas Sumatera Utara,  Indonesia
Nazaruddin,  Universitas Sumatera Utara,  Indonesia
PDF
809 39 Page 994-1005
THE INFLUENCE OF SOCIAL MEDIA MARKETING ON THE BRAND EQUTY OF PACKAGED FRUIT JUICE BEVERAGES IN THE COMMUNITY OF LHOKSEUMAWE CITY
Muhammad Fariz Pratama,  Universitas Malikussaleh,  Indonesia
Rusydi Abubakar,  Universitas Malikussaleh,  Indonesia
PDF
65 48 Page 1059-1065
THE INFLUENCE OF CELEBRITY ENDORSEMENT, BRAND IMAGE, PRODUCT INNOVATION AND PRICE SUITABILITY ON PURCHASING INTEREST OF GENERATION Z CONSUMERS IN SCARLETT PRODUCTS (STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY USERS
Muhammad Whasil Mufti Ulwan,  Universitas Malikussaleh,  Indonesia
Rusydi,  Universitas Malikussaleh,  Indonesia
Adnan,  Universitas Malikussaleh,  Indonesia
T. Edyansyah,  Universitas Malikussaleh,  Indonesia
PDF
167 63 Page 984-990
ANALYSIS OF WORK MOTIVATION AND WORK ENVIRONMENT ON EMPLOYEE WORK PRODUCTIVITY AT CV. MGS TANJUNG HAPPY
Siti Natasya Alfadiah,  Universitas Pembangunan Panca Budi,  Indonesia
Muhammad Yalzamul Insan,  Universitas Pembangunan Panca Budi,  Indonesia
Fitra Arlina Nasution,  Universitas Pembangunan Panca Budi,  Indonesia
PDF
95 51 Page 1045-1059
THE INFLUENCE OF QUALITY, PRICE, LOCATION, PROMOTION AND COMPANY IMAGE ON HOUSE PURCHASE DECISIONS AT PT. FIRYA RESIDENCE LIENTS IN THE CITY LHOKSEUMAWE
Syerina Dwi,  Universitas Malikussaleh,  Indonesia
Sapna Biby,  Universitas Malikussaleh,  Indonesia
Agustinawati,  Universitas Malikussaleh,  Indonesia
M.Subhan,  Universitas Malikussaleh,  Indonesia
PDF
44 40 Page 962-970
THE INFLUENCE OF GREEN MARKETING, PRODUCT QUALITY AND CONSUMER CONFIDENCE ON PURCHASING DECISIONS FOR AVOSKIN SKINCARE PRODUCTS FOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY
Adnan,  Universitas Malikussaleh,  Indonesia
Rusydi Abubakar,  Universitas Malikussaleh,  Indonesia
Ikramuddin,  Universitas Malikussaleh,  Indonesia
Titi Yulmaida,  Universitas Malikussaleh,  Indonesia
PDF
102 81 Page 1100-1106
QUANTITATIVE LAND SUITABILITY EVALUATION FOR PLANNING VARIOUS SPICE COMMODITIES IN BAKUNG DISTRICT REGENCY BLITAR
M. Dito Alriza P W ,  Universitas Nasional Veteran Jawa Timur,  Indonesia
Purnomo Eddie Sasongko,  Universitas Nasional Veteran Jawa Timur,  Indonesia
Siswanto,  Universitas Nasional Veteran Jawa Timur,  Indonesia
PDF
126 46 Page 1029-1038