INADIA OMARA'S COMMUNICATION STYLE ON THE YOUTUBE CHANNEL TO ATTRACT VIEWERS' INTEREST
Main Article Content
Annisa Br Sembiring
Dedi Sahputra
This study aims to describe the verbal and nonverbal communication styles used by Nadia Omara in delivering horror content on her YouTube channel and to analyze their impact on viewers' interest. The research employs a descriptive qualitative method, with data collected through content observation, interviews with active viewers, and documentation. The findings indicate that Nadia Omara's distinctive communication style—combining a personal touch, poetic language, empathy, supportive visual and audio elements, and storytelling techniques—successfully builds emotional closeness with the audience. This approach not only makes the content more engaging and easier to understand but also enhances audience engagement and sustains their interest in following her channel. The study offers theoretical contributions to mass communication studies and practical implications for digital content creators in developing effective communication strategies.
Sahputra, D. et al. (2022). Verbal and non-verbal communication of sales promotion girls in the process of marketing cigarette products. Tabularasa: Scientific Journal of Master of Psychology, 4(1), 1–6.
APJII. (2023). APJII 2023 internet survey report: Profile of Indonesian internet users. Association of Internet Service Providers
Indonesian Internet Service Providers Association. (2023). APJII 2023 internet survey report.
Damayanti, A. (2021). Utilizing YouTube social media as an alternative offering. Journal
Indonesian Internet Services. https://apjii.or.id
Communication, x(x), xx–xx. https://doi.org/10.xxxx/jk
Kurniawan, A., & Nurcahyo, M. (2022). Digital storytelling as a communication strategy on
Kurniawan, R. (2022). Development of information and communication technology in Indonesia.
McQuail, D. (2010). Mass communication theory. Sage Publications.
McQuail, D. (2011). McQuail's mass communication theory (6th Edition, Book 1). Salemba Humanika.
Moleong, LJ (2017). Qualitative research methodology. Rosda Karya Youth.
Morissan. (2013). Broadcast media management. Kencana.
Nurhidayah, S. (2023). The horror story of Wawak 25 parts of thesis: Stylistic analysis.
Omara. Journal of Communication Studies, 10(1), xx–xx. https://doi.org/10.xxxx/jik.v10i1.55
on viewer loyalty: A study of Indonesian horror channels. Journal of Digital Communication Research, 5(1), 25–39. https://doi.org/10.3126/jdcr.v5i1.58901
Setiadi, R., & Puspitasari, R. (2024). The influence of YouTube content creators' communication styles
Sobur, A. (2013). Media text analysis. Rosdakarya Youth.
Sugiyono. (2019). Quantitative, qualitative, and R&D research methods. Gegerkalong Hilir.
Wulandari, TA (2024). Analysis of audience views on Nadia's storytelling communication style
YouTube: Building audience engagement in Indonesia. Indonesian Journal of Communication, 11(2), 145–160. https://doi.org/10.7454/jki.v11i2.145
