Vol. 5 No. 5 (2026): APRIL

Published: 2026-04-30

Articles
THE EFFECT OF WORKLOAD AND COMPENSATION ON INPATIENT NURSE TURNOVER INTENTION AT TYPE C HOSPITAL, WEST JAKARTA WITH JOB STRESS AS A MEDIATING VARIABLE
Alexander Yosua Santoso,  Universitas Kristen Krida Wacana
Bernard T. Widjaja,   Universitas Kristen Krida Wacana
Wani Devita Gunardi,   Universitas Kristen Krida Wacana
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240 14 Page 2072-2086
CONSPICUOUS CONSERVATION: THE ROLE OF SUSTAINABLE BRAND CHOICES IN SIGNALING IDENTITY AND SOCIAL STATUS
Suharti,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Dahrul Aman Harahap,  Universitas Riau Kepulauan
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23 6 Page 2358-2365
EFFECTIVENESS OF BIOCHAR AND MICROBIAL APPLICATIONS IN SWEET SORGUM (SORGUM BICOLOR L.) CROPS ON SEAWATER-INTRUDED MEDIA
Akbar Kurniawan,  Universitas Muhammadiyah Sumatera Utara
Rini Sulistiani,  Universitas Muhammadiyah Sumatera Utara
Dafni Mawar Tarigan,  Universitas Muhammadiyah Sumatera Utara
Wan Arfiani Barus,  Universitas Muhammadiyah Sumatera Utara
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57 31 Page 2083-2200
GREEN INVESTMENT, DIGITAL TECHNOLOGY AND DIGITAL FINANCE CAPABILITY ON FINANCIAL SUSTAINABILITY
Debbi Chyntia Ovami,  Universitas Muslim Nusantara Al-Washliyah
Sari Wulandari,  Universitas Muslim Nusantara Al-Washliyah
Junita Putri Rajana Harahap,  Universitas Muslim Nusantara Al-Washliyah
Noor Marini Haji Abdullah,  Universiti Teknologi Mara Kelantan
Noreen Azella Nawi,  Universiti Teknologi Mara Kelantan
Suci Agsani,  Universitas Muslim Nusantara Al-Washliyah
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34 3 Page 2255-2263
THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK
Rahayu Syahputri,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Dahrul Aman Harahap,  Universitas Riau Kepulauan
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108 13 Page 2221-2228
PRIVACY CALCULUS IN THE ERA OF ZERO-PARTY DATA: HOW VALUE EXCHANGE FRAMING SHAPES WILLINGNESS TO DISCLOSE
Shinta Widyastati,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Tibrani,  Universitas Riau Kepulauan
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38 5 Page 2400-2407
THE DARK SIDE OF PERSONALIZATION: WHEN DATA-DRIVEN CUSTOMIZATION ERODES PERCEIVED AUTONOMY AND TRIGGERS REACTANCE
Neni Asmayati,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Dahrul Aman Harahap,  Universitas Riau Kepulauan
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31 5 Page 2290-2297
CROSS-CULTURAL MARKETING RESEARCH: ADVANCING MEASUREMENT INVARIANCE PRACTICES FOR ROBUST EQUIVALENCE TESTING
Sistiana,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Dahrul Aman Harahap,  Universitas Riau Kepulauan
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84 6 Page 2214-2220
METAVERSE MARKETING: CONCEPTUAL FOUNDATIONS AND A RESEARCH AGENDA FOR BRAND PRESENCE, COMMUNITY, AND COMMERCE
Subekti,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Tibrani,  Universitas Riau Kepulauan
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32 2 Page 2375-2383
THE AGILE MARKETING PLAYBOOK: MANAGING STRATEGY IN A REAL-TIME WORLD
Heni Esra Simanjuntak,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Dahrul Aman Harahap,  Universitas Riau Kepulauan
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32 4 Page 2273-2281
TRANSFORMATIONAL LEADERSHIP AS A MEDIATOR BETWEEN REWARD SYSTEMS AND LECTURER PERFORMANCE AT SEKOLAH TINGGI FARMASI INDONESIA
Ali Gusliana,  Sekolah Tinggi Ilmu Ekonomi STAN IM
Muji Rahayu,  Sekolah Tinggi Ilmu Ekonomi STAN IM
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NAVIGATING ALGORITHMIC AVERSION: CONSUMER TRUST AND ADOPTION OF AI-GENERATED RECOMMENDATIONS IN HIGH-INVOLVEMENT CATEGORIES
Ririn Laila Ulfah,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Dahrul Aman Harahap,  Universitas Riau Kepulauan
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34 26 Page 2366-2374
BREAKING THE CYCLE: RETHINKING VIOLENCE AGAINST WOMEN AND PATHWAYS TO JUSTICE IN INDIA
Dr. Shabir Ahmad Lone,  Ph. D History, Working as an Editor and Education Deptt; CBSE Institute, Soyla- Jodhpur, Rajasthan, India
Dr. Kulatunga Mudiyanselage Rohitha Dasanayaka,  Professor and Head, Department of History, University of Peradeniya, Peradeniya- 20400, Sri Lanka.
Dr. R. Abida Begum,  Assistant Professor, Department of Historical Studies, Quaid-e-Millath, Government College for Women
Dr. Alemayehu Erkihun Engida,  Associate Professor, Department of History, Wollo University, Ethiopia
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170 14 Page 2167-2170
STRATEGY OF TARU JURUG SURAKARTA ZATAN REGIONAL PARK IN INCREASING REGIONAL ORIGINAL REVENUE THROUGH IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE
Achmad Syukri Prihanto,  Sekolah Tinggi Pembangunan Masyarakat Desa “APMD”, Yogyakarta
Adji Suradji Muhammad,  Sekolah Tinggi Pembangunan Masyarakat Desa “APMD”, Yogyakarta
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16 5 Page 2246-2254
THE TALENT PIPELINE: DEVELOPING AND RETAINING A FUTURE-READY MARKETING TEAM
Susi,  Universitas Kepulauan Riau
Lukmanul Hakim,  Universitas Riau Kepulauan
Dahrul Aman Harahap,  Universitas Riau Kepulauan
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69 7 Page 2205-2213
THE EFFECT OF JOB STRESS AND QUIET QUITTING ON TURNOVER INTENTION WITH BURNOUT AS A MEDIATION VARIABLE AMONG MOTOR SAILING VESSEL CREWS IN BONTANG CITY
Ade Bukti Ramadhan,  Universitas Mulawarman
Irsan Tricahyadinata,  Universitas Mulawarman
Irwansyah,  Universitas Mulawarman
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12 3 Page 2434-2439
NEUROETHICAL CONSIDERATIONS IN NEUROMARKETING: A FRAMEWORK FOR RESPONSIBLE RESEARCH AND APPLICATION
Khairul Putra,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Dahrul Aman Harahap,  Universitas Riau Kepulauan
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44 2 Page 2282-2289
FIELD EXPERIMENTS IN MARKETING: A PRACTICAL GUIDE FOR ADDRESSING EXTERNAL VALIDITY AND ETHICAL CHALLENGES IN COLLABORATION WITH FIRMS
Yeni Idayusi,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Dahrul Aman Harahap,  Universitas Riau Kepulauan
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88 20 Page 2198-2204
INFLUENCER MARKETING AUTHENTICITY: A MULTI-METHOD STUDY ON FOLLOWER DISCERNMENT AND ITS IMPACT ON PERSUASION KNOWLEDGE
Samapto,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Tibrani,  Universitas Riau Kepulauan
PDF
45 3 Page 2392-2399
FROM DATA TO DECISIONS: A MODERN MARKETING MANAGER'S GUIDE
Alpizar,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Dahrul Aman Harahap,  Universitas Riau Kepulauan
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39 2 Page 2264-2272
THE REPLICATION CRISIS IN MARKETING: A FIELD-SPECIFIC DIAGNOSIS AND PRESCRIPTIONS FOR IMPROVING METHODOLOGICAL RIGOR
Indra Hidayat,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Dahrul Aman Harahap,  Universitas Riau Kepulauan
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93 8 Page 2229-2236
THE TEMPORAL DYNAMICS OF CUSTOMER JOURNEY EMOTIONS: A CONTINUOUS-TIME MODELING APPROACH
Tara Hasbelita,  Universitas Riau Kepulauan
Lukmanul Hakim,  Universitas Riau Kepulauan
Dahrul Aman Harahap,  Universitas Riau Kepulauan
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29 4 Page 2384-2391
THE EFFECT OF DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION THROUGH BRAND TRUST AND CUSTOMER ENGAGEMENT: A SEM-PLS ANALYSIS OF FOOD-RELATED SMES IN PONTIANAK
Magdalena Depriyani,  Public Administration, Department of Business Administration, Pontianak State Polytechnic
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52 3 Page 2305-2313