Vol. 4 No. 12 (2025): NOVEMBER

Published: 2025-11-30

In this issue (Vol. 4 No. 12 (2025): November), we have processed 70 submitted manuscripts. Ten articles were declined after initial review by the editor, Ten articles were declined after the peer review process, and Fifty articles were published.

In this issue (Vol. 4 No. 12 (2025): November), All of the published articles were authored/co-authored by 169 authors from 20 Institutions and 3 Countries (India, Malaysia and Indonesia) i.e. Annamalay University (India), Universiti Malaysia Terengganu (Malaysia), Universitas Islam Sumatera Utara (Indonesia), Universitas Tanjungpura (Indonesia), Universitas Sumatera Utara (Indonesia), Universitas Malikussaleh (Indonesia), Universitas Battuta (Indonesia), Muhammadiyah A.R. Fachruddin University (Indonesia), Universitas Negeri Semarang (Indonesia), Universitas Katolik Parahyangan (Indonesia), Universitas Negeri Makassar (Indonesia), Universitas Diponegoro (Indonesia), Universitas Mulawarman (Indonesia), Universitas Muslim Nusantara Al-Washliyah (Indonesia), Universitas HKBP Nommensen (Indonesia), Universitas Peradaban (Indonesia), Universitas Sumatera Utara (Indonesia), Sekolah Pascasarjana Sahid (Indonesia), Universitas HKBP Nommensen Pematangsiantar (Indonesia), Universitas Mercubuana (Indonesia) and STT HKBP Pematangsiantar (Indonesia).

https://doi.org/10.54443/ijset.v4i12

Articles

THE INFLUENCE OF SEGMENTING, TARGETING, AND POSITIONING ON CONSUMER PURCHASE DECISIONS AT MALIKA BAKERY & CAKE SHOP IN LHOKSEUMAWE CITY

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385 55 Page 3198-3202

IMPLEMENTATION OF E-PROCUREMENT POLICY AS A REALIZATION OF GOOD GOVERNANCE IN THE GOODS AND SERVICES PROCUREMENT BUREAU OF WEST KALIMANTAN PROVINCE

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156 53 Page 3844-3850

The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh

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251 82 Page 3530-3534

A SYSTEMATIC LITERATURE REVIEW ON INSTITUTIONAL THEORY (2020-2025)

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947 186 Page 4036-4041

SPIN-OFF OF PT BANK SYARIAH NASIONAL (BSN): ANALYSIS FROM THE PERSPECTIVE OF POSITIVE AND SHARIA LAW

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578 40 Page 401-408

The Transformative Impact of Workplace Spirituality Training on Teacher Performance in Islamic Educational Institutions: An Experimental Study

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144 20 Page 855-859

ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION

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408 31 Page 1082-1087

THE INFLUENCE OF SOCIAL MEDIA ADVERTISING, CUSTOMER EXPERIENCE AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AT JK COFFEE & ROASTERY IN BIREUEN REGENCY

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561 63 Page 3103-3111

THE ROLE OF HUMAN RESOURCE QUALITY AND PRODUCTION TECHNOLOGY ON THE OPERATIONAL COMPETITIVENESS OF MSMES IN TANGERANG REGENCY WITH MARKET ADAPTABILITY AS A MEDIATING VARIABLE

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333 37 Page 3710-3716

THE EFFECT OF PARENTAL SUPPORT AND THE SCHOOL ENVIRONMENT ON STUDENT LEARNING OUTCOMES IN SOCIAL STUDIES FOR GRADE VIII AT THE UPTD OF SMP NEGERI 2 PEMATANGSIANTAR

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452 53 Page 1251-1256

THE INFLUENCE OF WEBSITE QUALITY, PRICE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF TOKOPEDIA E- COMMERCE (CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY)

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451 77 Page 3182-3187

THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform)

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463 203 Page 3539-3553

THE EFFECT OF THE THINK-TALK-WRITE (TTW) STRATEGY ON THE ELEVENTH GRADE STUDENTS' DESCRIPTIVE WRITING SKILLS AT SMKS 1 TAMANSISWA PEMATANGSIANTAR

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277 47 Page 3931-3951

THE EFFECT OF SERVICE QUALITY, PRICE, AND TASTE IMAGE ON CONSUMER SATISFACTION AT GHATHAF PREMIUM COFFEE, PANTE KEC. SYAMTALIRA ARON REGENCY

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549 41 Page 4474-4482

THE INFLUENCE OF SMART CITY ELEMENTS ON SMART CITY DEVELOPMENT STRATEGIES IN MEDAN CITY

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715 24 Page 757-767

THE EFFECT OF RELIGIOSITY AND BRAND LOYALTY ON PURCHASE DECISIONS (Case Study at Aurel Hijab Shop in Lhokseumawe City)

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136 26 Page 1097-1105

EMPOWERING RURAL COMMUNITIES THROUGH BALANCED SCORECARD: PERFORMANCE EVALUATION OF AGRICULTURAL COOPERATIVES IN SLEMAN, YOGYAKARTA

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281 54 Page 3680-3687

IS DEBT TO EQUITY RATIO, CURRENT RATIO, AND RETURN ON ASSETS ON MARKET RESPONSE AS FORMING OF FIRM VALUE?

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82 60 Page 4128-4134

THE MEDIATING ROLE OF JOB SATISFACTION IN THE INFLUENCE OF EMOTIONAL INTELLIGENCE AND TRANSFORMATIONAL LEADERSHIP ON THE JOB PERFORMANCE

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332 35 Page 441-446

THE NATURE OF FLIPPED CLASSROOM IN ISLAMIC RELIGIOUS EDUCATION: A CONCEPTUAL REVIEW AND ITS IMPLICATIONS FOR PAI LEARNING

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319 35 Page 803-808

STRATEGY OF THE DEPARTMENT OF COMMUNICATION, INFORMATICS, COPYRIGHT AND STATISTICS OF CENTRAL KALTENG PROVINCE IN DEVELOPING THE INFORMATION COMMUNITY (KIM)

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491 17 Page 1246-1254

THE RELATIONSHIP BETWEEN EMPLOYEE ENGAGEMENT, ORGANIZATIONAL CULTURE, AND ORGANIZATIONAL COMMITMENT TOWARDS EMPLOYEE PERFORMANCE AT PT PUPUK ISKANDAR MUDA

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516 84 Page 3168-3172

THE EFFECT OF PRICE, BRAND IMAGE AND PRODUCT QUALITY ON REALME SMARTPHONE PURCHASE DECISIONS AMONG THE PEOPLE OF EAST ACEH DISTRICT

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299 163 Page 3448-3458

GOD'S PRESENCE AMID WOMEN'S MARGINALIZATION AND SUFFERING: A CONTEXTUAL THEOLOGICAL PERSPECTIVE ON GENDER AND GOD'S JUSTICE

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66 48 Page 3875-3881

CROSSING THE BOUNDARIES OF IDENTITY: A CONTEXTUAL HERMENEUTICS OF JOHN 4:7-15 IN THE CONTEXT OF MIGRATION THEOLOGY IN INDONESIA

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53 22 Page 4402-4409

THE INFLUENCE OF INVENTORY MANAGEMENT, PRODUCTION LEAD TIME, AND RAW MATERIAL QUALITY ON COMPANY OPERATIONAL PERFORMANCE

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382 40 Page 693-707

THE INTEGRATION OF ESG REPORTING IN ACHIEVING SUSTAINABLE ECONOMIC DEVELOPMENT: A GLOBAL LITERATURE REVIEW

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60 46 Page 1054-1065

THE INFLUENCE OF WORK-LIFE CONFLICT AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE WITH EMPLOYEE WELFARE AS A MEDIATION VARIABLE

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212 39 Page 3592-3599

COLLABORATIVE LEADERSHIP AND COMPETENCE AS PREDICTORS OF COLLABORATIVE BEHAVIOR AND PERFORMANCE AMONG EDUCATIONAL STAFF IN HIGHER EDUCATION: EVIDENCE FROM AN INDONESIAN PUBLIC UNIVERSITY

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545 85 Page 4067-4081

INTEGRATION OF SOCIO-FISCAL INSTRUMENTS (MONZER KAHF) AND PHILOSOPHICAL RECONSTRUCTION OF PRODUCTIVE CASH WAQF IN SUPPORTING INCLUSIVE DEVELOPMENT IN INDONESIA

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307 29 Page 431-440

MEDAN SMART TOURISM INFORMATION SYSTEM BASED ON IOT AND ACO FOR ROUTE RECOMMENDATIONS AND VISITOR MANAGEMENT

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431 29 Page 838-848

AN ERROR ANALYSIS ON THE STUDENTS’ WRITING DESCRIPTIVE TEXT AT VIII GRADE SMP NEGERI 2 LEIDONG

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500 19 Page 1229-1233

THE INFLUENCE OF EMPLOYEE EXPERIENCE, EMPLOYEE ENGAGEMENT, AND WORK-LIFE BALANCE ON EMPLOYEE PERFORMANCE AT PT. PUPUK ISKANDAR MUDA NORTH ACEH

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480 94 Page 3131-3140

STUDY OF REFUGIA AND VARIETIES TO REDUCE THE INTENSITY OF SPODOPTERA FRUGIPERDA AND INCREASE PREDATORS OF SWEET CORN PESTS

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81 57 Page 3585-3591

IMPLEMENTATION OF PENSION FUND DISBURSEMENT SERVICES USING AN AUTHENTICATION APPLICATION TO ASSESS SERVICE QUALITY FOR RETIRED CIVIL SERVANTS (STUDY AT BANK KALIMANTAN BARAT, KUBU RAYA BRANCH)

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202 100 Page 3851-3867

FROM EXCLUSIVE TO INCLUSIVE-CULTURAL: DECOLONIZATION OF THE CHURCH'S MISSION TO CULTURE AT HKBP PARSAORAN DAME

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104 53 Page 4257-4266

ANALYSIS OF THE CONTRIBUTION AND INTERACTION BETWEEN INFLATION, ZAKAT POTENTIAL AND POVERTY LEVEL TOWARDS THE HUMAN DEVELOPMENT INDEX (HDI)

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373 23 Page 673-680

THE INFLUENCE OF COMPUTER TECHNOLOGY DEVELOPMENT ON SOCIAL BEHAVIOR

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130 56 Page 927-934

THE EFFECT OF WORK LIFE BALANCE AND EMPLOYEE ENGAGEMENT ON EMPLOYEE PERFORMANCE AT PT IMA MONTAZ SEJAHTERA, LHOKSEUMAWE CITY

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233 55 Page 3561-3571

FOSTERING INNOVATION THROUGH TRAINING TRANSFER AND COLLABORATIVE WORK ENVIRONMENTS: A MEDIATING PATHWAY TO ENHANCED PUBLIC SECTOR PERFORMANCE IN AGRICULTURAL TECHNICAL UNITS

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350 26 Page 4042-4053

SCIENCE ON THE CONCEPT OF IBN SINA'S DUALISM OF TREATMENT TOWARDS GENERAL Z

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436 79 Page 415-420

THE PROBLEM OF CYBERBULLYING IN THE DIGITALIZATION ERA WHICH HAS A NEGATIVE IMPACT ON PUBLIC LIFE

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192 19 Page 822-828

THE EFFECT OF DISCOVERY LEARNING MODEL ON STUDENTS' LEARNING OUTCOMES IN SOCIAL STUDIES FOR GRADE VIII AT SMP PRIVATE TAMANSISWA PEMATANGSIANTAR IN ACADEMIC YEAR 2025/2026

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331 26 Page 1221-1228

THE EFFECT OF PRODUCT QUALITY, PRICE, AND LOCATIONON THE PURCHASE DECISION OF GAYO COFFEE POWDER AT RAKAN COFFEE STORE IN ACEH TENGAH REGENCY

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468 81 Page 3112-3119

PROCESS SAFETY AND ENVIRONMENTAL MANAGEMENT PLANNING IN THE AUTOMATIC MELTING PROCESS AT PT SOLDER BAR X

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A SYSTEMATIC LITERATURE REVIEW ON SOCIAL EXCHANGE THEORY (2020-2024)

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331 102 Page 4296-4300

ANALYSIS OF THE RESPONSIBILITY OF REGIONAL DISASTER MANAGEMENT AGENCIES IN HANDLING POST-DISASTERS OF FLOODS IN ACEH SINGKIL

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141 46 Page 594-604

GREEN ENTREPRENEURSHIP DEVELOPMENT STRATEGY THROUGH SACK RECYCLING BUSINESS

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559 26 Page 882-887

THE INFLUENCE OF STUDENTS' LEARNING DISCIPLINE ON LEARNING ACHIEVEMENT IN SOCIAL STUDIES SUBJECT AMONG GRADE VII STUDENTS AT SMP NEGERI 10 PEMATANGSIANTAR

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542 19 Page 1285-1289

THE INFLUENCE OF CORPORATE CULTURE, WORK ENVIRONMENT AND JOB SATISFACTION ON EMPLOYEE RETENTION AT PT PUPUK ISKANDAR MUDA

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444 63 Page 3187-3197

The Influence Of Price, Brand Image, And Product Quality Of Ventela Shoes On Purchase Decision Among Students Of The .Faculty Of Economics And Business, Malikussaleh University.

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178 52 Page 3535-3538

THE EFFECT OF THE THINK TALK WRITE TYPE COLLABORATIVE LEARNING MODEL ON THE OUTCOMES OF LEARNING TO WRITE POETRY IN GRADE VII STUDENTS OF SMP SASTA GKPS 3 PEMATANGSIANTAR

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156 38 Page 4276-4283

THE EFFECT OF FINANCIAL BENEFITS PERCEPTION ON CUSTOMER LOYALTY WITH BSI BANK CUSTOMER SATISFACTION AS A MEDIATION VARIABLE

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471 31 Page 456-464

DYNAMICS OF GROWTH AND INEQUALITY E-COMMERCE ADOPTION: A SECTORAL ANALYSIS OF DIGITAL ENTREPRENEURSHIP IN INDONESIA

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311 64 Page 848-854

FORESTRY EXTENSION WORKERS' COMMUNICATION STRATEGIES IN INCREASING FOREST FARMERS' GROUP PARTICIPATION (KTH) IN THE CENTRAL KALIMANTAN PROVINCE FORESTRY SERVICE /UPT KPHP BARITO TENGAH IN NORTH BARITO REGENCY

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419 20 Page 1210-1217

THE INFLUENCE OF WORD OF MOUTH, PRODUCT QUALITY AND SALES PROMOTION ON THE PURCHASE DECISION OF BRAND SHAMPOO PRODUCTS HEAD & SHOULDERS BY THE COMMUNITY IN JEUMPA DISTRICT REGENCY BUREAUCRACY

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610 88 Page 3173-3181

THE EFFECT OF BRAND IMAGE, DISCOUNTS, CUSTOMER ADVOCATE, AND LOYALTY PROGRAMS ON CUSTOMER LOYALTY OF TELKOMSEL USERS IN LHOKSEUMAWE CITY

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160 51 Page 3502-3510

THE IMPACT OF TECHNOLOGICAL DEVELOPMENTS ON EMPLOYMENT LAW REGULATIONS

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242 35 Page 3882-3886

COMPARATIVE ANALYSIS OF PT DHARMA POLIMETAL TBK'S FINANCIAL PERFORMANCE BEFORE AND AFTER THE ACQUISITION OF PT TRIMITRA CHITRAHASTA: A STUDY ON LIQUIDITY, LEVERAGE, AND PROFITABILITY RATIOS (2022-2024)

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363 38 Page 4490-4499

THE INFLUENCE OF WORKPLACE SPIRITUALITY ASPECTS ON EMPLOYEES' WORK MOTIVATION: A CASE STUDY AT MEDAN AREA UNIVERSITY

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298 23 Page 736-740

FLORIST'S MSME MARKETING STRATEGY IN INCREASING SALES AND BUSINESS COMPETITIVENESS

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164 40 Page 1076-1080

"THE DETAILED IMPACT OF ACCOUNTS RECEIVABLE BALANCES ON PROFIT MANAGEMENT INDICATIONS AT PT FORTUNE INDONESIA TBK FOR THE PERIOD 2021–2024"

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282 103 Page 3665-3671

DIGITAL TRANSFORMATION AND ORGANIZATIONAL DEVELOPMENT: A SYSTEMATIC LITERATURE REVIEW ON STRUCTURAL ADAPTATION, PROCESS INNOVATION, AND CULTURAL READINESS

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587 179 Page 4082-4091

SIMULACRA IN SUSTAINABILITY ACCOUNTING: A DECONSTRUCTIVE OF CORPORATE ENVIRONMENTAL REPORTS AS HYPERREALITY

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40 25 Page 447-455

UTILIZATION OF QUIZIZZ PAPER MODE MEDIA AS AN INNOVATION IN PAI LEARNING EVALUATION AT STATE ELEMENTARY SCHOOL 2 BANDA SAKTI

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364 25 Page 809-815

THE INFLUENCE OF PROJECT-BASED LEARNING MODEL ON STUDENT LEARNING OUTCOMES IN GENERAL JOURNAL SUBJECT FOR GRADE X AT SMK NEGERI 1 PEMATANGSIANTAR

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728 28 Page 1241-1245

THE EFFECT OF SERVICE QUALITY, PRICE AND LOCATION ON CUSTOMER SATISFACTION AT CAFÉ HIDE COFFEE CLUB IN LHOKSEUMAWE CITY

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348 52 Page 3152-3159

THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM), PRICE AND PRODUCT QUALITY ON THE PURCHASE DECISION OF URBAN LIP CREAM MATTE IMPLORA PRODUCTS AMONG UNIVERSITAS MALIKUSSALEH STUDENTS

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329 105 Page 3426-3435

THE EFFECT OF PERCEIVED QUALITY, PERCEIVED SACRIFICE, AND PERCEIVED VALUE ON SATISFACTION WINZA FASHION BOUTIQUE CUSTOMERS (CASE STUDY OF WINZA FASHION BOUTIQUE CUSTOMERS IN DELITUA DISTRICT)

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244 93 Page 3864-3874

THE MAIN THOUGHTS OF THE REFORMATION OF MARTIN LUTHER AND THE CHURCH MOVEMENT AND ITS IMPLICATIONS FOR THE CHRISTIAN RELIGIOUS EDUCATION (CRE)

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119 57 Page 4267-4275

IDENTIFICATION AND MORPHOLOGICAL CHARACTERIZATION OF PERONOSCLEROSPORA MAYDIS CAUSING DOWNY MILDEW ON MAIZE IN LANGKAT AND SIMALUNGUN REGENCIES

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164 38 Page 749-756

THE EFFECT OF TOURISM PRODUCT ATTRIBUTES, DESTINATION IMAGE, AND ELECTRONIC WORD OF MOUTH ON THE DECISION TO VISIT LUKUP BADAK RAFTING TOURISM IN TAKENGON

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313 22 Page 1066-1075

THE EFFECT OF SELF-EFFICACY, WORK EXPERIENCE, AND COMMUNICATION ON EMPLOYEE PERFORMANCE AT PT IMA MONTAZ SEJAHTERA, LHOKSEUMAWE

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305 44 Page 3572-3584

A MEDIATED MODEL OF LEADERSHIP AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE: THE ROLE OF HUMAN RESOURCE DEVELOPMENT IN PUBLIC SECTOR ORGANIZATIONS

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451 50 Page 4054-4066

COMMUNICATION METHODS OF THE DENSUS 88 ANTI-TERROR PREVENTION UNIT OF THE POLICE OF CENTRAL KALIMANTAN REGIONAL TASK FORCE IN EFFORTS TO PREVENT RADICALISM AMONG STUDENTS

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498 23 Page 421-430

IMPLEMENTATION OF DEEP LEARNING ALGORITHM FOR PT GROWTH SUMATERA'S FACE DETECTION ATTENDANCE SYSTEM

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168 33 Page 829-837

THE INFLUENCE OF FAMILY ENVIRONMENT AND LEARNING INTEREST ON SOCIAL STUDIES LEARNING OUTCOMES OF NINTH GRADE STUDENTS AT SMP NEGERI 4 PEMATANGSIANTAR

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340 13 Page 1234-1240

THE INFLUENCE OF ORGANIZATIONAL CULTURE CHARACTERISTICS, LOCUS OF CONTROL AND WORK DISCIPLINE ON TEACHER PERFORMANCE IN SEVERAL HIGH SCHOOL IN LHOKSEUMAWE CITY

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352 63 Page 3121-3130

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Vol. 4 No. 12 (2025): NOVEMBER

Published 2025-11-30