Vol. 4 No. 1 (2024): DECEMBER

Published: 2024-12-30

In this issue (Vol. 4 No. 1 (2024): December), we have processed 41 submitted manuscripts. Ten articles were declined after initial review by the editor,  Ten articles were  declined after the peer review process, and Twenty one articles were published.

In this issue ( Vol. 4 No. 1 (2024): December), All of the published articles were authored/co-authored by 72 authors from 10 Institutions and 2 Countries (India and Indonesia) i.e. Annamalai University (India), Universitas Sumatera Utara (Indonesia), Universitas Bumi Persada (Indonesia), Universitas Nusa Nipa (Indonesia), Universitas Syiah Kuala (Indonesia),  Universitas Teuku Umar (Indonesia), Universitas Malikussaleh (Indonesia), Universitas Harapan Mandiri (Indonesia), Universitas Muhammadiyah Sumatera Utara (Indonesia), and STIE Bina Karya Tebing Tinggi (Indonesia).

https://doi.org/10.54443/ijset.v4i1

Articles
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS ON ADES PACKAGED DRINKING WATER (AMDK) (Case Study: On Students of the Faculty of Economics and Business, Universitas Malikussaleh)
Putri Minda Sari,  Universitas Malikussaleh
Halida Bahri,  Universitas Malikussaleh
Jullimursyida,  Universitas Malikussaleh
Agustinawati,  Universitas Malikussaleh
PDF
342 85 Page 12-20
THE ROLE OF EMOTIONAL INTELLIGENCE IN LEADERSHIP: UNDERSTANDING PSYCHOLOGICAL FOUNDATIONS
Zahidah Jan,  Annamalai University
PDF
881 70 Page 243-247
LEGAL ANALYSIS OF LAND OWNERSHIP TRANSFER THROUGHT RELEASE OF RIGHTS WITH COMPENSATION (PHGR) (Case Study of Decision Number 275/PDT.G/2020/PN Mdn)
Sayyida Faradiba Vahlevi,  Universitas Sumatera Utara
Hasim Purba,  Universitas Sumatera Utara
Sutiarnoto,  Universitas Sumatera Utara
PDF
140 68 Page 113-124
THE INFLUENCE OF TRANSFORMATIONAL AND TRANSACTIONAL LEADERSHIP ON EMPLOYEE PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE (CASE STUDY) IN SEVERAL DISTRICT HEALTH CENTERS SOUTHWEST ACEH)
Hartati Astina,  Universitas Malikussaleh
Likdanawati,  Universitas Malikussaleh
Marbawi,  Universitas Malikussaleh
Hamdiah,  Universitas Malikussaleh
PDF
631 67 Page 165-178
STRATEGY TO IMPROVE CURRENT ACCOUNT PT BANK CENTRAL ASIA TBK KCU MEDAN
Sulastri,  Universitas Sumatera Utara
Evawany Yunita Aritonang,  Universitas Sumatera Utara
Fahmi Natigor Nasution,  Universitas Sumatera Utara
PDF
203 89 Page 78-100
PUBLIC SERVICE COMMUNICATION OF MANPOWER AND TRANSMIGRATION SERVICE IN SERVING THE PRODUCTION OF SEARCHERS' ID CARDS WORK (AK 1) IN SIKKA DISTRICT
Kriswinda Adventuriani Kalore,  Universitas Nusa Nipa
Markus Kristian Retu,  Universitas Nusa Nipa
Intan Mustafa,  Universitas Nusa Nipa
PDF
382 57 Page 107-112
THE INFLUENCE OF WORK DISCIPLINE AND ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE WITH WORK MOTIVATION AS AN INTERVENING VARIABLE
Nurhafifah,  Universitas Malikussaleh
A Hadi Arifin,  Universitas Malikussaleh
Em Yusuf Iis,  Universitas Malikussaleh
Jullimursyida,  Universitas Malikussaleh
PDF
264 61 Page 44-54
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP, JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) AT PT. SYAUKATH SEJAHTERA GANDAPURA ACEH
Nadila Sahara,  Universitas Malikussaleh
Likdanawati,  Universitas Malikussaleh
A Hadi Arifin,  Universitas Malikussaleh
Khairawati,  Universitas Malikussaleh
PDF
182 53 Page 154-164
THE INFLUENCE OF PHYSICAL WORK ENVIRONMENT, ORGANIZATIONAL CITIZENSHIP BEHEVIOUR (OCB) AND WORK DISCIPLINE ON JOB SATISFACTION IN THE SERVICE FOOD SECURITY AND AGRICULTURE LHOKSEUMAWE CITY
Rahmalia,  Universitas Malikussaleh
Nurmala,  Universitas Malikussaleh
Ibrahim Qamarius,  Universitas Malikussaleh
Azhar,  Universitas Malikussaleh
PDF
329 51 Page 21-29
THE EFFECT OF SERIAL IMAGE MEDIA ON STUDENTS' ABILITY TO WRITE NARRATIVE ESSAYS ON THEMATIC LEARNING MODELING
Sitti Aminah,  Universitas Bumi Persada
Widia Tamara,  Universitas Bumi Persada
Meri Hari Yanni,  Universitas Bumi Persada
PDF
116 56 Page 248-253
THE ROLE OF FACEBOOK AS A PUBLIC COMMUNICATION MEDIA FOR THE COMMUNICATION AND INFORMATICS SERVICE OF SIKKA REGENCY The Role of Facebook as a Public Relations Media
Maria Ernesti,  Universitas Nusa Nipa
Yonas Klemens Gregorius Dori Gobang,  Universitas Nusa Nipa
Markus Kristian Retu,  Universitas Nusa Nipa
PDF
169 64 Page 136-141
COUNSELOR INTERPERSONAL COMMUNICATION STRATEGY IN AN EFFORTS TO OVERCOME DEPENDENCE AND IMPROVE THE SUCCESS OF DRUG ABUSE PATIENTS AT THE BHAYANGKARA MEDAN DRUG ABUSE PREVENTION REHABILITATION INSTITUTION
Ratih Dwi Indah R,  Universitas Muhammadiyah Sumatera Utara
Leylia Khairani,  Universitas Muhammadiyah Sumatera Utara
Rahmanita Ginting,  Universitas Muhammadiyah Sumatera Utara
PDF
174 98 Page 1-11
ECONOMIC POTENTIAL OF MAIZE (ZEA MAYS L) FARMING IN KOTA BAHAGIA SUB-DISTRICT, SOUTH ACEH DISTRICT
Qhisthina Atikah,  Universitas Syiah Kuala
Bagio,  Universitas Teuku Umar
Nurlaili,  Universitas Teuku Umar
Safrika,  Universitas Teuku Umar
Abdul Muzammil,  Universitas Teuku Umar
PDF
177 90 Page 234-242
INTEGRATION OF GREEN EDUCATION IN THE LEARNING PROCESS IN FACING NATIONAL AND GLOBAL ISSUES
Nada Nabilah,  Sekolah Tinggi Ilmu Ekonomi Bina Karya
Cici Puspaningrum,  Sekolah Tinggi Ilmu Ekonomi Bina Karya
PDF
111 78 Page 101-106
THE EFFECT OF TRANSFORMATIONAL LEADERSHIP AND EMPLOYEE LOYALTY ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE IN THE OFFICE OF THE REGENT OF STABAT LANGKAT REGENCY, NORTH SUMATRA
Terrissya Difa Faylanda,  Universitas Malikussaleh
Likdanawati,  Universitas Malikussaleh
Sullaida,  Universitas Malikussaleh
Sutriani,  Universitas Malikussaleh
PDF
354 76 Page 142-154
THE INFLUENCE OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION ON USE JUANG JEK IN BIREUEN CITY
Tasya Dara Fonna,  Universitas Malikussaleh
Ikramuddin,  Universitas Malikussaleh
Widyana Verawaty Siregar,  Universitas Malikussaleh
Halida Bahri,  Universitas Malikussaleh
PDF
493 83 Page 54-63
ANALYSIS OF CONSUMER PERCEPTIONS IN USING DIGITAL WALLETS
Fitrianingsih,  Sekolah Tinggi Ilmu Ekonomi Bina Karya
Winda Clara Hutabarat,  Sekolah Tinggi Ilmu Ekonomi Bina Karya
Rizka Izmi Nur,  Sekolah Tinggi Ilmu Ekonomi Bina Karya
Adinda Lubis,  Sekolah Tinggi Ilmu Ekonomi Bina Karya
Juwita Samaria Manurung,  Sekolah Tinggi Ilmu Ekonomi Bina Karya
PDF
215 108 Page 189-196
THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP AND CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL CULTURE AS AN INTERVENING VARIABLE IN THE HOUSE OF REPRESENTATIVES OF BENER MERIAH REGENCY
Candra Mahtuhmi,  Universitas Malikussaleh
Marbawi,  Universitas Malikussaleh
Mohd Heikal,  Universitas Malikussaleh
PDF
127 56 Page 30-43
ACTUAL BEHAVIORAL STRATEGY AND CONVENIENCE TOWARDS CONSUMER SATISFACTION THROUGH BRAND IMAGE UMKM IN MEDAN CITY
Bunga Aditi,  Universitas Harapan Medan
PDF
269 56 Page 254-266
THE EFFECT OF PRODUCT QUALITY AND PRICE ON SKINTIFIC SKINCARE PURCHASE DECISIONS IN MEDAN CITY
Ida Royani,  Universitas Malikussaleh
Riyandhi,  Universitas Malikussaleh
Nur Hafni,  Universitas Malikussaleh
Maisyura,  Universitas Malikussaleh
Lisa Iryani,  Universitas Malikussaleh
PDF
520 166 Page 179-188