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• THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS USING LIVE BROADCAST AND DIRECT MESSAGE (DM) FEATURES ON INSTAGRAM IN SAMARINDA CITY

  Umi Zunaidah , Renita Kawuryan , Baynatul Rahma

  1522-1532

  2024-08-14

  Statistics: 244

• THE CONTROVERSIAL TOKEN CURRENCY OF MUHAMMAD BIN TUGHLUQ: A HISTORICAL ANALYSIS

  Zumeer Ahmad Sofi

  340-345

  2023-07-15

  Statistics: 534

• EFFECT OF PRODUCT QUALITY, PROMOTION, AND BRAND IMAGE BRAND TRUSTON THE PURCHASE DECISION TOYOTA AVANZA IN CITY COMMUNITIES

  Muhammad Furqan , Mariyudi , T.Edyansyah , Heriyana

  1337-1354

  2023-03-18

  Statistics: 433

• THE INFLUENCE OF GREEN MARKETING, PRODUCT QUALITY AND CONSUMER CONFIDENCE ON PURCHASING DECISIONS FOR AVOSKIN SKINCARE PRODUCTS FOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  Adnan , Rusydi Abubakar , Ikramuddin , Titi Yulmaida

  1100-1106

  2024-05-27

  Statistics: 654

• PRIVACY CALCULUS IN THE ERA OF ZERO-PARTY DATA: HOW VALUE EXCHANGE FRAMING SHAPES WILLINGNESS TO DISCLOSE

  Shinta Widyastati , Lukmanul Hakim , Tibrani

  2400-2407

  2026-04-12

  Statistics: 538

• THE ROLE OF SOCIAL MEDIA AS A MEANS OF TOURISM PROMOTION IN NORTH SUMATRA PROVINCE

  Pantas H Silaban , Arlinton Nainggolan , Remina Sinaga , Priska Maria Gultom , Hamonangan Simamora

  277-286

  2022-05-29

  Statistics: 440

• INFLUENCER MARKETING AUTHENTICITY: A MULTI-METHOD STUDY ON FOLLOWER DISCERNMENT AND ITS IMPACT ON PERSUASION KNOWLEDGE

  Samapto , Lukmanul Hakim , Tibrani

  2392-2399

  2026-04-12

  Statistics: 370

• A SYSTEMATIC LITERATURE REVIEW ON SOCIAL EXCHANGE THEORY (2020-2024)

  Minerva Polina , Sambas Ade Kesuma

  4296-4300

  2025-11-07

  Statistics: 572

• EXPLORING MERCHANT PREFERENCES IN DECISIONS TO PURCHASE PINEAPPLES FROM FARMERS IN SENURO VILLAGE

  Muhammad Andri Zuliansyah , Reshi Wahyuni , Serly Novita Sari , Adli , M. Huanza , Jerry Antonio

  465-472

  2025-12-21

  Statistics: 698

• THE QUANTIFIED EMPLOYEE: NAVIGATING THE PRIVACY-PERFORMANCE PARADOX IN PEOPLE ANALYTICS

  Suwinto , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2681-2689

  2026-05-02

  Statistics: 45

• THE DARK SIDE OF PERSONALIZATION: WHEN DATA-DRIVEN CUSTOMIZATION ERODES PERCEIVED AUTONOMY AND TRIGGERS REACTANCE

  Neni Asmayati , Lukmanul Hakim , Dahrul Aman Harahap

  2290-2297

  2026-04-11

  Statistics: 512

• THE HYBRID WORK PARADOX: RECONCILING FLEXIBILITY WITH COHESION THROUGH STRATEGIC LEADERSHIP AND HR SYSTEM REDESIGN

  Nurhalimah , Ramon Zamora , Oktavianti

  2941-2948

  2026-05-02

  Statistics: 80

• DIGITAL GOVERNANCE EFFECTIVENESS IN PUBLIC ORGANIZATIONS: A SYSTEMATIC LITERATURE REVIEW OF INSTITUTIONAL CAPACITY AND ORGANIZATIONAL CULTURE

  Mustakim , Muhammad Nur Budiyanto , Raniasa Putra

  2715-2722

  2026-04-26

  Statistics: 157

• THE IMPACT OF INFORMATION SHARING ON SOCIAL MEDIA ON GENERATION Z'S INTENTION TO BUY GREEN GOODS

  Enny Lastuti , Lukmanul Hakim , Tibrani

  2855-2862

  2026-05-02

  Statistics: 117

• ALGORITHMIC MANAGEMENT IN THE WORKPLACE: A DUAL-PATHWAY MODEL FOR HR GOVERNANCE, EMPLOYEE AUTONOMY, AND ETHICAL IMPLEMENTATION

  Febiola Maria Tampubolon , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2745-2752

  2026-05-02

  Statistics: 45

• A SYSTEMATIC LITERATURE REVIEW ON: STEWARDSHIP THEORY (2020 – 2024)

  Devica Amanda , Sambas Ade Kesuma

  4290-4295

  2025-11-07

  Statistics: 905

• ANALYSIS OF EMPLOYEE PERFORMANCE OF BANK ACEH SYARIAH, LHOKSEUMAWE CITY IN 2025

  Muhammad , M. Nazaruddin , Sufi , Teuku Zulkarnaen , Nur Hafni

  958-966

  2026-01-19

  Statistics: 544

• B2B MARKETING IN SUPPLY CHAIN DISRUPTION: BUILDING ADAPTIVE CAPABILITY THROUGH RELATIONAL GOVERNANCE AND DIGITAL INTEGRATION

  Ismarini , Lukmanul Hakim , Tibrani

  2478-2486

  2026-04-18

  Statistics: 310

• THE IMPACT OF BARCODE TECHNOLOGY ON CONSUMER BEHAVIOR IN PURCHASING FUEL: A STUDY OF EFFICIENCY AND EFFECTIVENESS

  Edi Sumatirta , Irsyad Thalib Abdillah , Febri Ana

  3480-3484

  2025-09-17

  Statistics: 554

• SYSTEMATIC LITERATURE REVIEW: DYNAMICS OF INDUSTRIAL RELATIONS IN HYBRID AND REMOTE WORKING SYSTEMS AND THEIR IMPACT ON EMPLOYEE WELFARE

  Reza Septian Pradana

  2978-2989

  2026-04-30

  Statistics: 181

• THE PARASOCIAL CONTRACT: RE-ENGAGING THE DISTRIBUTED WORKFORCE THROUGH DIGITAL LEADERSHIP AND VIRTUAL EMPLOYER BRANDING

  Priyata Westraperdana , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2753-2760

  2026-05-02

  Statistics: 67

• THE INFLUENCE OF BRAND AWARENESS, BRAND LOYALTY AND QUALITY ON PURCHASE INTENTION OF REALME SMARTPHONE PRODUCTS IN LHOKSEUMAWE CITY (Case Study in the Community of Lhokseumawe City)

  Riski Rahmadani , Muchsin , Julimursyida , Samsul Bahri , Henny Irawati

  492-499

  2024-02-10

  Statistics: 318

• METAVERSE MARKETING: CONCEPTUAL FOUNDATIONS AND A RESEARCH AGENDA FOR BRAND PRESENCE, COMMUNITY, AND COMMERCE

  Subekti , Lukmanul Hakim , Tibrani

  2375-2383

  2026-04-12

  Statistics: 503

• THE INFLUENCE OF BRAND IMAGE AND TASTE ON PRICE PERCEPTION AND ITS IMPLICATIONS ON CUSTOMER LOYALTY AT INDIA RESTAURANT, TEBING TINGGI

  Alfina Yusra , Hanna Sajidah Sinaga , Sarwoto , Imelda Mardayanti

  1353-1361

  2025-07-07

  Statistics: 455

• PUBLIC SERVICES AT THE SALANG DISTRICT OFFICE, SIMEULUE REGENCY

  Cut Lasmi , Ahmad Yani , Risna Dewi , Ti Aisyah , Syamsuddin

  943-948

  2026-01-19

  Statistics: 431