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• CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR

  Arios Zeus Sandry , Lukmanul Hakim , Tibrani

  2462-2469

  2026-04-18

  Statistics: 360

• THE EFFECT OF RELIGIOSITY AND BRAND LOYALTY ON PURCHASE DECISIONS (Case Study at Aurel Hijab Shop in Lhokseumawe City)

  Wilda Khaira , Yulius Dharma , Fuadi , Agustinar , Munardi

  1097-1105

  2025-12-25

  Statistics: 206

• PERCEIVED RISK AND ITS ROLE IN THE INFLUENCE OF BRAND AWARENESS ON PURCHASE INTENTION: A STUDY OF TRAVELOKA USERS

  Diva Dara Islami , Faizal Hamzah

  4870-4877

  2026-07-25

  Statistics: 2

• PRODUCT INNOVATION AND DIGITAL MARKETING STRATEGIES IN ICED TEA BUSINESSES TO ATTRACT MILLENNIAL CONSUMERS

  Adam Julpahmi , Muhammad Galang Arraji , Kyla Putri Ardelia , Tia Nabila , Muhammad Riyadhul Alifia , Kansha Dwi Nuraini , Alfito Anhar , Abu Naim

  1670-1673

  2025-07-21

  Statistics: 227

• EFFECT OF USER CONVENIENCE, TRUST AND SECURITY INSTAGRAM SOCIAL MEDIA ON CONSUMER BUYING INTERESTFOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS MALIKUSSALEH

  Vena Mauliza , T. Edyansyah , Heriyana , Rusydi

  1645-1650

  2024-09-30

  Statistics: 557

• ANALYSIS OF THE INFLUENCE OF SUPPLY CHAIN PERFORMANCE & CONSUMER ASSESSMENTON THE COMPETITIVENESS OF MIE GACOAN MSMES

  Edi Wahyu Wibowo , Muhamad Wildan H

  2302-2306

  2025-05-15

  Statistics: 350

• PRIVACY CALCULUS IN THE ERA OF ZERO-PARTY DATA: HOW VALUE EXCHANGE FRAMING SHAPES WILLINGNESS TO DISCLOSE

  Shinta Widyastati , Lukmanul Hakim , Tibrani

  2400-2407

  2026-04-12

  Statistics: 652

• THE INFLUENCE OF PROMOTION AND DISCOUNT ON PURCHASING DECISIONS THROUGH CONSUMER LOYALTY ON PRODUCTS AT INFORMA SOUTH KALIMANTAN

  Ernawati Ernawati , Achmad Efendy , Elya Rahmi , Imam Maliki , Syamyati Syamyati , Nasrul Nasrul

  1203-1211

  2025-06-17

  Statistics: 446

• THE INFLUENCE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON CONSUMERS' DECISIONS TO VISIT WARKOP AGAM SETIA BUDI, MEDAN CITY

  Melisa Siahaan , Indawati Lestari

  663-670

  2025-02-28

  Statistics: 191

• THE INFLUENCE OF SOCIAL MEDIA ON RUNNING OUTFIT PURCHASING DECISIONS WITH FEAR OF MISSING OUT (FOMO) AS A MEDIATING VARIABLE

  Indah Dwi Lestari , Rahmawati , Heni Rahayu Rahmawati

  3469-3476

  2026-06-01

  Statistics: 78

• THE INFLUENCE OF EMOTIONAL BRANDING, PERSONAL SELLING AND ELECTRONIC WORD OF MOUTH ON CONSUMER LOYALTY OF VASELINE PRODUCTS

  Fransiska Mariana Unenor , Nadia Sasmita Wijayanti , Yonas F. Riwu

  2265-2274

  2025-08-04

  Statistics: 373

• The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh

  Sylfiyatul Hulfa Zalza , Samsul Bahri , Adnan , Ikramuddin

  3530-3534

  2025-09-20

  Statistics: 327

• PURCHASE INTEREST MEDIATES THE INFLUENCE OF SOCIAL MEDIA, PRICE PERCEPTION, SERVICE QUALITY ON PURCHASE DECISIONS (Case Study on Consumers of CV Catering Nyonya Warti Buleleng)

  I Gusti Ayu Agung Mitha Saritha Dian Ajnya , Putu Dyah Permatha Korry

  3267-3280

  2026-05-24

  Statistics: 161

• THE INFLUENCE OF DIGITAL MARKETING, SOCIAL MEDIA INFLUENCERS, AND DISCOUNTS ON PURCHASE INTENTION OF FASHION PRODUCTS ON THE TIKTOK SHOP PLATFORM AMONG GENERATION Z STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  Ikramuddin , Leli Anita , Khairina AR , T. Edyansyah

  1854-1862

  2025-07-27

  Statistics: 770

• THE INFLUENCE OF PRICE, USER EASE AND TRUST ON CONSUMER BUYING INTEREST ON THE E-COMMERCE PLATFORM ON THE LAZADA SITE IN LHOKSEUMAWE CITY

  Mahfuza , T. Edyansyah , Muchsin , Khairina

  1871-1876

  2024-10-10

  Statistics: 488

• NAVIGATING ALGORITHMIC AVERSION: CONSUMER TRUST AND ADOPTION OF AI-GENERATED RECOMMENDATIONS IN HIGH-INVOLVEMENT CATEGORIES

  Ririn Laila Ulfah , Lukmanul Hakim , Dahrul Aman Harahap

  2366-2374

  2026-04-12

  Statistics: 786

• THE EFFECT OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISIONS

  Risa Wininda , Rodi Syafrizal , Nursaimatussaddiya

  1155-1165

  2025-06-17

  Statistics: 491

• THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR

  Rahayu Lestari , Resti Hardini , Melati , Kumba Digdowiseiso , Safiek Mokhlis

  686-692

  2024-03-01

  Statistics: 256

• THE INFLUENCE OF INFLUENCER MARKETING ON PURCHASE INTENTION THROUGH BRAND AWARENESS AS MEDIATION

  Afifah Nurjannah , Heriyana , Nurainun , Khairina AR

  8550-8563

  2026-09-21

  Statistics: 0

• THE INFLUENCE OF SOCIAL MEDIA ADVERTISING, CUSTOMER EXPERIENCE AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AT JK COFFEE & ROASTERY IN BIREUEN REGENCY

  Nurazizah , T. Edyansyah , Naufal Bachri , Rahmaniar

  3103-3111

  2025-09-20

  Statistics: 883

• THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTES ON CUSTOMER LOYALTY ON E-COMMERCE PLATFORMS: THE ROLE OF PURCHASE DECISIONS AS A MEDIATION VARIABLE THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTE ON CUSTOMER LOYALT

  Firdaus Rofiansyah , Saida Zainurossalamia , Wirasmi Wardhani

  3039-3052

  2026-05-13

  Statistics: 117

• THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASING DECISIONS ON CHATIME SETIA BUDI MEDAN

  Irma Br Siregar , Indawati Lestari

  1081-1088

  2025-07-27

  Statistics: 407

• THE INFLUENCE OF TRUST LEVEL, CONSUMER SATISFACTION AND PRICE REGARDING CAT PURCHASING DECISIONS ON FACEBOOK MARKET PLACE

  Talita Ainun Nursalsabillah C , Rahmaniar , Ikramuddin , Syamsul Bahri

  1376-1384

  2024-07-31

  Statistics: 695

• INFLUENCE OF CUSTOMER EXPERIENCE AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY WITH CUSTOMER SATISFACTIONAS AN INTERVERNING VARIABLE AT ACE HARDWARE JUANDA MEDAN

  Nadya Nurul Sabrina , Paham Ginting , Amlys Syahputra Silalahi

  41-44

  2023-12-17

  Statistics: 428

• WHAT DRIVES SHOPEEFOOD PURCHASES? EXPLORING THE ROLE OF SERVICE QUALITY, PROMOTION, PRICE, AND BRAND IMAGE IN SAMARINDA CITY

  Umi Zunaidah , Devina Vionita , Renita Kawuryan , Armini Ningsih , Rusliansyah

  2024-2029

  2025-08-01

  Statistics: 196