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• THE EFFECT OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON THE PURCHASE DECISION OF JINISO PRODUCTS ON STUDENTS OF UNIVERSITAS MALIKUSSALEH

  Tasya Ema Dwiyana , Heriyana , Syamsul Bahri , T.Edyansyah

  542-550

  2025-02-28

  Statistics: 237

• SERVICE PERFORMANCE ANALYSIS OF PT PNM (CIVIL NATIONAL CAPITAL) SERVICES ULAMM (MICRO CAPITAL SERVICES UNIT) LHOKSEUMAWE CITY

  Maudi Nurzarina , Cut Dhea Fidela , Adinda fayza , Safriati , Irada Sinta

  1115-1128

  2022-12-26

  Statistics: 213

• THE INFLUENCE OF SERVICE QUALITY ON PURCHASING DECISIONS AT RICHEESE FACTORY IN LHOKSEUMAWE CITY

  Putri Rahmadhini , Nursakinah Ritonga , Sufi , Nursanjaya , Lisa Iryani

  561-569

  2025-02-28

  Statistics: 282

• THE EFFECT OF FEAR OF MISSING OUT (FOMO) AS AN INDICATOR OF VIRAL PRODUCT PURCHASE DECISIONS BY HEDONICALLY ORIENTED STUDENTS

  Shally Ruth Yuliana Manik , Hadijah Zoya , Amelia Situmorang , Tria Anggina , Rafael Krismahendra Panjaitan , Andi Taufiq Umar

  914-918

  2025-05-22

  Statistics: 473