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• FROM INSIGHT TO IMPACT: A FRAMEWORK FOR INTEGRATING REAL-TIME SOCIAL LISTENING INTO STRATEGIC MARKETING DECISION CYCLES

  Christina Maria Attonete , Lukmanul Hakim , Dahrul Aman Harahap

  3192-3199

  2026-05-16

  Statistics: 154

• ANALYSIS OF BANANA SALE MARKETING IN PANTON LABU DISTRICT, NORTH ACEH

  Supristiwendi , Muhammad Jamil , Silvia Anzhita

  591-598

  2023-08-27

  Statistics: 351

• CREATIVE MARKETING STRATEGIES IMPLEMENTED IN ATTRACTING CONSUMER ATTENTION IN LEMANG BATOK BUSINESS TYPICAL TEBING TINGGI CITY

  Hastuti Handayani Harahap

  568-576

  2023-08-22

  Statistics: 503

• THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN THE HALUA SRI LANGKAT CANDY BUSINESS IN NORTH SUMATERA

  Aina Salsabila Qarnain Br. Bangun , Maisyura , Riyandhi Praza , Sufi , Nursanjaya

  542-550

  2025-02-28

  Statistics: 400

• THE INFLUENCE OF DIGITAL MARKETING, MARKETING INNOVATION AND BUSINESS COMPETITIVENESS ON THE PERFORMANCE OF WOMEN'S MSMES IN BIREUEN DISTRICT

  Rizkina Putri Mahmuddin , Ikramuddin , Jullimursyida , Naufal Bachri

  1011-1022

  2025-06-08

  Statistics: 591

• IMPLEMENTATION OF GREEN MARKETING STRATEGIES PT DAYA KHARISMA UTAMA (SUZUKI PONTIANAK)

  Bima Julianto Pradana , Verdico Arief

  3777-3782

  2025-10-16

  Statistics: 413

• THE TALENT PIPELINE: DEVELOPING AND RETAINING A FUTURE-READY MARKETING TEAM

  Susi , Lukmanul Hakim , Dahrul Aman Harahap

  2205-2213

  2026-04-09

  Statistics: 559

• THE INFLUENCE OF MARKETING COMMUNICATION, CUSTOMER EXPERIENCE, AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION (Case Study on Havana Garden Cafe, Bireuen Regency)

  Sarah Nurfadilla C , M. Subhan , Mariyudi , Teuku Zulkarnaen

  1397-1404

  2025-04-22

  Statistics: 663

• STUDY ON EFFECTIVE MARKETING STRATEGIES TO INCREASING ACTIVE USERS OF THE SITRAB APPLICATION OF PUPR SERVICE OF WEST ACEH

  Jhony Howord , Cut Mega Putri

  1236-1241

  2023-02-10

  Statistics: 294

• THE AGILE MARKETING PLAYBOOK: MANAGING STRATEGY IN A REAL-TIME WORLD

  Heni Esra Simanjuntak , Lukmanul Hakim , Dahrul Aman Harahap

  2273-2281

  2026-04-11

  Statistics: 370

• A LITERATURE STUDY ON DIGITAL MARKETING STRATEGIES IN INCREASING SALES

  Suadi Sapta Putra , Resti Hardini , Rahayu Lestari , Kumba Digdowiseiso , Juhaizi Mohd Yusof

  699-708

  2024-03-02

  Statistics: 560

• FLORIST'S MSME MARKETING STRATEGY IN INCREASING SALES AND BUSINESS COMPETITIVENESS

  Suryani Lubis , Marina , Muhammad Ibrahim , Ariful Maulana , Amru Usman

  1076-1080

  2026-01-25

  Statistics: 284

• THE SERVITIZATION PARADOX: MARKETING'S ROLE IN THE TRANSITION FROM PRODUCT-CENTRIC TO SOLUTION-CENTRIC BUSINESS MODELS

  Natasya Nurkhalita , Lukmanul Hakim , Tibrani

  2871-2880-

  2026-05-02

  Statistics: 108

• STRATEGIC ROLE OF HUMAN CAPITAL IN NAVIGATING HYBRID MARKETINGCUSTOMER-BASED IN CREATIVE INDUSTRIES IN THE AI ERA: AN SLR STUDY

  Junef Ismailiyanto , Iman Hasan Ansyari MN

  1319-1333

  2025-06-30

  Statistics: 447

• THE IMPLEMENTATION OF GREEN MARKETING IN INDONESIA

  Rahayu Lestari , Resti Hardini , Melati , Kumba Digdowiseiso , ha Rofusila Abu Hasan

  750-754

  2024-03-02

  Statistics: 469

• FROM DATA TO DECISIONS: A MODERN MARKETING MANAGER'S GUIDE

  Alpizar , Lukmanul Hakim , Dahrul Aman Harahap

  2264-2272

  2026-04-11

  Statistics: 406

• ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION

  Dwi Sagita , Nurul Alya Abdi , Muhammad Faris Al-Muzaki , Egi Utami Jailani , Rusydi Abubakar

  1082-1087

  2025-12-25

  Statistics: 554

• METAVERSE MARKETING: CONCEPTUAL FOUNDATIONS AND A RESEARCH AGENDA FOR BRAND PRESENCE, COMMUNITY, AND COMMERCE

  Subekti , Lukmanul Hakim , Tibrani

  2375-2383

  2026-04-12

  Statistics: 555

• ANALYSIS OF DIGITAL MARKETING STRATEGY AND GOVERNMENT SUPPORT TOWARDS THE IMPROVEMENT OF THE CREATIVE ECONOMY IN DESTINATIONS LAKE TOBA TOURISM

  Bunga Aditi

  652-662

  2025-04-05

  Statistics: 283

• THE REPLICATION CRISIS IN MARKETING: A FIELD-SPECIFIC DIAGNOSIS AND PRESCRIPTIONS FOR IMPROVING METHODOLOGICAL RIGOR

  Indra Hidayat , Lukmanul Hakim , Dahrul Aman Harahap

  2229-2236

  2026-04-09

  Statistics: 822

• THE INFLUENCE OF GREEN MARKETING, PRODUCT QUALITY AND CONSUMER CONFIDENCE ON PURCHASING DECISIONS FOR AVOSKIN SKINCARE PRODUCTS FOR STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  Adnan , Rusydi Abubakar , Ikramuddin , Titi Yulmaida

  1100-1106

  2024-05-27

  Statistics: 674

• THE EFFECT OF DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION THROUGH BRAND TRUST AND CUSTOMER ENGAGEMENT: A SEM-PLS ANALYSIS OF FOOD-RELATED SMES IN PONTIANAK

  Magdalena Depriyani

  2305-2313

  2026-04-12

  Statistics: 508

• FROM BRIEF TO LUNCH: A PROJECT MANAGER’S GUIDE TO FLAWLESS MARKETING CAMPAIGN EXECUTION

  Edy Sunarno , Lukmanul Hakim , Tibrani

  2026-05-02

  Statistics: 154

• THE INFLUENCE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON CONSUMERS' DECISIONS TO VISIT WARKOP AGAM SETIA BUDI, MEDAN CITY

  Melisa Siahaan , Indawati Lestari

  663-670

  2025-02-28

  Statistics: 180

• COMPETING IN PLATFORM ECOSYSTEMS: A STRATEGIC FRAMEWORK FOR COMPLEMENTOR FIRMS' MARKETING AND INNOVATION CHOICES

  Darma Rahmat Suraja , Lukmanul Hakim , Tibrani

  3306-3313

  2026-06-01

  Statistics: 76