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• THE INFLUENCE OF SOCIAL MEDIA ON RUNNING OUTFIT PURCHASING DECISIONS WITH FEAR OF MISSING OUT (FOMO) AS A MEDIATING VARIABLE

  Indah Dwi Lestari , Rahmawati , Heni Rahayu Rahmawati

  3469-3476

  2026-06-01

  Statistics: 78

• THE INFLUENCE OF SEGMENTING, TARGETING, AND POSITIONING ON CONSUMER PURCHASE DECISIONS AT MALIKA BAKERY & CAKE SHOP IN LHOKSEUMAWE CITY

  Saleha , T. Edyansyah , Sapna Biby , Muchsin

  3198-3202

  2025-09-20

  Statistics: 545

• DEVELOPING AN INTERACTIVE LANDING PAGE TO INCREASE CONSUMER BUYING INTEREST IN VARIOUS FLAVORED RICE BALL PRODUCTS

  Martin Hari Purwadi , Agus Aulia Primanda , Asep Wasid , Debi Irawan , Febriansyah Ramadhan

  971-976

  2025-05-28

  Statistics: 338

• THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR

  Rahayu Lestari , Resti Hardini , Melati , Kumba Digdowiseiso , Safiek Mokhlis

  686-692

  2024-03-01

  Statistics: 256

• THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK

  Rahayu Syahputri , Lukmanul Hakim , Dahrul Aman Harahap

  2221-2228

  2026-04-09

  Statistics: 642

• STRATEGY TO IMPROVE CURRENT ACCOUNT PT BANK CENTRAL ASIA TBK KCU MEDAN

  Sulastri , Evawany Yunita Aritonang , Fahmi Natigor Nasution

  78-100

  2024-12-28

  Statistics: 259

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON THE BRAND EQUTY OF PACKAGED FRUIT JUICE BEVERAGES IN THE COMMUNITY OF LHOKSEUMAWE CITY

  Muhammad Fariz Pratama , Rusydi Abubakar

  1059-1065

  2024-05-19

  Statistics: 358

• DIGITALIZATION OF MSMES: UTILIZING SOCIAL MEDIA AS A MARKETING TOOL

  Asnimar

  3688-3692

  2025-10-02

  Statistics: 519

• THE EFFECT OF FEAR OF MISSING OUT (FOMO) AS AN INDICATOR OF VIRAL PRODUCT PURCHASE DECISIONS BY HEDONICALLY ORIENTED STUDENTS

  Shally Ruth Yuliana Manik , Hadijah Zoya , Amelia Situmorang , Tria Anggina , Rafael Krismahendra Panjaitan , Andi Taufiq Umar

  914-918

  2025-05-22

  Statistics: 599

• OPTIMIZING ORGANIZATIONAL RESILIENCE: A LITERATURE REVIEW ON THE ROLE OF HUMAN RESOURCE MANAGEMENT

  Dessy Mita Mariana Malau , Muammar Khaddafi , Irawati , Edy Purnomo , M. Oscar , Chikmah Dona Sunita , Rayessandi , Erni Lubis , Syamsudin , Katherine

  364-373

  2024-02-05

  Statistics: 433

• THE EFFECT OF SERVICE QUALITY, HOSPITAL FACILITIES, AND PATIENT SATISFACTION ON PATIENT LOYALTY

  Leony Martila , Kosasih

  2544-2551

  2026-04-25

  Statistics: 253

• THE EFFECT OF FINANCIAL BENEFITS PERCEPTION ON CUSTOMER LOYALTY WITH BSI BANK CUSTOMER SATISFACTION AS A MEDIATION VARIABLE

  Rico Syahputra , Rahmat Maulidan , Imam Gunanjar , Muhammad Ridwan Verinanda

  456-464

  2025-12-21

  Statistics: 625

• THE INFLUENCE OF BLUE OCEAN STRATEGY AND INNOVATION CAPABILITY ON PURCHASING DECISIONS IN THE RUMOH TUHA COFFEE SHOP, LHOKSEUMAWE CITY

  Nelly Astria , Cut Sukmawati , Teuku Zulkarnaen , Nanda Ameliany , Sufi

  2096-2102

  2025-08-01

  Statistics: 484

• DEVELOPMENT STRATEGY OF SIAMESE ORANGE FARMING ON PEATLAND IN SUMBER BAKTI VILLAGE, DARUL MAKMUR DISTRICT, NAGAN RAYA REGENCY

  Khairuman , Teuku Athaillah , Bagio , Ira Manyamsari

  383-391

  2024-01-30

  Statistics: 358

• USE OF INNOVATIVE APPROACHES IN HORTICULTURE: A CASE STUDY OF SOPORE

  Dr. Zubair Ahmad Bhat

  554-561

  2023-06-30

  Statistics: 121

• The Influence of Trust, Customer Satisfaction, and Promotion on Brand Loyalty of Samsung Smartphones: Case Study on Students of the Faculty of Economics and Business, Universitas Malikussaleh

  Sylfiyatul Hulfa Zalza , Samsul Bahri , Adnan , Ikramuddin

  3530-3534

  2025-09-20

  Statistics: 327

• THE EFFECT OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISIONS

  Risa Wininda , Rodi Syafrizal , Nursaimatussaddiya

  1155-1165

  2025-06-17

  Statistics: 491

• STIMULUS-ORGANISM-RESPONSE FACTORS DRIVING IMPULSE BUYING IN LIVE-STREAM SHOPPING ENVIRONMENTS: A SYSTEMATIC REVIEW

  Muhammad Rezaldi

  339-349

  2025-12-21

  Statistics: 741

• PRODUCTION AND RISKS ANALYSIS OF BROILER CHICKEN BREEDERS; CASE STUDY OF INDEPENDENT FARMERS IN LAWE BULAN DISTRICT, SOUTHEAST ACEH DISTRICT

  Unchu Maiwanda , Sri Fajar Ayu , Nevy Diana Hanafi

  1213-1221

  2024-06-30

  Statistics: 210

• THE INFLUENCE OF DISCOUNTS AND LIFESTYLE ON IMPULSE BUYING (CASE STUDY OF SHOPEE APP USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH)

  Erni Fhonna , Munandar , Adnan , T. Edyansyah

  2088-2093

  2024-11-15

  Statistics: 401

• POST-FLOOD REVITALIZATION OF A MELON GREENHOUSE AS A COMMUNITY EMPOWERMENT STRATEGY IN RURAL BANYUMAS, INDONESIA

  Rizal Ardi Maulana , Ageng Widodo

  8675-8683

  2026-09-29

  Statistics: 0

• The Influence Of Price, Brand Image, And Product Quality Of Ventela Shoes On Purchase Decision Among Students Of The .Faculty Of Economics And Business, Malikussaleh University.

  Zikra Bunga Afsara , Sapna Biby , Jullimursyida

  3535-3538

  2025-09-20

  Statistics: 240

• THE INFLUENCE OF ONLINE GUEST REVIEWS AND BRAND IMAGE ON THE TRIPADVISOR PLATFORM ON GUESTS' DECISIONS TO STAY AT THE TRANS RESORT BALI

  Ni Komang Ayu Diah Arpany Jingga , Nyoman Indah Kusuma Dewi , Lily Marheni

  5563-5578

  2026-07-26

  Statistics: 4

• THE EFFECT OF HEALTH WORKERS' COMPETENCY AND BRAND IMAGE ON OUTPATIENT PATIENTS' REVISIT INTEREST MEDIATED BY PATIENT TRUST IN RHC CLINIC

  Only Pricilia , Hery Winoto Tj , Fushen

  410-421

  2025-02-28

  Statistics: 262

• THE ROLE OF PERCEIVED VALUE IN MEDIATING THE EFFECT OF PACKAGING DESIGN AND BRAND IMAGE ON PURCHASE INTENTION OF PENTOLAN

  Nicholas Alexander , Michael Ricky Sondak

  3410-3420

  2026-05-20

  Statistics: 103