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• THE EFFECT OF THE USE OF ARTIFICIAL INTELLIGENCE, PERSONALIZED MARKETING, AND CUSTOMER EXPERIENCE ON CUSTOMER LOYALTY (Case Study on the Spotify Digital Music Platform)

  Ulya Alfandi , Jullimursyida , Mariyudi , Adnan

  3539-3553

  2025-09-20

  Statistics: 653

• THE INFLUENCE OF SOCIAL MEDIA ADVERTISING, CUSTOMER EXPERIENCE AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION AT JK COFFEE & ROASTERY IN BIREUEN REGENCY

  Nurazizah , T. Edyansyah , Naufal Bachri , Rahmaniar

  3103-3111

  2025-09-20

  Statistics: 830

• THE INFLUENCE OF EXPERIENTIAL MARKETING, STORE ATMOSPHERE, AND LOCATION ON REPURCHASE INTENTION AT SARUNECOFFEE AND EATERY IN KARO REGENCY

  Kezia Karina Perangin Angin , Alfifto , Wan Rizca Amelia , Indawati Lestari , Fitriani Tobing

  1762-1769

  2025-08-04

  Statistics: 373

• PRODUCTION AND RISKS ANALYSIS OF BROILER CHICKEN BREEDERS; CASE STUDY OF INDEPENDENT FARMERS IN LAWE BULAN DISTRICT, SOUTHEAST ACEH DISTRICT

  Unchu Maiwanda , Sri Fajar Ayu , Nevy Diana Hanafi

  1213-1221

  2024-06-30

  Statistics: 188

• THE INFLUENCE OF PRICE, USER EASE AND TRUST ON CONSUMER BUYING INTEREST ON THE E-COMMERCE PLATFORM ON THE LAZADA SITE IN LHOKSEUMAWE CITY

  Mahfuza , T. Edyansyah , Muchsin , Khairina

  1871-1876

  2024-10-10

  Statistics: 477

• THE INFLUENCE OF GREEN MARKETING MIX ON CONSUMER PURCHASING DECISIONS ON TUPPERWARE PRODUCTS BY THE PEOPLE OF LHOKSEUMAWE CITY

  Cut Intan Julia , T. Edyansyah , Mariyudi , Khairina AR

  102-112

  2023-12-26

  Statistics: 432

• THE INFLUENCE OF TRUST, COMMITMENT AND COMMUNICATION ON CUSTOMER RETENTION FOR SUPERMI PRODUCTS IN LHOKSEUMAWE CITY

  Wirdatul Ahya , Heriyana , Adnan , Hamdiah

  291-299

  2024-01-30

  Statistics: 343

• FEASIBILITY ANALYSIS OF CARP (Cyprinuscarpio) FARMING AND MARKETING IN SIMALUNGUN DISTRICT

  Zul Fadhly , Retna Astuti Kuswardani , Endang Sari Simanullang

  1300-1306

  2024-07-31

  Statistics: 588

• ANALYSIS OF MARKETING STRATEGIES AND BUSINESS OPPORTUNITIES FOR TRADITIONAL ES KUWUT AMONG THE MILLENNIAL GENERATION

  Alyssa Indriani , Dini Nur Hidayah , Aditiya Nugroho , Biyan Imtiyaz Syafi Abdillah , Herdaffa Parama Putra , Hilmy Faiz Abdillah , Abu Naim7

  1721-1726

  2025-07-15

  Statistics: 401

• INFLUENCER MARKETING AUTHENTICITY: A MULTI-METHOD STUDY ON FOLLOWER DISCERNMENT AND ITS IMPACT ON PERSUASION KNOWLEDGE

  Samapto , Lukmanul Hakim , Tibrani

  2392-2399

  2026-04-12

  Statistics: 373

• THE INFLUENCE OF DISCOUNTS AND LIFESTYLE ON IMPULSE BUYING (CASE STUDY OF SHOPEE APP USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH)

  Erni Fhonna , Munandar , Adnan , T. Edyansyah

  2088-2093

  2024-11-15

  Statistics: 378

• THE EFFECT OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON THE PURCHASE DECISION OF JINISO PRODUCTS ON STUDENTS OF UNIVERSITAS MALIKUSSALEH

  Tasya Ema Dwiyana , Heriyana , Syamsul Bahri , T.Edyansyah

  542-550

  2025-02-28

  Statistics: 259

• THE INFLUENCE OF TRUSTWORTHINESS, PERCEIVED EXPERTISE AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION FOR SOMETHINC BRAND COSMETIC PRODUCTS AT TIKTOK SHOP BY THE PEOPLE OF LHOKSEUMAWE CITY

  Nurlita Ahwalia , T. Edyansyah , Naufal Bachri , Agustinawati

  209-219

  2024-01-14

  Statistics: 477

• ANALYSIS OF THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TEIN THE DECISION OF TOURISTS TO VISIT IN KCENTRAL ACEH REGENCY

  Mamfalutin , Sugih Arto Pujangkoro , Beby Karina Fawzeea Sembiring , Beby Karina Fawzeea Sembiring

  362-369

  2025-11-30

  Statistics: 371

• THE INFLUENCE OF NEW WAVE MARKETING 5A ON CONSUMER DECISIONS (Consumer Behavior Study at PT. Pegadaian Syariah, Lhokseumawe City Branch)

  Fini Nurul Azzara , Adnan , Ikramuddin , Chalirafi

  1099-1106

  2025-06-08

  Statistics: 325

• THE EFFECT OF THE MARKETING MIX STRATEGY ON CONSUMER BUYING INTEREST IN SMALL AND MEDIUM MICRO BUSINESSES (UMKM) KAMPUNG LALANG STOP KINOY

  Sri Winda Hardiyanti Damanik , Kumala Vera Dewi , Rakhmawati Purba

  305-314

  2022-05-30

  Statistics: 855

• OPTIMIZING ORGANIZATIONAL RESILIENCE: A LITERATURE REVIEW ON THE ROLE OF HUMAN RESOURCE MANAGEMENT

  Dessy Mita Mariana Malau , Muammar Khaddafi , Irawati , Edy Purnomo , M. Oscar , Chikmah Dona Sunita , Rayessandi , Erni Lubis , Syamsudin , Katherine

  364-373

  2024-02-05

  Statistics: 361

• FIELD EXPERIMENTS IN MARKETING: A PRACTICAL GUIDE FOR ADDRESSING EXTERNAL VALIDITY AND ETHICAL CHALLENGES IN COLLABORATION WITH FIRMS

  Yeni Idayusi , Lukmanul Hakim , Dahrul Aman Harahap

  2198-2204

  2026-04-09

  Statistics: 659

• THE INFLUENCE OF GREEN MARKETING MIX ON BUYING INTEREST FOR BODY SHOP PRODUCTS IN ACEH

  Puja Ramadhani , Sapna Biby , Mariyudi , Rahmaniar

  826-834

  2024-04-09

  Statistics: 427

• INTERNATIONAL BUSINESS MARKETING IN FRANCE, INDONESIA, INDIA AND CHINA

  Rico Nur Ilham , Hotma Nababan , Putri Nabilla , Dinda Putri Salsabila

  561-567

  2023-08-16

  Statistics: 334

• STRATEGY TO IMPROVE CURRENT ACCOUNT PT BANK CENTRAL ASIA TBK KCU MEDAN

  Sulastri , Evawany Yunita Aritonang , Fahmi Natigor Nasution

  78-100

  2024-12-28

  Statistics: 241

• THE INFLUENCE OF SOCIAL MEDIA MARKETING ON THE BRAND EQUTY OF PACKAGED FRUIT JUICE BEVERAGES IN THE COMMUNITY OF LHOKSEUMAWE CITY

  Muhammad Fariz Pratama , Rusydi Abubakar

  1059-1065

  2024-05-19

  Statistics: 348

• HARVEST AND POST-HARVEST HANDLING TECHNIQUES OF SWEET PLANT (Brassicia juncea L.) BY HYDROPONIC FLOWERS

  Evi Julianita Harahap , Amitalia Tumanggor , Mawaddah Putri Arisma Siregar , Muhammad Afrillah , Juldi Saputra

  1122-1127

  2024-06-04

  Statistics: 374

• A LITERATURE STUDY ON THE DETERMINANTS OF BRAND IMAGE

  Tri Waluyo , Resti Hardini , Rahayu Lestari , Kumba Digdowiseiso , Olawole Olanre Fawehinmi

  709-714

  2024-03-02

  Statistics: 290

• THE TEMPORAL DYNAMICS OF CUSTOMER JOURNEY EMOTIONS: A CONTINUOUS-TIME MODELING APPROACH

  Tara Hasbelita , Lukmanul Hakim , Dahrul Aman Harahap

  2384-2391

  2026-04-12

  Statistics: 434