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• THE SYNERGY OF HUMAN AND AI CREATIVITY: AN EXPERIMENT IN CO-CREATING EFFECTIVE MARKETING CONTENT

  Ma’rifah , Lukmanul Hakim , Tibrani

  2487-2494

  2026-04-18

  Statistics: 385

• AI-GENERATED AND USER-GENERATED CONTENT AND PURCHASE INTENTION THROUGH PERCEIVED AUTHENTICITY ON TIKTOK

  Adrikul Muna , Hamdiah , Rusydi Abubakar , Rahmaniar

  9203-9214

  2026-11-03

  Statistics: 0

• STUDENTS’ PERCEPTION OF THE USE OF ChatGPT AS A WRITING ASSISTANT IN EFL CLASSROOM OF GRADE IX AT SMP NEGERI 10 PEMATANGSIANTAR

  Tio Lestari Br Simanjuntak , Chritian Neni Purba , David Berthony Manalu , Irene Adryani Nababan

  296-304

  2025-12-10

  Statistics: 397

• DYNAMICS OF GEN Z POLITICAL PREFERENCES: THE ROLE OF E-WOM, DIGITAL POLITICAL ENGAGEMENT, AND POLITICAL LITERACY IN EAST KALIMANTAN

  Moh. Reza Munandar , Saida Zainurossalamia , Heni Rahayu Rahmawati

  3053-3059

  2026-05-13

  Statistics: 123