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• THE INFLUENCE OF BRAND EQUITY ON DECISIONS PURCHASE OPPO BRAND SMARTPHONE BY COMMUNITIES IN BIREUEN DISTRICT

  Fina Wahyuni , T. Edyansyah , Halida Bahri , Muchsin

  1945-1952

  2024-10-14

  Statistics: 745

• THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND PERCEIVED QUALITY ON BRAND EQUITY SMARTPHONES (Malikussaleh University Economics and Business Student Study)

  Radha Chitta Vritti , Rahmaniar , Widyana Verawati Siregar , Muchsin

  805-811

  2024-03-02

  Statistics: 403

• THE EFFECT OF BRAND AWARENESS, BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION AZARINE SUNSCREEN PRODUCTS ON THE SHOPEE PLATFORM (STUDY ON TEENAGERS IN LHOKSEUMAWE CITY)

  Syfa Ayu Ningrum , Jullimursyida , Muchsin , Halida Bahri

  1313-1319

  2024-07-31

  Statistics: 491

• THE INFLUENCE OF BRAND PLACEMENT PRODUCT HAND BODY SCARLETT WHITENING IN KOREA TODAY'S WEBTOON ON BRAND AWARENESS AND PURCHASE INTENTION PRODUCT HAND BODY SCARLETT WHITENING

  Balqis Aurora Ariani , Nurainun , Muchsin , M. Subhan

  1936-1944

  2024-10-14

  Statistics: 514

• THE INFLUENCE OF BRAND AWARENESS, BRAND LOYALTY AND QUALITY ON PURCHASE INTENTION OF REALME SMARTPHONE PRODUCTS IN LHOKSEUMAWE CITY (Case Study in the Community of Lhokseumawe City)

  Riski Rahmadani , Muchsin , Julimursyida , Samsul Bahri , Henny Irawati

  492-499

  2024-02-10

  Statistics: 361

• PERCEIVED RISK AND ITS ROLE IN THE INFLUENCE OF BRAND AWARENESS ON PURCHASE INTENTION: A STUDY OF TRAVELOKA USERS

  Diva Dara Islami , Faizal Hamzah

  4870-4877

  2026-07-25

  Statistics: 0

• BRAND ACTIVISM IN POLARIZED SOCIETIES: A STAKEHOLDER THEORY PERSPECTIVE ON RISKS, COMMUNICATION, AND LONG-TERM EQUITY

  Raja Risnanda Putra , Lukmanul Hakim , Tibrani

  2495-2502

  2026-04-18

  Statistics: 453

• PRODUCT STRATEGY, BRAND EQUITY, AND SERVICE QUALITY EFFECTS ON PURCHASE INTENTION AMONG LINOW LAKE TOURISTS

  Silvya Lefina Mandey , Victor Paskah Kalawat Lengkong , Jenny Emma Agustin Kandou

  1187-1193

  2026-01-31

  Statistics: 609

• THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON CONSUMER LOYALTY IN SUPPORTING THE ACHIEVEMENT OF SDGS IN THE RETAIL INDUSTRY

  Dindin Aminudin , Abu Naim , Fachmi Al Faroqi , Ikraman , Nor Fatah Ulinnuha , Danu Noval Ramadhoni

  2395-2400

  2025-08-17

  Statistics: 537

• CONSPICUOUS CONSERVATION: THE ROLE OF SUSTAINABLE BRAND CHOICES IN SIGNALING IDENTITY AND SOCIAL STATUS

  Suharti , Lukmanul Hakim , Dahrul Aman Harahap

  2358-2365

  2026-04-11

  Statistics: 539

• BLOCKCHAIN FOR MARKETING: MOVING BEYOND HYPE TO APPLICATIONS IN PROVENANCE, LOYALTY, AND COUNTERFEIT PREVENTION

  Dian Nofrianti , Lukmanul Hakim , Tibrani

  2470-2477

  2026-04-18

  Statistics: 351

• DIGITALIZATION OF MSMES: UTILIZING SOCIAL MEDIA AS A MARKETING TOOL

  Asnimar

  3688-3692

  2025-10-02

  Statistics: 511

• THE INFLUENCE OF CELEBRITY ENDORSERS, ADVERTISING AND CREATIVE SALES PROMOTION ON PURCHASE INTENTION IN E-COMMERCE

  Teuku Zulkarnaen , Yayang Tiara , Mariyudi , Heriyana

  455-464

  2025-04-22

  Statistics: 539