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• THE EFFECT OF PRICE DISCOUNT, HEDONIC SHOPPING MOTIVATION, AND SHOPPING LIFESTYLE ON IMPULSE BUYING OF FASHION PRODUCTS ON SHOPEE LIVE (CASE STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH )

  Adnan , Dara , Naufal Bachri , T.Edyansyah

  2052-2059

  2024-11-12

  Statistics: 618

• THE INFLUENCE OF BRAND IMAGE, PRICE DISCOUN, PACKAGE BONUSES AND PRODUCT QUALITY ON BUYING IMPULSE IN ORIFLAME PRODUCTS

  Cut Annisa Sabilla , Munandar , Syamsul Bahri , Jullimursyida

  1462-1475

  2024-08-14

  Statistics: 420

• THE EFFECT OF BRAND IMAGE, DISCOUNTS, CUSTOMER ADVOCATE, AND LOYALTY PROGRAMS ON CUSTOMER LOYALTY OF TELKOMSEL USERS IN LHOKSEUMAWE CITY

  Ananda Rizky , Adnan , Maryudi , Muchsin

  3502-3510

  2025-09-20

  Statistics: 194

• THE INFLUENCE OF PROMOTION AND DISCOUNT ON PURCHASING DECISIONS THROUGH CONSUMER LOYALTY ON PRODUCTS AT INFORMA SOUTH KALIMANTAN

  Ernawati Ernawati , Achmad Efendy , Elya Rahmi , Imam Maliki , Syamyati Syamyati , Nasrul Nasrul

  1203-1211

  2025-06-17

  Statistics: 406

• IMPLEMENTATION OF AN INTELLIGENT SYSTEM TO PREDICT PRODUCT DEMAND WITH THE BACKPROPAGATION NEURAL NETWORK ALGORITHM

  Rahmat Idhami , Andri Saputra , Taufa Fadly , Robet Silaban , Muhammad Syahputra Novelan

  935-942

  2026-01-19

  Statistics: 554

• THE INFLUENCE OF HEDONIC SHOPPING VALUE ON INTERESTED IN BUYING DISCOUNTED PRODUCTS (Case Study of Isano Collection Lhokseumawe Store)

  Nadia Fajri , Siti Maimunah , Heriyana , Halida Bahri

  484-491

  2024-02-25

  Statistics: 462