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• THE INFLUENCE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON CONSUMERS' DECISIONS TO VISIT WARKOP AGAM SETIA BUDI, MEDAN CITY

  Melisa Siahaan , Indawati Lestari

  663-670

  2025-02-28

  Statistics: 179

• THE INFLUENCE OF EXPERIENTIAL MARKETING, STORE ATMOSPHERE, AND LOCATION ON REPURCHASE INTENTION AT SARUNECOFFEE AND EATERY IN KARO REGENCY

  Kezia Karina Perangin Angin , Alfifto , Wan Rizca Amelia , Indawati Lestari , Fitriani Tobing

  1762-1769

  2025-08-04

  Statistics: 370

• METAVERSE MARKETING: CONCEPTUAL FOUNDATIONS AND A RESEARCH AGENDA FOR BRAND PRESENCE, COMMUNITY, AND COMMERCE

  Subekti , Lukmanul Hakim , Tibrani

  2375-2383

  2026-04-12

  Statistics: 502

• THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK

  Rahayu Syahputri , Lukmanul Hakim , Dahrul Aman Harahap

  2221-2228

  2026-04-09

  Statistics: 570