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• THE INFLUENCE OF BLUE OCEAN STRATEGY AND INNOVATION CAPABILITY ON PURCHASING DECISIONS IN THE RUMOH TUHA COFFEE SHOP, LHOKSEUMAWE CITY

  Nelly Astria , Cut Sukmawati , Teuku Zulkarnaen , Nanda Ameliany , Sufi

  2096-2102

  2025-08-01

  Statistics: 421

• COMPETING IN PLATFORM ECOSYSTEMS: A STRATEGIC FRAMEWORK FOR COMPLEMENTOR FIRMS' MARKETING AND INNOVATION CHOICES

  Darma Rahmat Suraja , Lukmanul Hakim , Tibrani

  3306-3313

  2026-06-01

  Statistics: 0

• STRATEGY TO INCREASE ANNUAL PREMIUM EQUIVALENT (APE) FROM BANCASSURANCE PRODUCTS AT BCA REGIONAL OFFICE V MEDAN

  Pinta Serli Waty Lumban Toruan , Nazaruddin , Meilita Tryana Sembiring

  391-394

  2025-01-27

  Statistics: 517

• INTEGRATING DEEP LEARNING FRAMEWORKS IN DIGITAL SCHOOL TRANSFORMATION: A QUALITATIVE STUDY ON STRATEGY FOR NURTURING FUTURE INNOVATORS IN INDONESA

  Cici Puspaningrum , Nada Nabilah

  1608-1612

  2025-07-10

  Statistics: 474

• DIGITAL TRANSFORMATION AND ORGANIZATIONAL DEVELOPMENT: A SYSTEMATIC LITERATURE REVIEW ON STRUCTURAL ADAPTATION, PROCESS INNOVATION, AND CULTURAL READINESS

  Maria Sampe , Sahrun Asis , Ade Bukti Ramadhan , Syahril , Tetra Hidayati

  4082-4091

  2025-11-16

  Statistics: 694

• THE INFLUENCE OF SMART CITY ELEMENTS ON SMART CITY DEVELOPMENT STRATEGIES IN MEDAN CITY

  Thalita Eka Kharisma , Sirojuzilam , Raina Linda Sari

  757-767

  2025-12-25

  Statistics: 878

• INTERNATIONAL OPERATIONS MANAGEMENT IN INDIA

  Rico Nur Ilham , Intan Eliana Putri , Fitri Randini , Naila Salsabila Kusayuningrum

  649-654

  2023-06-30

  Statistics: 593

• STRATEGIES FOR INCREASING THE SUPPLY OF INSTANT RED GINGER PRODUCTS BY THE RAJA BAWANG SME

  Mohammad Reyvaldi , Muh. Fahruddin Nurdin

  3672-3676

  2025-09-29

  Statistics: 294

• PRODUCT INNOVATION AND DIGITAL MARKETING STRATEGIES IN ICED TEA BUSINESSES TO ATTRACT MILLENNIAL CONSUMERS

  Adam Julpahmi , Muhammad Galang Arraji , Kyla Putri Ardelia , Tia Nabila , Muhammad Riyadhul Alifia , Kansha Dwi Nuraini , Alfito Anhar , Abu Naim

  1670-1673

  2025-07-21

  Statistics: 167

• PERFORMANCE IMPROVEMENT ANALYSIS OF THE 35,000 MSME FAMILY CHIK TOSEBAR DEVELOPMENT

  Muhammad Nassa Ie , Muhammad Thoriq Al-Khairiri , Isra Jannah Yanti Zai , Khairil Anwar , Saharuddin

  957-964

  2022-01-30

  Statistics: 254

• IMPLEMENTATION OF GREEN MARKETING STRATEGIES PT DAYA KHARISMA UTAMA (SUZUKI PONTIANAK)

  Bima Julianto Pradana , Verdico Arief

  3777-3782

  2025-10-16

  Statistics: 399

• CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR

  Arios Zeus Sandry , Lukmanul Hakim , Tibrani

  2462-2469

  2026-04-18

  Statistics: 322

• CONTRIBUTION OF SOCIAL SCIENCE IN THE FORMATION OF STUDENT CHARACTER BASED ON PANCASILA STUDENT PROFILE

  Marsini

  1148-1155

  2022-12-30

  Statistics: 206