Search

Search Results

• THE INFLUENCE OF DIGITAL MARKETING, MARKETING INNOVATION AND BUSINESS COMPETITIVENESS ON THE PERFORMANCE OF WOMEN'S MSMES IN BIREUEN DISTRICT

  Rizkina Putri Mahmuddin , Ikramuddin , Jullimursyida , Naufal Bachri

  1011-1022

  2025-06-08

  Statistics: 559

• THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION AND INNOVATION CAPABILITY ON THE COMPETITIVENESS OF MSMEs AND ITS IMPACT ON MARKETING PERFORMANCE OF MSMEs IN LHOKSEUMAWE CITY

  Muhammad Hayani , Rusydi Abubakar , Heriyana , Ikramuddin , Darmawati , Nurainun

  1992-2001

  2024-10-22

  Statistics: 629

• THE SERVITIZATION PARADOX: MARKETING'S ROLE IN THE TRANSITION FROM PRODUCT-CENTRIC TO SOLUTION-CENTRIC BUSINESS MODELS

  Natasya Nurkhalita , Lukmanul Hakim , Tibrani

  2871-2880-

  2026-05-02

  Statistics: 65

• FACTORS AFFECTING PERFORMANCE SMALL-SCALE AQUACULTURE PONDS IN PANGKEP DISTRICT

  Purnama Sari , Muhammad Azis , Samirah Dunakhir

  1031-1043

  2023-10-14

  Statistics: 191

• A LITERATURE STUDY ON DIGITAL MARKETING STRATEGIES IN INCREASING SALES

  Suadi Sapta Putra , Resti Hardini , Rahayu Lestari , Kumba Digdowiseiso , Juhaizi Mohd Yusof

  699-708

  2024-03-02

  Statistics: 539

• THE ROLE OF ENTREPRENEURIAL ORIENTATION AND MARKETING PERFORMANCE IN MAINTAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN COFFEE SHOPS IN MEDAN

  Dona Tri Ardillah , Bunga Aditi , Sunaryo

  3534-3560

  2025-09-20

  Statistics: 515

• FROM DATA TO DECISIONS: A MODERN MARKETING MANAGER'S GUIDE

  Alpizar , Lukmanul Hakim , Dahrul Aman Harahap

  2264-2272

  2026-04-11

  Statistics: 364

• NAVIGATING THE CHIEF MARKETING OFFICER’S DUAL MANDATE: A STUDY OF TENSIONS BETWEEN ENTREPRENEURIAL INNOVATION AND OPERATIONAL EFFICIENCY

  Jajang Jamaludin , Lukmanul Hakim , Dahrul Aman Harahap

  3200-3208

  2026-05-16

  Statistics: 4

• FROM BRIEF TO LUNCH: A PROJECT MANAGER’S GUIDE TO FLAWLESS MARKETING CAMPAIGN EXECUTION

  Edy Sunarno , Lukmanul Hakim , Tibrani

  2026-05-02

  Statistics: 104

• B2B MARKETING IN SUPPLY CHAIN DISRUPTION: BUILDING ADAPTIVE CAPABILITY THROUGH RELATIONAL GOVERNANCE AND DIGITAL INTEGRATION

  Ismarini , Lukmanul Hakim , Tibrani

  2478-2486

  2026-04-18

  Statistics: 304

• OPTIMIZING ORGANIZATIONAL RESILIENCE: A LITERATURE REVIEW ON THE ROLE OF HUMAN RESOURCE MANAGEMENT

  Dessy Mita Mariana Malau , Muammar Khaddafi , Irawati , Edy Purnomo , M. Oscar , Chikmah Dona Sunita , Rayessandi , Erni Lubis , Syamsudin , Katherine

  364-373

  2024-02-05

  Statistics: 292