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• THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT

  Yenni Nova Febrian , T. Edyansyah , Mariyudi , Halida Bahri

  121-128

  2023-12-26

  Statistics: 435

• THE INFLUENCE OF SEGMENTING, TARGETING, AND POSITIONING ON CONSUMER PURCHASE DECISIONS AT MALIKA BAKERY & CAKE SHOP IN LHOKSEUMAWE CITY

  Saleha , T. Edyansyah , Sapna Biby , Muchsin

  3198-3202

  2025-09-20

  Statistics: 542

• ANALYSIS OF THE RELATIONSHIP BETWEEN VILLAGE DEVELOPMENT AND POVERTY ALLEVIATION: A REVIEW OF VILLAGE DEVELOPMENT INDEX ACHIEVEMENTS IN CENTRAL JAVA PROVINCE

  Ibnu Hiban , Shanty Oktavilia

  4132-4143

  2026-06-18

  Statistics: 74

• DYNAMICS OF GEN Z POLITICAL PREFERENCES: THE ROLE OF E-WOM, DIGITAL POLITICAL ENGAGEMENT, AND POLITICAL LITERACY IN EAST KALIMANTAN

  Moh. Reza Munandar , Saida Zainurossalamia , Heni Rahayu Rahmawati

  3053-3059

  2026-05-13

  Statistics: 121

• THE RELATIONSHIP BETWEEN BODY FLEXIBILITY AND OVERHEAD PASSING ACCURACY IN VOLLEYBALL AMONG GRADE XI STUDENTS OF SMK NEGERI 4 KUTACANE

  Habi Misfah , Orbit Irwansyah , Ladipin

  543-547

  2025-12-20

  Statistics: 277

• STRATEGY FORMULATION TO NAVIGATE REVENUE FLUCTUATION DURING THE DEATH VALLEY PHASE: A CASE STUDY OF BUNGKUST – A PACKAGING COMPANY

  Mulia Arta Kusuma , Harimukti Wandebori

  5428-5435

  2026-07-26

  Statistics: 0

• ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION

  Dwi Sagita , Nurul Alya Abdi , Muhammad Faris Al-Muzaki , Egi Utami Jailani , Rusydi Abubakar

  1082-1087

  2025-12-25

  Statistics: 587

• BUSINESS FEASIBILITY ANALYSIS OF USING PALM OIL FLOUR AS A SUBSTITUTE INGREDIENT IN MAKING COOKIES

  Silviani , Febriana Roosmawati , Tifany Zia Aznur , Adi Widjajanto

  4675-4688

  2026-07-08

  Statistics: 16

• THE EFFECTS OF JOB INSECURITY AND JOB STRESS ON BURNOUT: THE MEDIATING ROLE OF WORKLOAD AMONG EMPLOYEES OF STONE-PROCESSING SMES IN GAMPING VILLAGE, CAMPURDARAT DISTRICT, TULUNGAGUNG

  Aisya Ramadhani Eka Aprildianti , Budi Eko Soetjipto , Wening Patmi Rahayu

  5168-5181

  2026-07-25

  Statistics: 0

• BEYOND THE BUSINESS CASE: AN INTERSECTIONAL ANALYSIS OF DIVERSITY, EQUITY, AND INCLUSION INITIATIVES ON PSYCHOLOGICAL OWNERSHIP

  Arwan Kasri , Ramon Zamora , Oktavianti

  3867-3874

  2026-06-07

  Statistics: 139