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• THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT

  Yenni Nova Febrian , T. Edyansyah , Mariyudi , Halida Bahri

  121-128

  2023-12-26

  Statistics: 425

• THE INFLUENCE OF SEGMENTING, TARGETING, AND POSITIONING ON CONSUMER PURCHASE DECISIONS AT MALIKA BAKERY & CAKE SHOP IN LHOKSEUMAWE CITY

  Saleha , T. Edyansyah , Sapna Biby , Muchsin

  3198-3202

  2025-09-20

  Statistics: 507

• DYNAMICS OF GEN Z POLITICAL PREFERENCES: THE ROLE OF E-WOM, DIGITAL POLITICAL ENGAGEMENT, AND POLITICAL LITERACY IN EAST KALIMANTAN

  Moh. Reza Munandar , Saida Zainurossalamia , Heni Rahayu Rahmawati

  3053-3059

  2026-05-13

  Statistics: 46

• THE RELATIONSHIP BETWEEN BODY FLEXIBILITY AND OVERHEAD PASSING ACCURACY IN VOLLEYBALL AMONG GRADE XI STUDENTS OF SMK NEGERI 4 KUTACANE

  Habi Misfah , Orbit Irwansyah , Ladipin

  543-547

  2025-12-20

  Statistics: 242

• ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION

  Dwi Sagita , Nurul Alya Abdi , Muhammad Faris Al-Muzaki , Egi Utami Jailani , Rusydi Abubakar

  1082-1087

  2025-12-25

  Statistics: 500