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• ANALYSIS OF PRODUCT QUALITY, DIGITAL MARKETING, BRAND IMAGE AND INNOVATION ON PURCHASE DECISIONS FOR SKINTIFIC COSMETIC PRODUCTS IN LHOKSEUMAWE CITY

  Nurmafuzah , Mohd.Heikal , Ikramuddin , Muchsin

  3716-3724

  2025-10-14

  Statistics: 388

• THE INFLUENCE OF CELEBRITY ENDORSEMENT, BRAND IMAGE, PRODUCT INNOVATION AND PRICE SUITABILITY ON PURCHASING INTEREST OF GENERATION Z CONSUMERS IN SCARLETT PRODUCTS (STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY USERS

  Muhammad Whasil Mufti Ulwan , Rusydi , Adnan , T. Edyansyah

  984-990

  2024-05-12

  Statistics: 514

• ANALYSIS OF INCOME AND EFFICIENCY OF SHRIMP FLOSS PRODUCT INNOVATION AS AN EFFORT TO UTILIZATE SHRIMP RECEK WASTE IN AYAKH UGAN MSME’S

  Windi Lestari , Antika Dedes Juleha , Ema Pusvita , Endang Lastinawati , Henny Rosmawati , Putri Ayu Ogari , Septianita , Citra Pratiwi Prayitno , Doris Saputra , M. Aldoni , Herdaning Putri

  3485-3490

  2025-09-20

  Statistics: 468

• PRODUCT INNOVATION AND DIGITAL MARKETING STRATEGIES IN ICED TEA BUSINESSES TO ATTRACT MILLENNIAL CONSUMERS

  Adam Julpahmi , Muhammad Galang Arraji , Kyla Putri Ardelia , Tia Nabila , Muhammad Riyadhul Alifia , Kansha Dwi Nuraini , Alfito Anhar , Abu Naim

  1670-1673

  2025-07-21

  Statistics: 149

• STRATEGY TO INCREASE ANNUAL PREMIUM EQUIVALENT (APE) FROM BANCASSURANCE PRODUCTS AT BCA REGIONAL OFFICE V MEDAN

  Pinta Serli Waty Lumban Toruan , Nazaruddin , Meilita Tryana Sembiring

  391-394

  2025-01-27

  Statistics: 510

• CREATIVE PEOPLE AND THE DEVELOPMENT OF SUPERIOR CAPTURE FISHERY PRODUCTS IN SAMOTA

  Santi Nururly , Abdul Azis Bagis , Burhanudin , Riska Sakinah

  2034-2040

  2026-03-27

  Statistics: 404

• PERFORMANCE IMPROVEMENT ANALYSIS OF THE 35,000 MSME FAMILY CHIK TOSEBAR DEVELOPMENT

  Muhammad Nassa Ie , Muhammad Thoriq Al-Khairiri , Isra Jannah Yanti Zai , Khairil Anwar , Saharuddin

  957-964

  2022-01-30

  Statistics: 232

• STRATEGIES FOR INCREASING THE SUPPLY OF INSTANT RED GINGER PRODUCTS BY THE RAJA BAWANG SME

  Mohammad Reyvaldi , Muh. Fahruddin Nurdin

  3672-3676

  2025-09-29

  Statistics: 265

• INTERNATIONAL OPERATIONS MANAGEMENT IN INDIA

  Rico Nur Ilham , Intan Eliana Putri , Fitri Randini , Naila Salsabila Kusayuningrum

  649-654

  2023-06-30

  Statistics: 567

• VILLAGE ECONOMIC WELFARE THROUGH THE COGNITIVE ROLE OF BUMDES HUMAN RESOURCES TO IMPROVE COMPETITIVENESS LOCAL WISDOM PRODUCTS OF SERDANG BEDAGAI

  Rodi Syafrizal

  3259-3263

  2025-09-20

  Statistics: 198

• INTERNATIONAL BUSINESS MARKETING IN FRANCE, INDONESIA, INDIA AND CHINA

  Rico Nur Ilham , Hotma Nababan , Putri Nabilla , Dinda Putri Salsabila

  561-567

  2023-08-16

  Statistics: 323

• THE INFLUENCE OF PROMOTION AND DISCOUNT ON PURCHASING DECISIONS THROUGH CONSUMER LOYALTY ON PRODUCTS AT INFORMA SOUTH KALIMANTAN

  Ernawati Ernawati , Achmad Efendy , Elya Rahmi , Imam Maliki , Syamyati Syamyati , Nasrul Nasrul

  1203-1211

  2025-06-17

  Statistics: 391