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• THE DARK SIDE OF PERSONALIZATION: WHEN DATA-DRIVEN CUSTOMIZATION ERODES PERCEIVED AUTONOMY AND TRIGGERS REACTANCE

  Neni Asmayati , Lukmanul Hakim , Dahrul Aman Harahap

  2290-2297

  2026-04-11

  Statistics: 533

• CONSPICUOUS CONSERVATION: THE ROLE OF SUSTAINABLE BRAND CHOICES IN SIGNALING IDENTITY AND SOCIAL STATUS

  Suharti , Lukmanul Hakim , Dahrul Aman Harahap

  2358-2365

  2026-04-11

  Statistics: 514

• A SYSTEMATIC LITERATURE REVIEW ON SOCIAL EXCHANGE THEORY (2020-2024)

  Minerva Polina , Sambas Ade Kesuma

  4296-4300

  2025-11-07

  Statistics: 579

• ANALYSIS OF CONSUMER BEHAVIOR TOWARDS PURCHASING DECISIONS FOR KING FRIED CHICKEN IN SYIAH KUALA

  Jasmine Mardhina Qamarani FP , Dian Asri

  2079-2086

  2025-08-03

  Statistics: 575

• BEYOND THE BUSINESS CASE: AN INTERSECTIONAL ANALYSIS OF DIVERSITY, EQUITY, AND INCLUSION INITIATIVES ON PSYCHOLOGICAL OWNERSHIP

  Arwan Kasri , Ramon Zamora , Oktavianti

  3867-3874

  2026-06-07

  Statistics: 66

• THE ROLE OF FUTURE QUR'AN MEMORIZATION TEACHERS (TQ-MD) IN IMPROVING THE QUALITY OF QUR'AN MEMORIZATION OF STUDENTS OF MTS MU'ALLIMIN UNIVA MEDAN

  Fithri Asmelia , Syamsu Nahar , Muslem

  2708-2723

  2025-06-30

  Statistics: 626

• THE TEMPORAL DYNAMICS OF CUSTOMER JOURNEY EMOTIONS: A CONTINUOUS-TIME MODELING APPROACH

  Tara Hasbelita , Lukmanul Hakim , Dahrul Aman Harahap

  2384-2391

  2026-04-12

  Statistics: 441

• THE ROLE OF EMOTIONAL INTELLIGENCE IN LEADERSHIP: UNDERSTANDING PSYCHOLOGICAL FOUNDATIONS

  Zahidah Jan

  243-247

  2024-12-30

  Statistics: 1083

• NAVIGATING ALGORITHMIC AVERSION: CONSUMER TRUST AND ADOPTION OF AI-GENERATED RECOMMENDATIONS IN HIGH-INVOLVEMENT CATEGORIES

  Ririn Laila Ulfah , Lukmanul Hakim , Dahrul Aman Harahap

  2366-2374

  2026-04-12

  Statistics: 715