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• THE INFLUENCE OF CELEBRITY ENDORSERS, ADVERTISING AND CREATIVE SALES PROMOTION ON PURCHASE INTENTION IN E-COMMERCE

  Teuku Zulkarnaen , Yayang Tiara , Mariyudi , Heriyana

  455-464

  2025-04-22

  Statistics: 493

• THE INFLUENCE OF DIGITAL MARKETING, SOCIAL MEDIA INFLUENCERS, AND DISCOUNTS ON PURCHASE INTENTION OF FASHION PRODUCTS ON THE TIKTOK SHOP PLATFORM AMONG GENERATION Z STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY

  Ikramuddin , Leli Anita , Khairina AR , T. Edyansyah

  1854-1862

  2025-07-27

  Statistics: 688

• THE EFFECT OF ATTITUDE, SUBJECTIVE NORMS, AND PERCEIVED BEHAVIOR CONTROL ON THE INTENTION OF BUYING HANNOCHS LED LIGHTING PRODUCTS

  Najlir Rahmat , Halida , Khairina , Nurainun

  842-848

  2024-04-09

  Statistics: 299

• THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (eWOM) AND BRAND TRUST ON PURCHASE INTENTION OF AQUA PRODUCTS AMONG GENERATION Z AFTER THE BOYCOTT: A CASE STUDY ON MANAGEMENT STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF UTARA SUMATRA

  Sri Sarah br G.Manik , Alfifto , Amrin Mulia Utama Nst , Eka Dewi Setia Tarigan , Irwansyah Putra

  1780-1788

  2025-08-04

  Statistics: 464

• DEVELOPING AN INTERACTIVE LANDING PAGE TO INCREASE CONSUMER BUYING INTEREST IN VARIOUS FLAVORED RICE BALL PRODUCTS

  Martin Hari Purwadi , Agus Aulia Primanda , Asep Wasid , Debi Irawan , Febriansyah Ramadhan

  971-976

  2025-05-28

  Statistics: 312