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• THE INFLUENCE OF BRAND IMAGE AND TASTE ON PRICE PERCEPTION AND ITS IMPLICATIONS ON CUSTOMER LOYALTY AT INDIA RESTAURANT, TEBING TINGGI

  Alfina Yusra , Hanna Sajidah Sinaga , Sarwoto , Imelda Mardayanti

  1353-1361

  2025-07-07

  Statistics: 457

• THE INFLUENCE OF TASTE, PRICE AND BRAND IMAGE ON PURCHASE DECISIONS AT THREATENED AYAM RESTAURANTS IN MEDAN

  Rilza Yusifa Wanda , Nurainun

  258-268

  2023-07-05

  Statistics: 386

• THE EFFECT OF SERVICE QUALITY, PRICE, AND TASTE IMAGE ON CONSUMER SATISFACTION AT GHATHAF PREMIUM COFFEE, PANTE KEC. SYAMTALIRA ARON REGENCY

  Sumarni , Hamdiah , Ikrammuddin , Siti Maimunah

  4474-4482

  2025-11-16

  Statistics: 723

• THE INFLUENCE OF TASTE, PRICE AND LOCATION ON PURCHASING DECISIONS AT AA SEBLAK STALL IN TEBING TINGGI CITY

  Nila Sahliana , Tiara Afrillia , Ari Syahputra , Frederik Rudy Sentosa Rajagukguk

  1655-1663

  2025-07-10

  Statistics: 268

• INNOVATION IN CASCARA TEA FORMULATION TO INCREASE CONSUMER ACCEPTANCE

  Khairul Nanda Munthe , Ika Ucha Pradifta Rangkuti , Rafael Remit Winardi

  3745-3752

  2026-06-01

  Statistics: 34

• THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTES ON CUSTOMER LOYALTY ON E-COMMERCE PLATFORMS: THE ROLE OF PURCHASE DECISIONS AS A MEDIATION VARIABLE THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTE ON CUSTOMER LOYALT

  Firdaus Rofiansyah , Saida Zainurossalamia , Wirasmi Wardhani

  3039-3052

  2026-05-13

  Statistics: 90

• CONSUMER PERCEPTION ANALYSIS OF HERBAVITA: A FUNCTIONAL READY-TO-DRINK SPICE BEVERAGE BASED ON LOCAL WISDOM IN SOUTH LAMPUNG

  Tyasto Prima Ahmadi , Aevita Ainun Niha , Lenggo Geni Katlin Jambak , Yulia Puspita Sari

  2007-2008

  2025-07-27

  Statistics: 747

• THE ROLE OF PERCEIVED VALUE IN MEDIATING THE EFFECT OF PACKAGING DESIGN AND BRAND IMAGE ON PURCHASE INTENTION OF PENTOLAN

  Nicholas Alexander , Michael Ricky Sondak

  3410-3420

  2026-05-20

  Statistics: 42

• INNOVATION OF CORN SHEET (ZEA MAYS.L) AND AVOCADO SEEDS (PERSEA AMERICANA MILL) BISCUIT BASED ON ALTERNATIVE FOODS TO PREVENT STUNTING IN TODDLERS

  Radooti Merlin Sagala , Saru Noliqo Rangkuti , Sefi Megawati , Azzahra Fernanda , Meta Safitri , Arini Aprilliani

  2290-2293

  2025-08-10

  Statistics: 168

• THE ROLE OF WOMEN'S COFFEE COOPERATIVES (KOKOWA) TOWARD THE WELFARE OF COFFEE FARMERS IN BUKIT DISTRICT, BENER MERIAH REGENCY

  Emmia Tambarta , Hafni Zahara , Ade Firmansyah Tanjung , Erika Safira , Tri Arini Utami

  998-1010

  2022-12-28

  Statistics: 167

• ANALYSIS OF MARKETING STRATEGIES AND BUSINESS OPPORTUNITIES FOR TRADITIONAL ES KUWUT AMONG THE MILLENNIAL GENERATION

  Alyssa Indriani , Dini Nur Hidayah , Aditiya Nugroho , Biyan Imtiyaz Syafi Abdillah , Herdaffa Parama Putra , Hilmy Faiz Abdillah , Abu Naim7

  1721-1726

  2025-07-15

  Statistics: 406