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• INFLUENCER MARKETING AUTHENTICITY: A MULTI-METHOD STUDY ON FOLLOWER DISCERNMENT AND ITS IMPACT ON PERSUASION KNOWLEDGE

  Samapto , Lukmanul Hakim , Tibrani

  2392-2399

  2026-04-12

  Statistics: 370

• THE SYNERGY OF HUMAN AND AI CREATIVITY: AN EXPERIMENT IN CO-CREATING EFFECTIVE MARKETING CONTENT

  Ma’rifah , Lukmanul Hakim , Tibrani

  2487-2494

  2026-04-18

  Statistics: 324

• THE PARASOCIAL CONTRACT: RE-ENGAGING THE DISTRIBUTED WORKFORCE THROUGH DIGITAL LEADERSHIP AND VIRTUAL EMPLOYER BRANDING

  Priyata Westraperdana , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2753-2760

  2026-05-02

  Statistics: 67

• BRAND ACTIVISM IN POLARIZED SOCIETIES: A STAKEHOLDER THEORY PERSPECTIVE ON RISKS, COMMUNICATION, AND LONG-TERM EQUITY

  Raja Risnanda Putra , Lukmanul Hakim , Tibrani

  2495-2502

  2026-04-18

  Statistics: 267

• MEMORABLE TOURIST EXPERIENCE AND ITS IMPACT ON SATISFACTION AND REVISIT INTENTION: EVIDENCE FROM KEBUMEN GEOPARK, INDONESIA

  Esti Dwi Rahmawati , Rahmawati Setiyani , Ana Arum Janah , Rahmat Subagyo

  3693-3698

  2025-10-14

  Statistics: 254

• BLOCKCHAIN EMPOWERED SUPPLY CHAINMANAGEMENT: “ENHANCING TRANSPARENCY, TRACEABILITY, AND EFFICIENCY”

  Umme Sania

  919-925

  2024-04-21

  Statistics: 159