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• INNOVATION IN CASCARA TEA FORMULATION TO INCREASE CONSUMER ACCEPTANCE

  Khairul Nanda Munthe , Ika Ucha Pradifta Rangkuti , Rafael Remit Winardi

  3745-3752

  2026-06-01

  Statistics: 0

• CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR

  Arios Zeus Sandry , Lukmanul Hakim , Tibrani

  2462-2469

  2026-04-18

  Statistics: 322

• THE EFFECT BETWEEN COD AND BANK TRANSFER PAYMENT METHODS ON CONSUMER SATISFACTION IN MAKING ONLINE PURCHASE TRANSACTIONS : A CASE STUDY OF FEB UNIMAL STUDENTS

  Muhammad Fahminuddin , Samsul Bahri , Adnan , Halida Bahri

  1406-1413

  2025-07-13

  Statistics: 412

• NAVIGATING ALGORITHMIC AVERSION: CONSUMER TRUST AND ADOPTION OF AI-GENERATED RECOMMENDATIONS IN HIGH-INVOLVEMENT CATEGORIES

  Ririn Laila Ulfah , Lukmanul Hakim , Dahrul Aman Harahap

  2366-2374

  2026-04-12

  Statistics: 691

• FINANCIAL LITERACY AND PERCEIVED EASE OF QRIS USE IN THE CASHLESS ERA

  Indra Yani , Catur Fatchu Ukhriyawati , Rizki Eka Putra

  2863-2870

  2026-05-02

  Statistics: 62