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• THE RELATIONSHIP BETWEEN PACKAGING AND BRAND AWARENESS WITH CONSUMER DECISION MAKING AT COSRX IN JAKARTA

  Michelle Bintoro Amafbelle , Aditya Eka Putra

  8576-8582

  2026-10-09

  Statistics: 0

• FROM INSIGHT TO IMPACT: A FRAMEWORK FOR INTEGRATING REAL-TIME SOCIAL LISTENING INTO STRATEGIC MARKETING DECISION CYCLES

  Christina Maria Attonete , Lukmanul Hakim , Dahrul Aman Harahap

  3192-3199

  2026-05-16

  Statistics: 206

• THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTES ON CUSTOMER LOYALTY ON E-COMMERCE PLATFORMS: THE ROLE OF PURCHASE DECISIONS AS A MEDIATION VARIABLE THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTE ON CUSTOMER LOYALT

  Firdaus Rofiansyah , Saida Zainurossalamia , Wirasmi Wardhani

  3039-3052

  2026-05-13

  Statistics: 117

• NAVIGATING ALGORITHMIC AVERSION: CONSUMER TRUST AND ADOPTION OF AI-GENERATED RECOMMENDATIONS IN HIGH-INVOLVEMENT CATEGORIES

  Ririn Laila Ulfah , Lukmanul Hakim , Dahrul Aman Harahap

  2366-2374

  2026-04-12

  Statistics: 786

• CONSUMER PREFERENCES IN MAKING DECISIONS TO PURCHASE TRADITIONAL SNACKS AT TENANK CAFE, MEDAN CITY

  Nasfia Arsila Nisa , Agustinawati , Lisa Iryani , Sufi , Nursakinah Ritonga

  197-208

  2025-01-03

  Statistics: 372

• THE EFFECT OF COMPANY SIZE, COMPANY AGE, PROFITABILITY, AND AUDIT DELAY ON ACCURACY TIME OF SUBMISSION OF COMPANY FINANCIAL REPORTS REGISTERED CONSUMER CYCLICALS SECTOR ON THE INDONESIA STOCK EXCHANGE IN 2024

  Dinda Aura Malika , Nurmala , Anita Kusuma Dewi

  4906-4914

  2026-07-22

  Statistics: 3

• THE AGILE MARKETING PLAYBOOK: MANAGING STRATEGY IN A REAL-TIME WORLD

  Heni Esra Simanjuntak , Lukmanul Hakim , Dahrul Aman Harahap

  2273-2281

  2026-04-11

  Statistics: 395

• THE IMPACT OF ELECTRONIC WORDOF MOUTH (e-WOM) ON HOTEL ROOM PURCHASE DECISIONS AT TRAVELOKA AT HOTEL PARKSIDE PETROGAYO HOTEL TAKENGON

  Rizkan , Heriyana , T.Edyansyah , Hamdiah

  56-65

  2025-11-17

  Statistics: 396

• SERVICE PERFORMANCE ANALYSIS OF PT PNM (CIVIL NATIONAL CAPITAL) SERVICES ULAMM (MICRO CAPITAL SERVICES UNIT) LHOKSEUMAWE CITY

  Maudi Nurzarina , Cut Dhea Fidela , Adinda fayza , Safriati , Irada Sinta

  1115-1128

  2022-12-26

  Statistics: 320

• CONTRIBUTION OF MANAGEMENT INFORMATION SYSTEMS IN IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN E-BUSINESS THROUGH E-COMMERCE SYSTEMS

  Sri Wahdini , Doni Sutanto , Rayyan Firdaus

  1573-1581

  2025-07-13

  Statistics: 553