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• THE EFFECT OF DIGITAL MARKETING ON CONSUMER PURCHASE INTENTION THROUGH BRAND TRUST AND CUSTOMER ENGAGEMENT: A SEM-PLS ANALYSIS OF FOOD-RELATED SMES IN PONTIANAK

  Magdalena Depriyani

  2305-2313

  2026-04-12

  Statistics: 370

• THE EFFECT OF MOTIVATION, CREATIVITY AND BUSINESS LOCATION ON THE SUCCESS OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs) IN THE AHAD MARKET OF CULINARY TOURISM IN LHOKSEUMAWE CITY

  Mhd Aldiani , Munandar , M.Subhan , Agustinawati

  3121-3129

  2025-09-20

  Statistics: 468

• DIGITALIZATION AND THE DILEMMA OF IMPLEMENTING SAK EMKM: A PHENOMENOLOGICAL STUDY OF COGNITIVE AND SOCIO-TECHNICAL BARRIERS IN MULTISECTOR MSMES IN SERANG CITY

  Faishal Rachman Wahid , Masiyah Kholmi

  2009-2015

  2025-07-28

  Statistics: 263

• THE EFFECT OF FINANCIAL LITERACY, FINANCIAL INCLUSION, AND GENDER BEHAVIOR ON INVESTMENT DECISIONS WITH INVESTMENT EXPERIENCE AS A MODERATING

  Iwan Sujarwo , Musdalifah Azis , Wirasmi Wardhani

  1918-1933

  2026-04-01

  Statistics: 595

• THE ROLE OF LEADERSHIP, WORK CULTURE, AND TRAINING ON EMPLOYEE PERFORMANCE: A QUALITATIVE STUDY OF SUMATERA'S NASI LAUK UMKM

  Amru Usman , Rusydi Abubakar , Khairil Anwar

  2810-2815

  2025-07-20

  Statistics: 351

• ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION

  Dwi Sagita , Nurul Alya Abdi , Muhammad Faris Al-Muzaki , Egi Utami Jailani , Rusydi Abubakar

  1082-1087

  2025-12-25

  Statistics: 487

• DEVELOPING AN INTERACTIVE LANDING PAGE TO INCREASE CONSUMER BUYING INTEREST IN VARIOUS FLAVORED RICE BALL PRODUCTS

  Martin Hari Purwadi , Agus Aulia Primanda , Asep Wasid , Debi Irawan , Febriansyah Ramadhan

  971-976

  2025-05-28

  Statistics: 306

• AN ANALYSIS OF THE BUSINESS FEASIBILITY OF PONTIANAK'S BINGKE CAKE IN BANDUNG CITY

  Rizka Natasya Dwitiandi , Ridlwan Muttaqin , Widyastuti Nurmalia Utami

  1501-1505

  2025-07-28

  Statistics: 501