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• THE TALENT PIPELINE: DEVELOPING AND RETAINING A FUTURE-READY MARKETING TEAM

  Susi , Lukmanul Hakim , Dahrul Aman Harahap

  2205-2213

  2026-04-09

  Statistics: 541

• THE AGILE MARKETING PLAYBOOK: MANAGING STRATEGY IN A REAL-TIME WORLD

  Heni Esra Simanjuntak , Lukmanul Hakim , Dahrul Aman Harahap

  2273-2281

  2026-04-11

  Statistics: 357

• FROM DATA TO DECISIONS: A MODERN MARKETING MANAGER'S GUIDE

  Alpizar , Lukmanul Hakim , Dahrul Aman Harahap

  2264-2272

  2026-04-11

  Statistics: 377

• NAVIGATING THE CHIEF MARKETING OFFICER’S DUAL MANDATE: A STUDY OF TENSIONS BETWEEN ENTREPRENEURIAL INNOVATION AND OPERATIONAL EFFICIENCY

  Jajang Jamaludin , Lukmanul Hakim , Dahrul Aman Harahap

  3200-3208

  2026-05-16

  Statistics: 49

• THE DARK SIDE OF PERSONALIZATION: WHEN DATA-DRIVEN CUSTOMIZATION ERODES PERCEIVED AUTONOMY AND TRIGGERS REACTANCE

  Neni Asmayati , Lukmanul Hakim , Dahrul Aman Harahap

  2290-2297

  2026-04-11

  Statistics: 508