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• FIELD EXPERIMENTS IN MARKETING: A PRACTICAL GUIDE FOR ADDRESSING EXTERNAL VALIDITY AND ETHICAL CHALLENGES IN COLLABORATION WITH FIRMS

  Yeni Idayusi , Lukmanul Hakim , Dahrul Aman Harahap

  2198-2204

  2026-04-09

  Statistics: 474

• NEUROETHICAL CONSIDERATIONS IN NEUROMARKETING: A FRAMEWORK FOR RESPONSIBLE RESEARCH AND APPLICATION

  Khairul Putra , Lukmanul Hakim , Dahrul Aman Harahap

  2282-2289

  2026-04-11

  Statistics: 298

• THE QUANTIFIED EMPLOYEE: NAVIGATING THE PRIVACY-PERFORMANCE PARADOX IN PEOPLE ANALYTICS

  Suwinto , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2681-2689

  2026-05-02

  Statistics: 0

• EXPLORING BOYCOTT MOVEMENTS AND RELIGIOUS AGRICULTURAL PRACTICES IN CONSUMER PURCHASING DECISIONS IN INDONESIA

  Hanif Zafran Akbar , Hadi Peristiwo , Hendrieta Ferieka , Suryani Suryani , Efi syarifudin

  1619-1626

  2026-01-30

  Statistics: 712

• THE ROLE OF SOCIAL NETWORKS IN SHAPING HUMAN BEHAVIOUR

  Asmita Debbarma

  797-804

  2024-03-02

  Statistics: 322