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• FROM INSIGHT TO IMPACT: A FRAMEWORK FOR INTEGRATING REAL-TIME SOCIAL LISTENING INTO STRATEGIC MARKETING DECISION CYCLES

  Christina Maria Attonete , Lukmanul Hakim , Dahrul Aman Harahap

  3192-3199

  2026-05-16

  Statistics: 129

• THE TALENT PIPELINE: DEVELOPING AND RETAINING A FUTURE-READY MARKETING TEAM

  Susi , Lukmanul Hakim , Dahrul Aman Harahap

  2205-2213

  2026-04-09

  Statistics: 541

• FROM DATA TO DECISIONS: A MODERN MARKETING MANAGER'S GUIDE

  Alpizar , Lukmanul Hakim , Dahrul Aman Harahap

  2264-2272

  2026-04-11

  Statistics: 377

• DIGITALIZATION OF MSMES: UTILIZING SOCIAL MEDIA AS A MARKETING TOOL

  Asnimar

  3688-3692

  2025-10-02

  Statistics: 429

• THE TEMPORAL DYNAMICS OF CUSTOMER JOURNEY EMOTIONS: A CONTINUOUS-TIME MODELING APPROACH

  Tara Hasbelita , Lukmanul Hakim , Dahrul Aman Harahap

  2384-2391

  2026-04-12

  Statistics: 422