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• ANALYSIS OF SERVICE QUALITY IN AN EFFORT TO IMPROVE MEMBER SATISFACTION (CASE STUDY ON PT.PIM SHARIA EMPLOYEE COOPERATIVES)

  Amelia , Indah Fadhillah , Ratri Pangestika , Zihan Charunnisa , Rico Nur Ilham

  1191-1197

  2023-01-28

  Statistics: 399

• THE REPLICATION CRISIS IN MARKETING: A FIELD-SPECIFIC DIAGNOSIS AND PRESCRIPTIONS FOR IMPROVING METHODOLOGICAL RIGOR

  Indra Hidayat , Lukmanul Hakim , Dahrul Aman Harahap

  2229-2236

  2026-04-09

  Statistics: 812

• ANALYSIS OF BANANA SALE MARKETING IN PANTON LABU DISTRICT, NORTH ACEH

  Supristiwendi , Muhammad Jamil , Silvia Anzhita

  591-598

  2023-08-27

  Statistics: 347

• FROM INSIGHT TO IMPACT: A FRAMEWORK FOR INTEGRATING REAL-TIME SOCIAL LISTENING INTO STRATEGIC MARKETING DECISION CYCLES

  Christina Maria Attonete , Lukmanul Hakim , Dahrul Aman Harahap

  3192-3199

  2026-05-16

  Statistics: 150

• THE EFFECT OF SENSATIONAL ADVERTISING, CELEBRITY ENDORSE, AFFILIATE MARKETING AND PRODUCT VARIATION ON CONSUMER BUYING INTEREST IN SCARLETT PRODUCTS (Case Study of Economics and Business Students of Universitas Malikussaleh)

  Ulan Tari , M. Subhan , Heriyana , T. Edyansyah

  721-725

  2025-05-04

  Statistics: 435

• CROSS-CULTURAL MARKETING RESEARCH: ADVANCING MEASUREMENT INVARIANCE PRACTICES FOR ROBUST EQUIVALENCE TESTING

  Sistiana , Lukmanul Hakim , Dahrul Aman Harahap

  2214-2220

  2026-04-09

  Statistics: 565

• METAVERSE MARKETING: CONCEPTUAL FOUNDATIONS AND A RESEARCH AGENDA FOR BRAND PRESENCE, COMMUNITY, AND COMMERCE

  Subekti , Lukmanul Hakim , Tibrani

  2375-2383

  2026-04-12

  Statistics: 512

• STUDY ON EFFECTIVE MARKETING STRATEGIES TO INCREASING ACTIVE USERS OF THE SITRAB APPLICATION OF PUPR SERVICE OF WEST ACEH

  Jhony Howord , Cut Mega Putri

  1236-1241

  2023-02-10

  Statistics: 292

• FLORIST'S MSME MARKETING STRATEGY IN INCREASING SALES AND BUSINESS COMPETITIVENESS

  Suryani Lubis , Marina , Muhammad Ibrahim , Ariful Maulana , Amru Usman

  1076-1080

  2026-01-25

  Statistics: 284

• THE INFLUENCE OF SOCIAL MEDIA MARKETING, TOURISM FACILITIES AND CUSTOMER SATISFACTION ON THE INTEREST OF RE-VISITING TOURISTS IN MEPAR CAMPING TAKENGON

  Wahda Tunisa , Jullimursyida , Chalirafi , M. Subhan

  1496-1506

  2024-08-14

  Statistics: 389

• THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION AND INNOVATION CAPABILITY ON THE COMPETITIVENESS OF MSMEs AND ITS IMPACT ON MARKETING PERFORMANCE OF MSMEs IN LHOKSEUMAWE CITY

  Muhammad Hayani , Rusydi Abubakar , Heriyana , Ikramuddin , Darmawati , Nurainun

  1992-2001

  2024-10-22

  Statistics: 641

• THE IMPLEMENTATION OF GREEN MARKETING IN INDONESIA

  Rahayu Lestari , Resti Hardini , Melati , Kumba Digdowiseiso , ha Rofusila Abu Hasan

  750-754

  2024-03-02

  Statistics: 464

• FACTORS AFFECTING PERFORMANCE SMALL-SCALE AQUACULTURE PONDS IN PANGKEP DISTRICT

  Purnama Sari , Muhammad Azis , Samirah Dunakhir

  1031-1043

  2023-10-14

  Statistics: 207

• NEUROETHICAL CONSIDERATIONS IN NEUROMARKETING: A FRAMEWORK FOR RESPONSIBLE RESEARCH AND APPLICATION

  Khairul Putra , Lukmanul Hakim , Dahrul Aman Harahap

  2282-2289

  2026-04-11

  Statistics: 384

• THE INFLUENCE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON CONSUMERS' DECISIONS TO VISIT WARKOP AGAM SETIA BUDI, MEDAN CITY

  Melisa Siahaan , Indawati Lestari

  663-670

  2025-02-28

  Statistics: 180

• DIGITAL MARKETING STRATEGY, BRANDING IN INCREASING TRUST AND SALES AT PT AGRODANA FUTURES

  Arrum Mawarni , Bowo Santoso

  1187-1192

  2025-06-14

  Statistics: 532

• THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON CONSUMER LOYALTY IN SUPPORTING THE ACHIEVEMENT OF SDGS IN THE RETAIL INDUSTRY

  Dindin Aminudin , Abu Naim , Fachmi Al Faroqi , Ikraman , Nor Fatah Ulinnuha , Danu Noval Ramadhoni

  2395-2400

  2025-08-17

  Statistics: 512

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND TRUST ON THE DECISION TO PURCHASE ORGANIC VEGETABLES WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN THE BRASTAGI SUPERMARKET, MEDAN CITY

  Cut Dian Izabella , Yusniar Lubis , Syaifuddin

  886-894

  2024-04-09

  Statistics: 109

• THE DETERMINANTS OF GREEN PURCHASING BEHAVIOR

  Rahayu Lestari , Resti Hardini , Melati , Kumba Digdowiseiso , Safiek Mokhlis

  686-692

  2024-03-01

  Statistics: 216

• THE ROLE OF ENTREPRENEURIAL ORIENTATION AND MARKETING PERFORMANCE IN MAINTAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN COFFEE SHOPS IN MEDAN

  Dona Tri Ardillah , Bunga Aditi , Sunaryo

  3534-3560

  2025-09-20

  Statistics: 560

• MARKETING STRATEGIES IN INCREASING SALES VOLUME IN MICRO SMALL AND MEDIUM ENTERPRISES FOR TRABAS GEPREK CHICKEN

  M.Subhan , Ramadani Kaloko , Khalida Zia Siallagan , Eliya Hazni

  1251-1258

  2023-11-30

  Statistics: 267

• THE SYNERGY OF HUMAN AND AI CREATIVITY: AN EXPERIMENT IN CO-CREATING EFFECTIVE MARKETING CONTENT

  Ma’rifah , Lukmanul Hakim , Tibrani

  2487-2494

  2026-04-18

  Statistics: 334

• THE INFLUENCE OF CONTENT MARKETING STRATEGIES AND SERVICE QUALITY ON WORD OF MOUTH THROUGH STUDENT SATISFACTION AT STIM SUKMA MEDAN

  Syahrida Khairani , Paham Ginting , Beby Karina Fawzeea Sembiring

  1850-1853

  2025-08-04

  Statistics: 291

• NAVIGATING THE CHIEF MARKETING OFFICER’S DUAL MANDATE: A STUDY OF TENSIONS BETWEEN ENTREPRENEURIAL INNOVATION AND OPERATIONAL EFFICIENCY

  Jajang Jamaludin , Lukmanul Hakim , Dahrul Aman Harahap

  3200-3208

  2026-05-16

  Statistics: 51

• CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR

  Arios Zeus Sandry , Lukmanul Hakim , Tibrani

  2462-2469

  2026-04-18

  Statistics: 330