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• HOW INFLUENCERS AND ONLINE CUSTOMER REVIEWS SHAPE REPURCHASE INTENTION IN FAST-FOOD MSMES: THE MEDIATING ROLE OF CUSTOMER TRUST AND THE MODERATING ROLE OF PRODUCT INVOLVEMENT

  Rizma Fauziyah , Agus Hermawan , Madziatul ChuriyMala

  5809-5828

  2026-08-10

  Statistics: 0

• THE INFLUENCE OF ONLINE CUSTOMER RATINGS, ONLINE CUSTOMER REVIEWS, AND PRICE PERCEPTIONS ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE (Study on FEB Management Students Universitas Malikussaleh)

  Adnan , Rusydi Abubakar , Heriyana , Andri Ani Nur

  1631-1637

  2024-09-30

  Statistics: 759

• THE INFLUENCE OF ONLINE CUSTOMER REVIEWS, ONLINE CUSTOMER RATINGS, AND STAR SELLERS ON CONSUMER TRUST IN THE SHOPEE MARKETPLACE IN LHOKSEUMAWE CITY

  Monica Juliani Sagala , Ikramuddin , Adnan , Mariyudi

  1915-1920

  2024-10-14

  Statistics: 657

• THE INFLUENCE OF BEAUTY VLOGGER, ONLINE CUSTOMERREVIEWAND IMPULSE BUYING DECISIONS, ON INTEREST TO BUY ONLINE ON SOMETHINC SKINCARE PRODUCTS (Case study on students of the Faculty of Economics and Business of Universitas Malikussaleh )

  Zikra , Jullimursyida , M.Subhan , Chalirafi

  1793-1802

  2024-09-30

  Statistics: 505

• THE INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEWS AND INFLUENCER ENDORSEMENTS ON PURCHASE DECISIONS MODERATED BY CONSUMER TRUST ON THE TIKTOKSHOP MARKETPLACE IN JAKARTA

  Sarah Ratu Alizia , Imam Suryono , Sri Sukartono Nathadiharja

  5870-5884

  2026-08-10

  Statistics: 0