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• THE ROLE OF PERCEIVED VALUE IN MEDIATING THE EFFECT OF PACKAGING DESIGN AND BRAND IMAGE ON PURCHASE INTENTION OF PENTOLAN

  Nicholas Alexander , Michael Ricky Sondak

  3410-3420

  2026-05-20

  Statistics: 0

• PRODUCT STRATEGY, BRAND EQUITY, AND SERVICE QUALITY EFFECTS ON PURCHASE INTENTION AMONG LINOW LAKE TOURISTS

  Silvya Lefina Mandey , Victor Paskah Kalawat Lengkong , Jenny Emma Agustin Kandou

  1187-1193

  2026-01-31

  Statistics: 538

• STRATEGIES FOR INCREASING THE SUPPLY OF INSTANT RED GINGER PRODUCTS BY THE RAJA BAWANG SME

  Mohammad Reyvaldi , Muh. Fahruddin Nurdin

  3672-3676

  2025-09-29

  Statistics: 277

• CONSUMER PERCEPTION ANALYSIS OF HERBAVITA: A FUNCTIONAL READY-TO-DRINK SPICE BEVERAGE BASED ON LOCAL WISDOM IN SOUTH LAMPUNG

  Tyasto Prima Ahmadi , Aevita Ainun Niha , Lenggo Geni Katlin Jambak , Yulia Puspita Sari

  2007-2008

  2025-07-27

  Statistics: 673