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• PRIVACY CALCULUS IN THE ERA OF ZERO-PARTY DATA: HOW VALUE EXCHANGE FRAMING SHAPES WILLINGNESS TO DISCLOSE

  Shinta Widyastati , Lukmanul Hakim , Tibrani

  2400-2407

  2026-04-12

  Statistics: 535

• THE DARK SIDE OF PERSONALIZATION: WHEN DATA-DRIVEN CUSTOMIZATION ERODES PERCEIVED AUTONOMY AND TRIGGERS REACTANCE

  Neni Asmayati , Lukmanul Hakim , Dahrul Aman Harahap

  2290-2297

  2026-04-11

  Statistics: 508

• THE QUANTIFIED EMPLOYEE: NAVIGATING THE PRIVACY-PERFORMANCE PARADOX IN PEOPLE ANALYTICS

  Suwinto , Dhenny Asmarazisa , Catur Fatchu Ukhriyawati

  2681-2689

  2026-05-02

  Statistics: 37

• NEUROETHICAL CONSIDERATIONS IN NEUROMARKETING: A FRAMEWORK FOR RESPONSIBLE RESEARCH AND APPLICATION

  Khairul Putra , Lukmanul Hakim , Dahrul Aman Harahap

  2282-2289

  2026-04-11

  Statistics: 368

• USER DATA SECURITY IN E-COMMERCE APPLICATIONS: A CASE STUDY ON SHOOPE AND TOKOPEDIA

  Niswatul Ajmi , Audya Cantika Putri , Rayyan Firdaus

  1665-1669

  2025-07-13

  Statistics: 761

• FIELD EXPERIMENTS IN MARKETING: A PRACTICAL GUIDE FOR ADDRESSING EXTERNAL VALIDITY AND ETHICAL CHALLENGES IN COLLABORATION WITH FIRMS

  Yeni Idayusi , Lukmanul Hakim , Dahrul Aman Harahap

  2198-2204

  2026-04-09

  Statistics: 648

• THE ROLE OF SOCIAL NETWORKS IN SHAPING HUMAN BEHAVIOUR

  Asmita Debbarma

  797-804

  2024-03-02

  Statistics: 337

• THE IMPLEMENTATION OF SERVICE QUALITY METHODS

  Elwisam , Suadi Sapta Putra , Rahayu Lestari , Kumba Digdowiseiso , Abdul Hafaz Ngah

  671-676

  2024-03-01

  Statistics: 265

• DIGITAL TRANSFORMATION IN LOCAL GOVERNANCE: OPPORTUNITIES, CHALLENGES AND STRATEGIES

  Asmita Debbarma , Ajay Sharma. C

  152-156

  2023-12-26

  Statistics: 366