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• PRODUCT STRATEGY, BRAND EQUITY, AND SERVICE QUALITY EFFECTS ON PURCHASE INTENTION AMONG LINOW LAKE TOURISTS

  Silvya Lefina Mandey , Victor Paskah Kalawat Lengkong , Jenny Emma Agustin Kandou

  1187-1193

  2026-01-31

  Statistics: 609

• EVALUATING ALTERNATIVE PRODUCTION STRATEGIES FOR CLAMP SADDLE PRODUCTS TO IMPROVE PROFITABILITY: A CASE STUDY OF PT SENTRA PIPA NUSANTARA

  Adityo Ramadhan , Gatot Yudoko

  4915-4954

  2026-07-25

  Statistics: 0

• STRATEGY TO INCREASE ANNUAL PREMIUM EQUIVALENT (APE) FROM BANCASSURANCE PRODUCTS AT BCA REGIONAL OFFICE V MEDAN

  Pinta Serli Waty Lumban Toruan , Nazaruddin , Meilita Tryana Sembiring

  391-394

  2025-01-27

  Statistics: 554

• THE EFFECT OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE PERCEPTION ON PURCHASE DECISIONS

  Risa Wininda , Rodi Syafrizal , Nursaimatussaddiya

  1155-1165

  2025-06-17

  Statistics: 491

• STRATEGIES FOR DEVELOPING THE COMPETITIVENESS OF HOUSEHOLD FOOD-PRODUCT MSMEs IN SOUTH CENTRAL TIMOR REGENCY

  Elsiana Brikmar , Doppy Roy Nendissa , Agus A. Nalle

  5364-5375

  2026-07-26

  Statistics: 0

• PRODUCT INNOVATION AND DIGITAL MARKETING STRATEGIES IN ICED TEA BUSINESSES TO ATTRACT MILLENNIAL CONSUMERS

  Adam Julpahmi , Muhammad Galang Arraji , Kyla Putri Ardelia , Tia Nabila , Muhammad Riyadhul Alifia , Kansha Dwi Nuraini , Alfito Anhar , Abu Naim

  1670-1673

  2025-07-21

  Statistics: 222

• MARKETING STRATEGY FOR OIL PALM NURSERY WITH A SWOT ANALYSIS APPROACH AT PT. UTAMA KARYA TANI

  Reva Revanza , Hamzah Manurung , Tifany Zia Aznur

  4819-4829

  2026-07-25

  Statistics: 0

• DEVELOPMENT STRATEGY OF SIAMESE ORANGE FARMING ON PEATLAND IN SUMBER BAKTI VILLAGE, DARUL MAKMUR DISTRICT, NAGAN RAYA REGENCY

  Khairuman , Teuku Athaillah , Bagio , Ira Manyamsari

  383-391

  2024-01-30

  Statistics: 356

• STRATEGIES FOR INCREASING THE SUPPLY OF INSTANT RED GINGER PRODUCTS BY THE RAJA BAWANG SME

  Mohammad Reyvaldi , Muh. Fahruddin Nurdin

  3672-3676

  2025-09-29

  Statistics: 327

• THE MECHANISM OF THE LIFE CYCLE OF THE CONSUMER GOODS INDUSTRY SECTOR OF INDOMIE PRODUCTS AT PT.INDOFOOD SUKSES MAKMUR TBK.

  Rico Nur Ilham , Amelia , Cut Zahrani , Indah Fadhillah , Ratri Pangestika

  968-973

  2023-10-10

  Statistics: 426

• THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS ON ADES PACKAGED DRINKING WATER (AMDK) (Case Study: On Students of the Faculty of Economics and Business, Universitas Malikussaleh)

  Putri Minda Sari , Halida Bahri , Jullimursyida , Agustinawati

  12-20

  2024-12-24

  Statistics: 466

• THE INFLUENCE OF PRODUCT QUALITY, PRICE AND TRUST ON THE DECISION TO PURCHASE ORGANIC VEGETABLES WITH BRAND IMAGE AS AN INTERVENING VARIABLE IN THE BRASTAGI SUPERMARKET, MEDAN CITY

  Cut Dian Izabella , Yusniar Lubis , Syaifuddin

  886-894

  2024-04-09

  Statistics: 134

• MARKETING MIX STRATEGY OF ACEH FOREST KELULUT HONEY IN NORTH ACEH DISTRICT

  Halida Bahri , Agustinawati , Samsidar

  587-592

  2025-03-23

  Statistics: 380

• INTERNATIONAL OPERATIONS MANAGEMENT IN INDIA

  Rico Nur Ilham , Intan Eliana Putri , Fitri Randini , Naila Salsabila Kusayuningrum

  649-654

  2023-06-30

  Statistics: 638

• ANALYSIS OF MUUN UMKM MARKETING STRATEGY IN INCREASING BUYING INTEREST AND CUSTOMER SATISFACTION

  Dwi Sagita , Nurul Alya Abdi , Muhammad Faris Al-Muzaki , Egi Utami Jailani , Rusydi Abubakar

  1082-1087

  2025-12-25

  Statistics: 587

• STRATEGY FOR INTEGRATING SOCIAL SECURITY PROTECTION INTO SPORTS EVENTS

  Jeperson Pardede , Noer Azam Achsani , Hendro Sasongko

  4536-4546

  2026-07-06

  Statistics: 17

• THE INFLUENCE OF THE MARKETING MIX (7P) ON CONSUMER PURCHASING DECISIONS (CASE STUDY KUTARADJA FRIED CHICKEN DARUSSALAM)

  Linda Santri , Nova Suryani

  2087-2096

  2025-08-03

  Statistics: 558

• COMPETING IN PLATFORM ECOSYSTEMS: A STRATEGIC FRAMEWORK FOR COMPLEMENTOR FIRMS' MARKETING AND INNOVATION CHOICES

  Darma Rahmat Suraja , Lukmanul Hakim , Tibrani

  3306-3313

  2026-06-01

  Statistics: 139

• THE INFLUENCE OF EMOTIONAL BRANDING, PERSONAL SELLING AND ELECTRONIC WORD OF MOUTH ON CONSUMER LOYALTY OF VASELINE PRODUCTS

  Fransiska Mariana Unenor , Nadia Sasmita Wijayanti , Yonas F. Riwu

  2265-2274

  2025-08-04

  Statistics: 367

• THE EFFECT OF THE MARKETING MIX STRATEGY ON CONSUMER BUYING INTEREST IN SMALL AND MEDIUM MICRO BUSINESSES (UMKM) KAMPUNG LALANG STOP KINOY

  Sri Winda Hardiyanti Damanik , Kumala Vera Dewi , Rakhmawati Purba

  305-314

  2022-05-30

  Statistics: 870

• THE SERVITIZATION PARADOX: MARKETING'S ROLE IN THE TRANSITION FROM PRODUCT-CENTRIC TO SOLUTION-CENTRIC BUSINESS MODELS

  Natasya Nurkhalita , Lukmanul Hakim , Tibrani

  2871-2880-

  2026-05-02

  Statistics: 130

• PERFORMANCE IMPROVEMENT ANALYSIS OF THE 35,000 MSME FAMILY CHIK TOSEBAR DEVELOPMENT

  Muhammad Nassa Ie , Muhammad Thoriq Al-Khairiri , Isra Jannah Yanti Zai , Khairil Anwar , Saharuddin

  957-964

  2022-01-30

  Statistics: 271

• THE EFFECT OF FEAR OF MISSING OUT (FOMO) AS AN INDICATOR OF VIRAL PRODUCT PURCHASE DECISIONS BY HEDONICALLY ORIENTED STUDENTS

  Shally Ruth Yuliana Manik , Hadijah Zoya , Amelia Situmorang , Tria Anggina , Rafael Krismahendra Panjaitan , Andi Taufiq Umar

  914-918

  2025-05-22

  Statistics: 585

• ACTUAL BEHAVIORAL STRATEGY AND CONVENIENCE TOWARDS CONSUMER SATISFACTION THROUGH BRAND IMAGE UMKM IN MEDAN CITY

  Bunga Aditi

  254-266

  2024-12-30

  Statistics: 380

• UTILIZATION OF DATA-BASED HUMAN RESOURCE MANAGEMENT APPLICATIONS IN IMPROVING EMPLOYEE PERFORMANCE AT CV MEKAR JAYA GROUP

  M. Fulviano Cahya Hadi Kusuma

  1334-1342

  2025-06-30

  Statistics: 454