Vol. 3 No. 11 (2024): OCTOBER

Published: 2024-10-30

In this issue (Vol. 3 No. 11 (2024): October), we have processed 40 submitted manuscripts. Ten articles were declined after initial review by the editor,  Ten articles were  declined after the peer review process, and Twenty articles were published.

In this issue ( Vol. 3  No. 11 (2024): October), All of the published articles were authored/co-authored by 78 authors from 5 Institutions and 2 Countries (India, and Indonesia) i.e. Degre Collage Kupwara (India), Universitas Sumatera Utara (Indonesia),Universitas Malikussaleh (Indonesia), Universitas Syiah Kuala (Indonesia), and Universitas Islam Kebangsaan (Indonesia).

https://doi.org/10.54443/ijset.v3i11

Articles
THE INFLUENCE OF CUSTOMER EXPERIENCE, CUSTOMER SATISFACTION AND CUSTOMER BONDING ON CUSTOMER LOYALTYON SKINTIFIC SKINCARE PRODUCTS IN LHOKSEUMAWE CITY
Adnan,  Universitas Malikussaleh
Putri Faradila,  Universitas Malikussaleh
Syamsul Bahri,  Universitas Malikussaleh
Rahmaniar,  Universitas Malikussaleh
PDF
490 109 Page 1897-1909
THE EFFECT OF WORK DISCIPLINE AND WORKLOAD ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS A VARIABLE INTERVENING AT PT. SUCOFINDO MEDAN BRANCH
Intan Febrizi Nasution,  Universitas Sumatera Utara
Yeni Absah,  Universitas Sumatera Utara
Syahyunan,  Universitas Sumatera Utara
PDF
169 78 Page 1864-1870
HUMAYUN’S EXILE: A STUDY OF REFUGEE POLITICS IN EARLY MODERN EMPIRES
Khalid Bashir,  Senior Assistant Professor History Govt. Degree College Kupwara
Ishfaq Ahmad Mir,  Senior Assistant Professor History Govt. Degree College Kupwara
PDF
255 137 Page 2032-2041
THE INFLUENCE OF BRAND EQUITY ON DECISIONS PURCHASE OPPO BRAND SMARTPHONE BY COMMUNITIES IN BIREUEN DISTRICT
Fina Wahyuni,  Universitas Malikussaleh
T. Edyansyah,  Universitas Malikussaleh
Halida Bahri,  Universitas Malikussaleh
Muchsin,  Universitas Malikussaleh
PDF
585 92 Page 1945-1952
THE EFFECT OF ACCOUNTABILITY AND TRANSPARENCY ON ASSET MANAGEMENT AT THE BPKD OF BIREUEN DISTRICT
Nurul Azmi,  Universitas Islam Kebangsaan Indonesia
Rozana Putri,  Universitas Islam Kebangsaan Indonesia
Saryati,  Universitas Islam Kebangsaan Indonesia
PDF
466 58 Page 1460-1472
THE EFFECT OF SHOPEE LIVE FEATURES AND INFORMATION QUALITY ON ONLINE IMPULSIVE BUYING OF FASHION PRODUCTS (CASE STUDY ON STUDENTS AS E-COMMERCE CUSTOMERS SHOPEE AT THE FACULTY OF ECONOMICS AND BUSINESS)
Syahrul Hidayat,  Universitas Malikussaleh
Khairina AR,  Universitas Malikussaleh
Jullimursyida,  Universitas Malikussaleh
Halida Bahri,  Universitas Malikussaleh
PDF
485 101 Page 2023-2032
THE INFLUENCE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND WORK LIFE BALANCE ON NURSES COMMITMENT IN REGIONAL PUBLIC HOSPITAL Dr. ZUBIR MAHMUD ACEH TIMUR WITH JOB SATISFACTION AS AN INTERVENING VARIABLE
Nurul Fajri,  Universitas Malikussaleh
Aiyub Yahya,  Universitas Malikussaleh
Ibrahim Qamarius,  Universitas Malikussaleh
A Hadi Arifin,  Universitas Malikussaleh
Mariyudi,  Universitas Malikussaleh
Yanita,  Universitas Malikussaleh
PDF
510 93 Page 1921-1935
THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION AND INNOVATION CAPABILITY ON THE COMPETITIVENESS OF MSMEs AND ITS IMPACT ON MARKETING PERFORMANCE OF MSMEs IN LHOKSEUMAWE CITY
Muhammad Hayani,  Universitas Malikussaleh
Rusydi Abubakar,  Universitas Malikussaleh
Heriyana,  Universitas Malikussaleh
Ikramuddin,  Universitas Malikussaleh
Darmawati,  Universitas Malikussaleh
Nurainun,  Universitas Malikussaleh
PDF
608 96 Page 1992-2001
ACADEMIC SUPERVISION BY THE SCHOOL PRINCIPAL IN IMPROVING JUNIOR HIGH SCHOOL TEACHERS' PERFORMANCE IN SUSOH DISTRICT, SOUTHWEST ACEH REGENCY
Mira Puspita,  Universitas Syiah Kuala
Nasir Usman,  Universitas Syiah Kuala
Qismullah Yusuf,  Universitas Syiah Kuala
PDF
200 61 Page 1887-1896
THE EFFECT OF PRODUCT REVIEWS, TRUST, AND PRICE ON PURCHASE DECISIONS IN THE TIKTOKSHOP MARKETPLACE ON MALIKUSSALEH UNIVERSITY STUDENTS
Rini Maulinda,  Universitas Malikussaleh
Heriyana,  Universitas Malikussaleh
Siti Maimunah,  Universitas Malikussaleh
M. Subhan,  Universitas Malikussaleh
PDF
372 104 Page 1976-1983
THE INFLUENCE OF PRICE, USER EASE AND TRUST ON CONSUMER BUYING INTEREST ON THE E-COMMERCE PLATFORM ON THE LAZADA SITE IN LHOKSEUMAWE CITY
Mahfuza,  Universitas Malikussaleh
T. Edyansyah,  Universitas Malikussaleh
Muchsin,  Universitas Malikussaleh
Khairina,  Universitas Malikussaleh
PDF
425 81 Page 1871-1876
THE INFLUENCE OF STORE ATMOSPHERE, LOCATION AND SERVICE QUALITY TO CUSTOMER SATISFACTION OF GRIYA KUPI LHOKSEUMAWE CITY
Sakinah Tul Marhamah Harahap,  Universitas Malikussaleh
T Edyansyah,  Universitas Malikussaleh
Muchsin,  Universitas Malikussaleh
Ikramuddin,  Universitas Malikussaleh
PDF
416 93 Page 1954-1959
COMPARATIVE ANALYSIS OF EMPLOYEE SATISFACTION LEVELS PTPN IV REGIONAL I MEDAN AFTER HOLDINGISAS
Afzalia,  Universitas Sumatera Utara
Harmein Nasution,  Universitas Sumatera Utara
Yeni Absah,  Universitas Sumatera Utara
PDF
198 78 Page 1857-1863
THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE ON DECISION TO BUY SAMSUNG SMARTPHONES (CASE STUDY ON EMPLOYEES OF PT ANGKASA PURA AVIASI KUALANAMU INTERNATIONAL AIRPORT)
Akhmad Syarif Sinaga,  Universitas Sumatera Utara
Arlina Nurbaity Lubis,  Universitas Sumatera Utara
Beby Karina Fawzeea Sembiring,  Universitas Sumatera Utara
PDF
435 84 Page 2031-2040
THE INFLUENCE OF BRAND PLACEMENT PRODUCT HAND BODY SCARLETT WHITENING IN KOREA TODAY'S WEBTOON ON BRAND AWARENESS AND PURCHASE INTENTION PRODUCT HAND BODY SCARLETT WHITENING
Balqis Aurora Ariani,  Universitas Malikussaleh
Nurainun,  Universitas Malikussaleh
Muchsin,  Universitas Malikussaleh
M. Subhan,  Universitas Malikussaleh
PDF
420 108 Page 1936-1944
THE INFLUENCE OF PROMOTION THROUGH SOCIAL MEDIA , E-WOM AND BRAND AMBASSADOR ON EMINA PRODUCT PURCHASE DECISION (Case Study on Malikussaleh University Students)
Putri Aklima,  Universitas Malikussaleh
Jullimursyida,  Universitas Malikussaleh
Naufal Bachri,  Universitas Malikussaleh
Mariyudi,  Universitas Malikussaleh
PDF
439 96 Page 1829-1837
THE EFFECT OF GREEN ORGANIZATIONAL CULTURE, GREEN TRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR WITH ORGANIZATIONAL COMMITMENTAS A MEDIATION VARIABLE AT LANGSA CITY GENERAL HOSPITAL
Hasrianti,  Universitas Malikussaleh
Ibrahim Qamarius,  Universitas Malikussaleh
Yanita,  Universitas Malikussaleh
Faisal Matriadi,  Universitas Malikussaleh
Yulius Dharma,  Universitas Malikussaleh
Darmawati Mucthar,  Universitas Malikussaleh
PDF
616 80 Page 2008-2022
THE INFLUENCE OF ONLINE CUSTOMER REVIEWS, ONLINE CUSTOMER RATINGS, AND STAR SELLERS ON CONSUMER TRUST IN THE SHOPEE MARKETPLACE IN LHOKSEUMAWE CITY
Monica Juliani Sagala,  Universitas Malikussaleh
Ikramuddin,  Universitas Malikussaleh
Adnan,  Universitas Malikussaleh
Mariyudi,  Universitas Malikussaleh
PDF
513 73 Page 1915-1920
THE INFLUENCE OF BRAND LOVE, BRAND IDENTITY, AND BRAND IMAGE ON BRAND LOYALTY TO MAKE OVER PRODUCTS
Cindy Fatia Suhelen,  Universitas Malikussaleh
Nurainun,  Universitas Malikussaleh
Siti Maimunah,  Universitas Malikussaleh
Rusydi Abubakar,  Universitas Malikussaleh
PDF
486 105 Page 1984-1991
PRINCIPAL DEVELOPMENT OF CERTIFIED TEACHERS TO ENHANCE THE QUALITY OF LEARNING IN BABAHROT DISTRICT ELEMENTARY SCHOOLS, SOUTHWEST ACEH REGENCY
Irfandri,  Universitas Syiah Kuala
Khairuddin,  Universitas Syiah Kuala
Bahrun,  Universitas Syiah Kuala
PDF
242 65 Page 1877-1886