Vol. 4 No. 4 (2025): MARCH

Published: 2025-03-30

In this issue (Vol. 4 No. 4 (2025): March), we have processed 46 submitted manuscripts. Ten articles were declined after initial review by the editor,  Ten articles were  declined after the peer review process, and Twenty Six articles were published.

In this issue (Vol. 4 No. 4 (2025): March), All of the published articles were authored/co-authored by 80 authors from 8 Institutions and 2 Countries (India and Indonesia) i.e. Degre collage Botate (India), Universitas Malikussaleh (Indonesia), Universitas Medan Area (Indonesia), Universitas Harapan Medan (Indonesia), Universitas Negeri Medan (Indonesia), UPT. SDN 04 Silaut (Indonesia), UPT. SDN 05 Taratak Bukareh (Indonesia), and Universitas Al-Azhar (Indonesia).

https://doi.org/10.54443/ijset.v4i4

Articles
HISTORICAL TRACES OF JAVANESE SCRIPT: ANALYSIS OF DEVELOPMENT AND CULTURAL ROLE
Fifi Fatha,  Universitas Negeri Medan
Muhammad Ray Jhon,  Universitas Negeri Medan
Sarah Clarissa Hutagalung,  Universitas Negeri Medan
Syahrani,  Universitas Negeri Medan
Asini Rohana Silaban,  Universitas Negeri Medan
Flores Tanjung,  Universitas Negeri Medan
PDF
193 255 Page 635-639
THE INFLUENCE OF CELEBRITY ENDORSERS, ADVERTISING AND CREATIVE SALES PROMOTION ON PURCHASE INTENTION IN E-COMMERCE
Teuku Zulkarnaen,  Universitas Malikussaleh
Yayang Tiara,  Universitas Malikussaleh
Mariyudi ,  Universitas Malikussaleh
Heriyana ,  Universitas Malikussaleh
PDF
400 52 Page 455-464
THE INFLUENCE OF ORGANIZATIONAL CREATIVITY AND ORGANIZATIONAL INNOVATION ON ORGANIZATIONAL PERFORMANCE IN PT. NUSANTARA PLANTATIONS IV REGIONAL I MEDAN
Isma Nanda Saputri,  Universitas Medan Area
Hery Syahrial,  Universitas Medan Area
Tohap Parulian Sihombing,  Universitas Medan Area
PDF
302 66 Page 693-700
THE IMPACT OF ELECTRICITY, CO₂ EMISSIONS, AND FOSSIL ENERGY ON INDONESIA'S ECONOMIC GROWTH
Nazla Salsabila,  Universitas Malikussaleh
Jariah Abubakar,  Universitas Malikussaleh
PDF
208 71 Page 617-628
THE INFLUENCE OF MARKETING COMMUNICATION, CUSTOMER EXPERIENCE, AND RELATIONSHIP MARKETING ON CUSTOMER SATISFACTION (Case Study on Havana Garden Cafe, Bireuen Regency)
Sarah Nurfadilla C,  Universitas Malikussaleh
M. Subhan,  Universitas Malikussaleh
Mariyudi,  Universitas Malikussaleh
Teuku Zulkarnaen,  Universitas Malikussaleh
PDF
544 70 Page 1397-1404
THE EFFECT OF INVENTORY INTENSITY AND REAL EARNINGS MANAGEMENT ON TAX AVOIDANCE IN COMPANIES MINING SECTOR ON THE INDONESIA STOCK EXCHANGE 2020-2023
Crismes Ulina Ritonga,  Universitas Medan Area
Desy Astrid Anindya,  Universitas Medan Area
Ikbar Pratama,  Universitas Medan Area
PDF
256 69 Page 678-684
THE EFFECT OF OWNERSHIP CONCENTRATION, CASH HOLDING ON COMPANY VALUE WITH DIVIDEND PAYOUT RATIO AS AN INTERVENING VARIABLE
Septianar Sitorus,  Universitas Medan Area
Thezar Fiqih Hidayat Hasibuan,  Universitas Medan Area
Minda Muliana Br Sebayang,  Universitas Medan Area
PDF
107 97 Page 597-605
USER DATA SECURITY IN E-COMMERCE APPLICATIONS: A CASE STUDY ON SHOOPE AND TOKOPEDIA
Niswatul Ajmi,  Universitas Malikussaleh
Audya Cantika Putri,  Universitas Malikussaleh
Rayyan Firdaus,  Universitas Malikussaleh
PDF
542 50 Page 1665-1669
ANALYSIS OF DIGITAL MARKETING STRATEGY AND GOVERNMENT SUPPORT TOWARDS THE IMPROVEMENT OF THE CREATIVE ECONOMY IN DESTINATIONS LAKE TOBA TOURISM
Bunga Aditi,  Universitas Harapan Medan
PDF
198 61 Page 652-662
MARKETING MIX STRATEGY OF ACEH FOREST KELULUT HONEY IN NORTH ACEH DISTRICT
Halida Bahri,  Universitas Malikussaleh
Agustinawati,  Universitas Malikussaleh
Samsidar,  Universitas Malikussaleh
PDF
257 93 Page 587-592
THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) ON SYSTEMS MANAGEMENT INFORMATION
Ulya Salsabila,  Universitas Malikussaleh
Intan Maulina,  Universitas Malikussaleh
Rayyan Firdaus,  Universitas Malikussaleh
PDF
304 169 Page 1603-1607
"TABOO ON MARRIAGE WITHIN THE SAME SURNAME IN BATAK TOBA SOCIETY: HISTORICAL ROOTS AND CURRENT RELEVANCE"
Amelia Anggi Owein Bintang,  Universitas Negeri Medan
Azrina Hendri,  Universitas Negeri Medan
Jesica Anastasia Lumbanraja,  Universitas Negeri Medan
Flores Tanjung,  Universitas Negeri Medan
PDF
178 180 Page 640-644
THE INFLUENCE OF TOURIST ATTRACTION DEVELOPMENT, ATTRACTIVENESS AND PROMOTION ON TOURIST INTEREST (Case Study of Bur Telege Takengon Tourism, Aceh Tengah)
Ardi Sopian,  Universitas Malikussaleh
Hamdiah,  Universitas Malikussaleh
Siti Maimunah,  Universitas Malikussaleh
Munandar,  Universitas Malikussaleh
PDF
185 68 Page 536-541
THE INFLUENCE OF MANAGEMENT INFORMATION SYSTEM QUALITY ON USER SATISFACTION AND EMPLOYEE PERFORMANCE IN LOCAL GOVERNMENT AGENCIES
Saidatun Nuri,  Universitas Malikussaleh
Munasarah,  Universitas Malikussaleh
Rayyan Firdaus,  Universitas Malikussaleh
PDF
86 28 Page 1511-155
THE INFLUENCE OF PRODUCT QUALITY, PRICE AND PROMOTION ON CONSUMER LOYALTY TO LUWAK WHITE KOFFIE COFFEE PRODUCTS IN LHOKSEUMAWE CITY
Hafidh,  Universitas Malikussaleh
PDF
184 54 Page 629-634
ANALYSIS OF THE IMPACT OF COMPETENCY AS A MEDIATOR FOR HUMAN CAPITAL AND INNOVATION ORGANIZATIONAL CLIMATE ON EMPLOYEE PERFORMANCE
Umirtu,  Universitas Malikussaleh
A Hadi Arifin,  Universitas Malikussaleh
Darmawati,  Universitas Malikussaleh
Marbawi,  Universitas Malikussaleh
PDF
142 54 Page 65-77
THE EFFECT OF PRODUCT QUALITY, PRICE AND PROMOTION ON ACER LAPTOP PURCHASE DECISIONSTO STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITAS MALIKUSSALEH
Farhan Kandarifa,  Universitas Malikussaleh
Samsul Bahri,  Universitas Malikussaleh
Adnan,  Universitas Malikussaleh
Rahmaniar,  Universitas Malikussaleh
PDF
373 49 Page 685-692
THE EFFECT OF SELF EFFICACY AND MOTIVATION ON ENTREPRENEURSHIP INTERESTS IN BUSINESS ADMINISTRATION STUDENTS
Yusnidar,  Universitas Malikussaleh
Cut Sukmawati,  Universitas Malikussaleh
Nursakinah Ritonga,  Universitas Malikussaleh
Nanda Ameliany,  Universitas Malikussaleh
Lisa Iryani,  Universitas Malikussaleh
PDF
169 63 Page 607-616
CLASSROOM ACTION RESEARCH AS AN EFFORT TO IMPROVE THE QUALITY OF LEARNING
Mudzalifah,  UPT SDN 04 Silaut
Satria Zeki,  UPT SDN 05 Taratak Bukareh
PDF
620 90 Page 3397-3407
A STUDY OF WOMEN, S EDUCATION IN RURAL AREAS OF JAMMU AND KASHMIR WITH SPECIAL REFERENCE TO RAMBAN DISTRICT.
Priksha Raina,  Contractual Lecturer Department of Sociology Government Degree College Batote
PDF
142 79 Page 792-796
THE INFLUENCE OF BRAND IMAGE AND STORE ATMOSPHERE ON CONSUMER PURCHASE INTEREST OF KOPI PETIK JL.PEMBANGUNAN KM.12
Rio Fahmi Huseini Ritonga,  Universitas Medan Area
Riza Fanny Meutia,  Universitas Medan Area
Hery Syahrial,  Universitas Medan Area
Nindya Yunita,  Universitas Medan Area
PDF
212 79 Page 671-677
ANALYSIS OF SALARY AND INCENTIVES ON LECTURERS' PERFORMANCE AT AL AZHAR UNIVERSITY MEDAN
Saidan Sany Lubis,  Universitas Al Azhar
PDF
95 75 Page 593-597
MANAGEMENT INFORMATION SYSTEM DEVELOPMENT STRATEGY TO SUPPORT DIGITAL TRANSFORMATION IN BUSINESS ORGANIZATIONS
Rikeniateni,  Universitas Malikussaleh
Ryan Fahlevi,  Universitas Malikussaleh
Rayyan Firdaus,  Universitas Malikussaleh
PDF
204 55 Page 1598-1602
THE INFLUENCE OF FINANCIAL LITERACY AND MENTAL ACCOUNTING ON FINANCIAL MANAGEMENT OF UMKM IN DELI TUA DISTRICT
Endang Saputri Br Sembiring,  Universitas Medan Area
Fauziah Rahman,  Universitas Medan Area
PDF
202 71 Page 644-651
THE EFFECT OF PRODUCT QUALITY, PRICE AND BRAND IMAGE ON THE PURCHASE DECISION OF JINISO PRODUCTS ON STUDENTS OF UNIVERSITAS MALIKUSSALEH
Tasya Ema Dwiyana,  Universitas Malikussaleh
Heriyana,  Universitas Malikussaleh
Syamsul Bahri,  Universitas Malikussaleh
T.Edyansyah,  Universitas Malikussaleh
PDF
224 86 Page 542-550
IMPLEMENTATION OF MANAGEMENT INFORMATION SYSTEMS TO IMPROVE THE EFFECTIVENESS OF DECISION MAKING
Khaira Amelia,  Universitas Malikussaleh
Riska Mulfadillah,  Universitas Malikussaleh
Rayyan Firdaus,  Universitas Malikussaleh
PDF
286 57 Page 1522-1527